AdExchanger
Articles By AdExchanger
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A Parable for Digital Marketing
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Ali Mirian, General Manager of Ecosystem at Recyclebank. “I can’t help it. It’s in my nature.” These were the final words of the scorpion as he was drowning. It all started when […]
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The Commerce Agency; About Programmatic TV
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Inventing the Commerce Agency Publicis has teamed with IBM in a bid to place “the transaction” at the heart of its marketing philosophy. The partnership, led by digital agency Publicis Rosetta, will create four commerce hubs with staff trained in IBM’s Smarter Commerce offering. […]
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OPINION: Data-Driven Thinking2012: A Year that Surprised Us
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Jay Seideman, Director of Sales, Exchange and Targeting, Microsoft Advertising The holidays are upon us, and it is that time of year when we can reflect on the past 12 […]
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Yahoo Ad Plans Of Yore; OwnerIQ's Branded Ad Network
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The AppNexus-Yahoo Deal That Wasn’t AppNexus nearly landed a big deal with Yahoo in the months prior to Marissa Mayer’s arrival as CEO, reports Business Insider. “The plan under consideration was for Yahoo to take a large stake in…AppNexus, and then hand over its […]
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OPINION: Data-Driven ThinkingOnline Marketing: Top Trends for 2013
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Sid Shah, Director of Business Analytics for Advertising Solutions, Adobe. A combination of established trends and new technology innovations will cause 2013 to be an eventful year for digital marketing. Here […]
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Aol Reshuffles Marketing; Google Ads Display To Its Text
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL CMO Shuffle Reshuffle… – go! Five months after bringing in former Thomson Reuters marketing exec Jolie Hunt as its CMO, AOL has had a change of heart and will be eliminating the position. AOL says it will instead decentralize its marketing efforts to […]
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OPINION: Data-Driven ThinkingA Viewability Technology Primer, Part 2: Vendor Selection & Applications
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is the second installment in a two-part overview of the technology issues associated with ad viewability (Part I is here). It is by Jeremy Stanley, Chief Technology Officer, Collective & Co-Chair, IAB 3MS/Viewable Impressions […]
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Zenith Sees Display Ads Momentum; Virtual Red-Lining
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Ads Hoppin’ Video and social will be among the driving forces behind 20% annual growth in online display spending through 2015, according to a new ZenithOptimedia forecast. Next year digital ads will grow 14.6% compared with 1.7% for traditional media, the agency believes. […]
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OPINION: Data-Driven Thinking
A Viewability Technology Primer, Part 1: Promises & Pitfalls
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is part one of a two-part overview of the technology issues associated with ad viewability (Read part 2). It is by Jeremy Stanley, Chief Technology Officer, Collective & Co-Chair, IAB 3MS/Viewable Impressions Implementation […]
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OPINION: Data-Driven ThinkingMarket Research Goes Social
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Laura O’Shaughnessy, CEO of SocialCode. Today’s social advertising campaigns and branded social communities reach tens of thousands, even millions of people. Brands now benefit from cultivated communities that act on special […]
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