• Makeup Brand EMMA Plays Around With Gamification

    Cosmetic brand EMMA New York is finding customers to seed its sampling program in the most unlikely of places – a gamified trivia app. Founded in 2012, EMMA, which sells luxury makeup products in the US and China, recently started running campaigns on gameit, which came out of beta in early May. Rather than doling out […]

  • A Parable for Digital Marketing

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by  Ali Mirian, General Manager of Ecosystem at Recyclebank. “I can’t help it. It’s in my nature.” These were the final words of the scorpion as he was drowning. It all started when […]