AdExchanger
Articles By AdExchanger
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The Virtual Agency Model
How will agencies survive if there is no agency of record? After reading a recent Advertising Age story from Kunur Patel about “the dropping” of three digital agencies of record in favor of a competition of ideas between three others, one might justifiably wonder how is the agency going to survive in this climate. Have […]
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DataLogix Positioning For Data-Rich, Cross-Channel Future In Advertising Says Pres Roza
Eric Roza is President of DataLogix, an advertising data and technology company. AdExchnanger.com: Can you discuss trends you’re seeing in the data marketplace? ER: There’s no question that data is hot all of a sudden. But, candidly, the use of data to drive online advertising effectiveness is still in its infancy. To give you perspective […]
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Direct Selling Survey From OpenX; DataXu On RTB Suppliers; StartUp Pitch Perfection; DoubleClick Ad Exchange Begins To Hum
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Direct Selling Survey OpenX just release the results of a survey of its publishers who are selling advertising direct for a +$5 CPM. Lots of interesting data points in the survey. What do many of these publishers have in common: they’re “using a direct […]
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Video Demos at Monaco Media Forum: AdMeld, Dapper, MediaMath, Permuto
His Serene Highness Prince Albert II of Monaco chaired the Monaco Media Forum – YouTube channel here – in his diminutive principality this past week with luminaries from advertising taking part in panel discussions as well as ad tech companies showing their wares. (Post-show, cigarette boat tour video with Sean Connery here.) Among those on […]
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OpenX Update: On Microsoft
Tim Cadogan, CEO of OpenX, spoke with AdExchanger.com about the OpenX/Microsoft deal announced last week. AdExchanger.com: How will revenue be driven to OpenX from the deal announced today with Microsoft? Does OpenX get a share of PubCenter revenue from OpenX pubs, for example? TC: We’re not breaking out financial specifics, but in general terms OpenX […]
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Xtend Media CEO Orzel Says Ad Networks Will Need To Rely On Media Buying Skills To Survive
Adi Orzel is CEO of Xtend Media, an online display advertising network. AdExchanger.com: How will ad networks need to change to remain viable? AO: I think that ad networks will need to rely much more on media buying, rather than developing their publisher networks, due to the fact that more and more publisher relationships will […]
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Dentsu Consolidates, DSP Plans Next?; IAB Prepares Sellers For Brands; PointRoll And EyeWonder Enabling Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dentsu Stirs Haven’t heard too much about the DSP plans of Dentsu? Maybe the plans are on the way. According to Media.Asia’s Anita Davis, the Japanese agency holding company superpower is consolidating digital operations into Dentsu Digital Holdings, which is slated to launch on […]
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The AppNexus Reveal: We're A Demand-Side Platform Says Pres Rubenstein
AdExchanger.com was able to catch up with AppNexus president Michael Rubenstein after his company’s recently announced “$5-million Inside, Up Round.” What’s all this AppNexus “gateway” talk, you ask? It’s official – AppNexus is a demand-side platform. Rubenstein was unequivocal when elaborating on what was meant in the release by the term “gateway.” He said that […]
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From The Marketer: Mazda's Collinson On Brand Dollars Moving Online And Display Advertising
Mike Collinson is Director, Marketing & Product Strategy, Mazda Canada Inc. When will brand marketer dollars finally shift online in a way that syncs with the overall time spent online versus other mediums? – For example, when there are better attribution models perhaps? MC: This is a complex question, I’ll try to be succinct. Budget […]
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Hearst Ready To Buy Digital Assets; Picard On Audience Buying; Right Media On Data Challenges; AOL Prepares Guillotine
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hearst Has A Billion Dollars And you don’t. The NY Post’s Keith Kelly writes that the replacement of SVP Ronald Doerfler by Mitchell Scherzer may signal the beginning of a more aggressive digital acquisition strategy as the company looks to grow new revenue stream […]
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The Ad Network Is Dead - Oh Wait, InterCLICK Rings NASDAQ Opening Bell
The ad network, InterCLICK (get the ICLK quote from CNN Money), which recently moved to the NASDAQ with its publicly-traded stock, rang today’s opening bell at the NASDAQ Market Site in New York City. Michael Mathews, CEO and Michael Katz, President and Founder of interCLICK, Inc., were among the lucky ringers. The ad network model […]
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Targeting Yahoo! Through AdWords And DoubleClick Ad Exchange
CPM Advisors’ CEO Rob Leathern noted yesterday that you can’t target Yahoo! through Google AdWords or the new Google/DoubleClick Ad Exchange even though you can target the other 199 of the top 200 sites on the planet. Rob thinks their may be some mischievous engineers at work on Google’s side. From here, I wonder if […]
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Google Revs Regulation Engine; TARGUSinfo and AdMeld Bring The Data; The Performance Rocket
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. We Advertise Therefore We Regulate Given the recent moves by the EU, it would appear that Google is taking the stance that it needs to become more involved in regulation. The Guardian notes that Google is stepping up its relationship with the UK regulatory […]
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European Union Pulls The Trigger: Friction Forever!
If reports are true, in a boon to advertising and technology companies in the rest of the world, The European Union appears to have effectively killed off any innovation for its native online advertising industry as the opt-in cookie law will be put into effect 18 months from now. More coverage from Tech Radar here. […]
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Automotive Ready To Drive; Google's AdMob And The Ad Exchange; AdMeld And PubMatic On RTB; Mediabrands Consolidates
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automotive Drives Online From its Q3 earnings call yesterday, Scripps SVP of Newspapers, Mark Contreras, said in regards to future automotive advertising trends, “Automotive, I still think we’ll see this gap in performance between print and online with continued decline in print, but some […]
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Surf's Up! Risk Management For Online Display Advertising
By John Ebbert, Managing Editor, AdExchanger.com. “Hey Frankie – have you heard? Brand safety solutions are the rage!” [Cue the surf music.] Within the recent demand-side platform (DSP) trend where advertisers effect buying strategies across multiple supply sources – and potentially hundreds of websites -, a growing list of companies and products is emerging to […]
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Facebook Closing Ad Networks; Schmidt Stressing Friendship To Frienemies; The Profitability Of Ramen; Adconion Turning To Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Faces Facts Nick O’Neill on All Facebook says that Facebook is starting to take down certain ad networks from the social media juggernaut after posting a warning on the Facebook Developers blog (Read it.). O’Neill writes, “While we can’t be completely sure, it […]
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WPP Group And Fox Audience Network; CBS Sees Q4 Display Improvement; Miller Says No More Ad Networks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The FAN Wins Again Fox Audience Network (FAN) scored another client win for its media buying platform as WPP Group signs on and the audience buying trend with agency holding companies drives forward. Two weeks ago FAN announced a deal with Omnicom that appeared […]
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BlueKai and eXelate In WSJ; BlueKai Releases Consumer Insights Report; InterCLICK Revenues Double in Q3; Netezza Helping AppNexus
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Intent Data Featured The power of targeting data enabled by data exchanges such as BlueKai and eXelate are featured in a Wall Street Journal article by Emily Steel called, “Target-Marketing Becomes More Communal.” The article brings light to the unwashed masses on how intenders […]
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Viacom Says Ad Demand Is Up; AdECN Speaks; OMMA AdNets Filled To Brim; More Self-Serve For Long-Tail; AdBrite Offering RTB
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viacom Reports Q3 Media master of the universe, Viacom, reported Q3 2009 earnings on Tuesday as the company reported an increase of 15% in net profits. According to Sam Schechner of the WSJ, Philippe Dauman, Viacom’s chief executive, said in regards to the advertising […]
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OpenX And Microsoft Announce Agreement; What Display Ads Need; EyeWonder Offers Visibility Metric
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft And OpenX Get Cozy OpenX CEO Tim Cadogan has made a multi-year deal with Microsoft that will make OpenX technology more widely available and allow his company to leverage (what looks to be) Microsoft’s PubCenter contextual targeting for OpenX customers. Microsoft gets access […]
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Balancing Act For Ad Exchanges: Staying Open While Closing the Door on Harmful Content And Behavior
By Bennie Smith, VP Exchange Operations/Platform Policy at Yahoo! Online advertising in the age of media fragmentation does not have to be like a box of chocolates. Both advertisers and publishers should know exactly what they are going to get with every ad impression. Ad exchanges have played a crucial role in making this possible […]
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Addressable TV Is Not Here; Digital Agencies Leadership; Google DoubleClick Ad Exchange Works
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. How Much Longer For Addressable TV? Andrew Hampp of Ad Age interviews David Verklin of the cable television industry’s Canoe Project, which aims to deliver addressable media for advertisers through its cable partners. It’s looking like 2010 as some partners push ahead with their […]
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More Media Optimization Madness: ad:tech New York
Following up our post on the media optimization festivities beginning with OMMA AdNets – Whoa, they’ve moved ad:tech to New York City’s Javits Center and out of its convenient but cramped midtown hotel location – ad technology is breaking out! ad:tech New York at the Javits Convention Center, NYC, Wednesday-Friday, November 4-6 On Wednesday, November […]
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Media Optimization Madness Next Week: OMMA AdNets
Roll out the red carpet as the annual, biggest-week-in-ad-technology erupts next week in New York City. Contenders (and maybe a few pretenders) will take part in the OMMA Ad Nets show on Tuesday, November 3 and ad:tech New York show to be held from November 4-6. OMMA Ad Nets at the Crowne Plaza Times Square, […]
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Turn Says RTB Working In Initial Tests; X+1 Flying Delta; Bartz Talks To Analysts; Display Up For ValueClick; Agencies Evolving
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turn Says RTB Working In a release, demand-side platform Turn announced that it is seeing “dramatic” initial results in its real-time bidding integrations with PubMatic and AdMeld. The company says that it’s seeing conversion rates more than double the rates seen with non-Real-Time Bidding […]
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LucidMedia Announces Free Display Ad Auditing Services
LucidMedia announced that it is making its display advertising auditing services free to clients. Read the release. Ajay Sravanapudi, President and CEO of LucidMedia, spoke with AdExchanger.com about the implications of the new pricing. AdExchanger.com: Has the digital media auditing space become commodotized? Offering services for free may indicate as much, after all. AS: No, […]
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Struq Customizing Ads In Real-Time According To User Behaviors Says CEO Barnett
Sam Barnett is CEO of Struq, an online advertising technology company. AdExchanger.com: Would you say that the secret sauce in Struq‘s technology sn the matching of ads according to a behavioral profile? How is this different than other solutions which retarget and match users with specific creative? Display ads have a poor click-through rate and […]
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AdECN Delays Says Kafka; Interpublic Reports Q3, Addresses Mediabrands Innovations; Display Research, Diagrams and Stories - Oh My!
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Kafka On AdECN Exchange Peter Kafka of All Things D is reporting that the next edition of the AdECN Exchange from Microsoft will not get rolled out until early next year. This past July, Jed Nahum said in an interview with AdExchanger.com that the […]