AdExchanger
Articles By AdExchanger
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Mobile Ad Networks To Get Blocked By Apple; Ad Summos Is Now Korrelate; Epic Media Responds
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ID’ing The Mobile User Apple says that with the iOS 5, its mobile operating system, that it will no longer allow developers access the personally-identifiable UDID. TechCrunch’s Erick Schonfeld writes, “This is a big deal, especially for any mobile ad networks, game networks or […]
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Apple Just Created A Strong, Vertical Ad Network
Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Bob Walczak is the former CEO of mobile ad network Ringleader Digital and currently runs Bump Equity, LLC. The latest change in Apple IOS 5 of eliminating the use of the UDID is a huge shift for the mobile application ad […]
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AdExchanger: Where's The Software?
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Hello Marketers! HP May Head To Software Business Model; AudienceScience's Hirsch Exits
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. HP Changing Its Business HP may drop its computer business and get into software. Can addressing media and the marketer be far behind? The New York Times reports that HP is in talks to potentially acquire Autonomy (see website), a business intelligence software company. […]
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The LEGO Brand Meets Digital On CartoonNetwork.com
Mike McNally is Brand Relations Director at LEGO Systems. LEGO Systems Inc. is the Americas (North America and Latin America) division of The LEGO Group, a privately-held firm based in Billund, Denmark. CartoonNetwork.com recently announced a branded, ad-supported section that will host video content and games that feature seven (7) LEGO brands. According to Turner, […]
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Glam Media Aims At Brands, iAd; Retargeting A-Go-Go; Jumptap Porting Offline Data To Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Glam Apple On TechCrunch, Glam Media CEO Samir Arora claims that it will take on Apple and it’s iAd platform. GlamMobile is Arora’s weapon of choice: “a mobile ad platform that aims to allow brand advertisers to engage with Glam’s readers of its mobile […]
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Monetate CEO Brussin On Monetate's Expansion Beyond eCommerce And Strategy Ahead
David Brussin is CEO of Monetate, a provider of testing, targeting, and personalization services for websites. Earlier this month, the company announced a $15 million Series B funding round led by OpenView Venture Partners. Read more on TechCrunch. AdExchanger.com: Is the focus of the company eCommerce? DB: We’re actually not focused on eCommerce. Our mission […]
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eXelate And comScore Make Data Deal; $12 Million More For Buying Platforms; Amazon's Scale
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting Rich Data eXelate and comScore announced an agreement that will overlay comScore panel data on eXelate’s targeting data and the result will hopefully be richer ad targeting data. eXelate CEO Mark Zagorski tells Adweek writer Erin Griffith that this deal is a different […]
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Benchmarking Display Ads Across Google's DoubleClick For Advertisers Platform
Using 2010 data from its DoubleClick for Advertisers platform, Google has released its latest display ad benchmark figures “for the entirety of 2010 by ad format, ad size and industry vertical.” Read more on the DoubleClick Advertisers blog. Among the “highlights:” “Interaction rates trended slightly lower when comparing Q4 2010 to Q4 2009” – Display […]
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Lotame Exits The Ad Network Business
In what may be a move to eliminate the perception of conflict of interest, Lotame has decided to eliminate its ad network – known as Lotame Media Group (LMG) – and concentrate solely on its data management platform business called Crowd Control. In a note to the press and clients today, CEO Andy Monfried wrote, […]
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FRWD Providing A New Take On The Digital Agency In A Programmatic Buying World
John Grudnowski is Founder, Managing Partner of Minneapolis-based FRWD, a digital media services, systems and talent development company. Grudnowski discussed his agency’s structure, client trends and exchange-based buying strategies with AdExchanger.com. AdExchanger.com: How do you say your agency’s name FRWD – is it “forward” or F-R-W-D? JG: It’s both actually. It’s F-R-W-D. Essentially it’s a […]
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Google Buys Motorola Mobility For $12 Billion; Dentsu Picks Up Display Ad Marketplace AdJug
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Mobile It may not be audience buying, but you can’t avoid $12 billion. Google’s $12 billion acquisition of Motorola caught everyone by surprise yesterday. Read the Official Google blog post on the deal. Even an executive from a big company in Redmond, Washington […]
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Venrock's Pakman Sees In-Stream Mobile Advertising As The Next Big Opportunity
David Pakman is a Partner at Venrock, a venture capital firm. AdExchanger.com: Hypothetically speaking, what do you think the experience of being a venture capital investor affords you should you decide to get back into a startup of your own? DP: Well, the best experience for building startups is doing startups, so nothing will prepare […]
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Buddy Media Gets $54 Million For Social Ads; On Ad Networks And ATDs; Australia 2011 Display Grows 12%
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buddy Media Gets $54 Million Social advertising gets another boost from the venture capital ecosystem as All Things D’s Peter Kafka reports that social ad platform Buddy Media has raised another $54 million (total raise for all rounds: $90 million.). Kafka noes, “None of […]
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Mergers and Acquisitions: Ad Tech Predictions For Fall
It’s time to put on the AdExchanger.com Swami hat and look ahead as the ad tech ecosystem continues to bubble and mergers and acquisitions abound with Fall approaching. Through the end of the year, AdExchanger.com sees many possibilities. Let’s Swami-fy, shall we? Prediction #1 This one’s been bouncing around the ecosystem forEVER… ever since the […]
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Social Signal Informing Traditional Research And Brand At WPP's Millward Brown
Research agency Millward Brown (part of WPP Group) and Kantar Media Cymfony announced yesterday what it calls “a new suite of online listening solutions merging Kantar Media Cymfony’s analysis of social media and online discussion with Millward Brown’s brand and communications research.” Read the release. Ann Green, Partner, Client Solutions at Millward Brown discussed the […]
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AdExchanger: The Display Compass
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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BrightTag Gets $5 Million For Tags; Adap.TV Adding Transparency For Video; About That Stock Market Thing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BrightTag Gets Cash For Tags Tag and data management tech company BrightTag announced that it has raised another $5 million from New World Ventures among others in order to support further development of its platform. BrightTag CEO Mike Sands tells Ad Age’s Edmund Lee, […]
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Myspace Losses Revealed; RTB For Premium Says Casale Media; Contextual Meets Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Myspace Losses Think Specific Media has its hands full turning the Myspace ship around? You may be right. During yesterday’s News Corp earnings conference call with Rupert Murdoch, All Things D’s Peter Kafka reports, “MySpace generated $230 million in operating losses over the last […]
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MediaVest SVP Baehr On What's Trending In Digital For Today's Magazine Publisher
Following up on a conversation with AdExchanger.com last year, Sarah Baehr, svp, director of digital publishing solutions at MediaVest, discussed how digital is continuing to transform the magazine publisher. AdExchanger.com: In the past year, what has been a key, emerging, digital trend with publishers? SB: The release of the tablet. In any article about tablets, […]
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Aol Q2 Display Showing Audience Buying Trend; Say Media Announces Vertical Strategy; Bizo And comScore Indexing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Reports Q2 And Display Deets Yesterday, Aol reported its Q2 2011 revenues as the bottom line showed a modest and improved net loss and the top line hit $542 million which came in better than Wall Street expectations of $530 millions. Read the […]
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What's The Biggest Challenge For Search Marketers When It Comes To Display Advertising?
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Chris Lien, CEO of Marin Software, an advertising platform technology company. He recently answered a series […]
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Belo And Yahoo! On Local Display; DG Creates Internet Division With MediaMind; From Retargeters With Love
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Squeezing The Local Sales Lemon Is Yahoo! outsourcing part of its display ad sales team? For local display, it may make sense. TV station owner Belo Corporation announced a new partnership with Yahoo! to sell display ads adds across Yahoo! by leveraging Belo’s local […]
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Specific Media Evolves: CEO Tim Vanderhook Looks At Company Strategy And Industry Trends
Tim Vanderhook, CEO of interactive media company Specific Media, spoke recently to AdExchanger.com about everything from his company’s acquisition of MySpace to the effects of the exchange model on his business. AdExchanger.com: What does Specific Media’s acquisition of Myspace say about the evolution of the ad network model? TV: I don’t believe our acquisition of […]
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Yahoo! Exec Levinsohn Seeing Commoditization Of Display; Monetate Gets Millions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Audience Buying Impact In The New York Times, Randall Stross covers the move towards audience buying and how it has negatively affected Yahoo!’s display ad revenue performance. Towards the end of the article, we hear from Yahoo! sales exec Ross Levinsohn who says that […]
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AdExchanger: Audience Data Mining
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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DG Eyes Latin America Digital Ads Throne; Below-The-Fold Works; Getting More Out Of The DSP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Latam Plans For DG Amit Rahav, vp of MediaMind, tells Latin America-focused trade pub, Portada, that after being acquired by DG, the company’s goals are pretty simple. He says, “Our objective in Latin America is to become the principal provider of advertising management services […]
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comScore VP Hunter Reviews AdXpose Acquisition Details
Yesterday, media measurement firm comScore acquired ad verification firm AdXpose (formerly mPire) for $22 million. Read more. Anne Hunter, VP, Ad Effectiveness at comScore, discussed the acquisition and its implications. AdExchanger.com: This is a relatively small acquisition in terms of dollars. Why not build out versus buy AdXpose? AH: The products available via comScore AdEffx […]
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ValueClick Buys Dotomi: Industry Reaction
On Tuesday, ValueClick announced the acquisition of Dotomi, an online personalized ad retargeting firm, for an impressive $295 million. Read more. AdExchanger.com reached out to several executives in the online ad ecosystem for their thoughts on the deal. Click below or continue scrolling: Michael Katz, CEO, interclick Layton Han, CEO Adara Media Mike Sprouse, CMO, […]
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Another Acquisition: comScore Buys AdXpose; Nielsen GRPs Coming To A Media Plan Near You
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More M&A Momentum Media metrics company comScore announced yesterday the acquisition of AdXpose, one of several ad verification companies in the ad tech ecosystem. Read the release. The acquisition cost of $22 million roughly equals the amount of capital invested in AdXpose, which was […]