AdExchanger
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OPINION: On TV & VideoTV Under The Influence: Beware Of The Spread Of Walled Gardens
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by John Douglas, director of product strategy at Sizmek. As the biggest walled gardens on the web, Google and Facebook have become enormously successful. A walled garden in this context is an ad-supported platform that […]
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WSJ Keeps Facebook At Arms Length; Agencies Are Slow To Adopt SaaS Models
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Holdout Unlike other news heavyweights such as CNN, Buzzfeed, WaPo and The New York Times, The Wall Street Journal is keeping Facebook at arm’s length. The WSJ has no deal to produce live video content and publishes only tech coverage to Instant Articles. Raju Narisetti, […]
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The FTC Rules Against Warner Bros.; Twitter Will Stream Thursday Night Football
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Hammers The WB The FTC has brought the hammer down on Warner Bros. Home Entertainment, as the company settled charges that it engaged in deceptive practices. As per the FTC’s complaint, Warner Bros., through ad agency Plaid Social Labs, contracted a roster of influencers to […]
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Why Are Campaigns Wasting Precious Budget On Already Decided Voters?
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Joseph Lavan, vice president of data and insights at Netmining. Walking into a store knowing what you want to buy and then having a sales rep pitch you on the exact product you’ve already decided on […]
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Yahoo May Not Sell Its Core Biz; Advertisers Pay Big For Sponsored Snapchat Filters
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ya-Who? After months of negotiations, Yahoo still may not sell its core business. At least that’s the prediction of SunTrust analyst Robert Peck: “We think it is quite possible that bid prices could actually have declined during the past month. … At some price level, the […]
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OPINION: On TV & VideoChasing Cultural Relevance In The Age Of OTT
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. In the late 1990s, when the internet was still relatively new, the “content is king” mantra was an overwhelming omnipresence that eventually fell […]
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OPINION: Data-Driven ThinkingEngagement: The New Reach
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hannu Verkasalo, founder and CEO at Verto Analytics. Over the past decade, one of the most important success metrics for brands and marketers has been the size of their audience […]
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China Defines Online Advertising; Social Takes The Tech Talent
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Whipping Into Shape China issued its first set of regulations to define online advertising as “email ads, paid-search results and embedded links, images and videos ‘with the purpose of promoting goods or services,’” writes Alyssa Abkowitz of The Wall Street Journal. “Before this, there was no […]
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OPINION: The Sell SiderFor Publishers, Header Bidding Discrepancies Can Outweigh Revenue Lift
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and founder at STAQ. When I heard about the “cable wars” of the major investment banks in order to minimize latency, I completely understood. They wanted to make their fiber-cable connection […]
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OPINION: Data-Driven ThinkingAttribution Fraud: Are You Getting Gamed?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, director of data, modeling, partnerships and attribution initiatives at Quantcast. The Oxford English Dictionary and Google tell us that the word “fraud” has Latin origin. Cheating people through criminal deception […]
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