AdExchanger
Articles By AdExchanger
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Fiksu Leveraging The Algo For Mobile Marketing And Downloadable Apps Says CEO Adler
Micah Adler is CEO of Fiksu, a mobile marketing technology company. Click below or scroll for more: The History The Problem Being Solved Fiksu’s Platform Mobile Display Trends Demand-Side Platform in Mobile Milestones Ahead AdExchanger: How did Fiksu get its start? MA: Going back about six and a half years now, I was a full‑time […]
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Microsoft Adding Social To Brand Display Ads For Guaranteed And Non-Guaranteed Inventory Says GM Creegan
As part of Social Media Week festivities in NYC, Microsoft Advertising announced what it’s calling “People Powered Stories.” Formally launching next month, the offering will begin by incorporating social commerce tech from Bazaarvoice and is the first step in Microsoft’s social display strategy. Microsoft Advertising GM of Display Advertising Experiences, Jennifer Creegan said on the […]
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CEO Moukas Says Velti Blending Advertising And Marketing Across Mobile
Alex Moukas is CEO of Velti, a global provider of mobile marketing and advertising technology. Velti announced the acquisition of CASEE, a mobile ad exchange and mobile ad network in China, last month as the company expanded its footprint in China. Read the release. In January, Moukas discussed his company and trends in the mobile […]
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Industry Impressions Of Facebook Display Advertising
Two weeks ago, media outlets reported new comScore data showing Facebook’s continued growth resulting in the delivery of nearly 28% of U.S. display advertising impressions – far outpacing others such as Yahoo! and Google, according to comScore. In the past, AdExchanger has reviewed the difference between a social display and “regular” display impression in the […]
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More Money For Mobile; Marketers Are VC?; Yahoo! And Its Display Future
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Money For Mobile Mobile ad technology company Media Armor says that it has raised $1.5 million in a series A round of funding led by Geoff Judge of iNovia Capital and Ian Sigalow of Greycroft Partners. On the company blog, co-founder Elizabeth Zalman […]
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AdExchanger: A Viewable Impression
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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PaperG Sees Local Ads Opportunity With Advertisers Large And Small Says CEO Wong
Victor Wong is CEO of PaperG, a local, online advertising technology company. Wong discussed his company’s growth and offering with AdExchanger including trends he’s seeing in the local advertising marketplace. AdExchanger.com: What are some of the trends you’re seeing today which you didn’t expect when you started the company? When we first started the company, […]
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Glam Serves Up New Community Channel With ‘Foodie’
Given that “food” is one of the top ad spending categories in the lifestyle space, it makes sense that the largely female-focused blog network Glam Media would build out a vertical devoted to that subject. But unlike the other recent expansions of Glam’s content and related ad offerings around health and wellness, the Foodie channel […]
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OPINION: The Sell SiderMad Channels for Mad Men
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. Selling digital used to be easy: how big is the budget, and do they want the News section, or […]
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What Are The Hurdles In Cross-Digital, Audience Buying?
Of many holy grails, the one involving effective cross-channel, digital media buying (let alone traditional channels) seems to remain elusive for the most part. Sure, you can capture a few search-ers who are showing intent for a blue Buick and then retarget them through display ad exchanges, but that’s hardly the scalable motherlode for effective […]
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The State Of Evidon: Meyer on Regulation, Extending Into Performance and The Roadmap Ahead
Scott Meyer is CEO of Evidon, an online advertising technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Meyer to discuss his company, his views on the space, and the state of Evidon today. Click below or scroll down for more: Ad Technology Today Evidon In […]
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OPINION: Data-Driven ThinkingWhat Data Buying Isn't
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO of interclick, a Yahoo! company. With all the great data that data providers are making accessible today, it’s possible to interact with consumers in ways […]
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BMO Analyst Salmon Discusses Data-Driven, Digital Ecosystem; Sees More Focus On Sell-Side Ahead
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. With earnings season beginning to wane, Salmon shared a few thoughts with AdExchanger on the latest machinations in the data-driven ecosystem including today’s announcement regarding Aol selling remnant display inventory through Yahoo!’s Right Media Exchange. AdExchanger.com: You suggested […]
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Yahoo!'s Right Media Exchange Adds Aol Remnant Display Inventory
The Yahoo!-Aol-Microsoft deal, which lets each of the partners sell the other’s remnant display ad inventory has born its first fruit. Read the release. New Right Media Exchange North America chief Brian Silver explained to AdExchanger yesterday that Aol now has a seat on the exchange in order to sell it’s “Class II” remnant ad […]
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Moving Mobile from Cool to Intelligently Hip
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. In January, I committed my 2012 resolutions to this readership, and my personal favorite was ensuring we hit $1B in spend. Resolutions are wonderful, but in order to fulfill […]
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AOL's Armstrong: We'll Get Deeper Into The Exchange Space In 2012
AOL’s advertising is mostly known for its ad network and targeting tools, but in contrast to rivals Yahoo, Microsoft and Google, it has not been deeply immersed in the ad exchange space. During the company’s Q4 earnings call, AOL CEO Tim Armstrong told investors that AOL plans to roll out several products around audience buying […]
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AOL: Display Continues To Grow, But Total Revenues Still Decline
AOL’s Q4 looked much like the previous three quarters: double digit growth in display, both domestic and international, as well as a further slowing of its revenue declines. Not to mention, the low expectations of Wall St. analysts also helped it top consensus targets. Read the earnings release. But other problems are still more acute, […]
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Time Matters: The Role Of Real-Time Bidding for Publishers
“Ad Agents” is a column written by the agency-side of the digital media community. Peter Randazzo is Chief Technology Officer of iCrossing, a global, digital marketing agency. Perhaps no single technology has as much potential to disrupt the advertising ecosystem of online publishing as Real Time Bidding (RTB). For an imperfect but simple 30 second […]
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AdChina Overcoming Cost-Per-Day Model In Fast-Growing, Chinese Online Ad Market Says CEO Yan
Alan Yan is CEO of AdChina, an online advertising platform company in China. Yan discussed his company and the Chinese online advertising market with AdExchanger. AdExchanger.com: What are some of the challenges with the Chinese market when it comes to online advertising? AY: There are several major challenges. First, the pricing model – the majority is […]
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Fox News Is Full Steam Ahead With Audience Buying And RTB Offerings Says VP Steinberg
Jeremy Steinberg is VP, Digital Sales & Business Development, FOX News Network. Late last week, Steinberg offered an update to AdExchanger on his company’s efforts in the online audience buying space. AdExchanger.com: Last May, you discussed with AdExchanger.com some of the things you were doing on the product side to address audience buying. How has […]
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600 Campaigns Later, OPA Ad Units Resonating Says OPA Chief Horan
This week, the Online Publishers Association (OPA) , a not-for-profit trade organization that represents large, online publishers, will gather leaders together from the online publishing community for its annual summit in Coral Gables, Florida. Pam Horan is President of the OPA and she discussed the OPA’s upcoming event with AdExchanger.com as well as her association’s […]
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OPINION: Data-Driven ThinkingTaking Issue With Viewable Impressions
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Mark Hughes, CEO of C3 Metrics. At the worst possible time, the digital marketing measurement business is again showing inconsistencies. The issue this time is the matter of […]
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AdExchanger: The Algos
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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OwnerIQ On Expanding Its Shopper Marketing Capabilities With DiJiPOP
Earlier this week, OwnerIQ announced the acquisiton of “on-demand shopper marketing technology platform DiJiPOP in an all-stock deal.” (Also, read DiJiPOP Q&A on AdExchanger from March 2011) Shopper marketing online is increasingly an attractive opportunity to explore for retailers. According to the press release, “The deal enables OwnerIQ to increase the value and revenue potential […]
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Nielsen EVP McKinley On The Gross Rating Point: We Need Digital To Speak Brand
For marketers, the ease of using a single buying metric – The Gross Rating Point (GRP) – across traditional and digital channels remains attractive, but whether it can be effectively extended to digital remains to be seen as this survey of industry executives indicated last year on AdExchanger. Last week, comScore stirred the GRP pot […]
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33across Acquires Tynt And Signal From The Sell-Side
Today, social analytics company and ad network 33across announced the acquisition of Tynt, a sell-side analytics tools company that aggregates data to tell publishers about their audience, protect their content and even leverage search engine optimization to drive traffic. Read the release. In addition to the new sell-side technology – it’s getting a boatload of […]
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New Weather Channel CEO Kenny Discusses His New Role And The Opportunity Ahead
Today, The Weather Channel Companies announced that David Kenny, former President of Akamai and CEO of Publicis agency Digitas, would become its Chairman and CEO and succeed Mike Kelly who will remain as a special adviser to Kenny and the Board. According to a press release, the owners of The Weather Channel Companies (Bain Capital, […]
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Vibrant Media CEO Irvine Discusses Ad Network Acquisition Image Space Media
Last week, Vibrant Media announced the acquisition of in-image ad network Image Space Media (ISM). From the release: “The acquisition of ISM will enhance the delivery of Vibrant Image, a product that identifies static images within brand-safe content across the Web and embeds small overlays within them at the bottom of the image.” Read the […]
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Martini Media CEO Brand Talks Ad Network Model Growth And More
Skip Brand is CEO of Martini Media, an online ad network targeting “affluent” audience. Martini Media recently raised $13 million to “continue commercializing its proprietary analytics, targeting products, differentiated multimedia and social media formats.” Read the release. He shared insights about his company and the ad industry at-large in an interview with AdExchanger.com. AdExchanger.com: What’s […]
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Pew: Tablet Audience Nearly Doubles In A Month; Komli Opens Laboratory - Mwa Ha Ha Ha; comScore's Ad Network List
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adjusting The Audience Algo If you want to target high net worth audiences, you may want to set your latest algo to target the tablet device. New data from Pew Research points to a quickly growing and potentially cash-rich demo if you compare tablet […]