AdExchanger
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Scaling Right Media; Facebook Mobile Pennies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Exchange Can Be Larger At The Goldman Sachs Technology conference, Yahoo! CEO Marissa Mayer submitted to questioning on her company’s strategy. In response to a question about Yahoo’s ad tech position she said, “Ad tech is fundamental to what we do. It’s been […]
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OPINION: Data-Driven ThinkingFBX Done Easy, FBX Done Right
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Gurman Hundal, cofounder of Media iQ Digital, a performance trading specialists. I have always thought when something becomes too easy or too difficult, it will soon change and evolve in one […]
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Twitter Adds Commerce; A Wary Eye On RTB
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Adds Commerce Many publishers these days are thinking about commerce to add to their advertising and content strategies. Twitter is no different as yesterday the ever-enterprising American Express announced a new partnership with the popular micro-blogging service. The Wall Street Journal’s Shira Ovide […]
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Google's 'Enhanced' Debate; Retargeting Air Time
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Enhanced Debate On The New York Times’s Bits blog, Claire Cain Miller tackles both sides of the recent mobile ad standardization changes by Google through AdWords – known as enhanced campaigns. After noting Google’s reasoning for the changes, she echoes the concerns of buyers, […]
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Comic: Demand-Side Platform
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Atlas To Facebook; Contextual Context
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Report: Atlas To Facebook The eagle has landed – almost. Microsoft is announcing the sale of its Atlas ad server to Facebook as early as next week says Ad Age’s Jason Del Ray. He writes, “The acquisition price is not known, but is expected […]
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DSP DataXu Raises $27 Million
DataXu has raised a $27 million round, a hefty chunk though somewhat less than other recent investments in similarly mature display ad tech companies. (AppNexus secured $75 million last month, Rocket Fuel took $50 million in June). Thomvest Venture Capital led the round and gains a board seat, while current investors Atlas Venture, Flybridge Capital […]
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Transparency Vs. Performance: Marketers Shouldn’t Have To Choose
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Sam Barnett, CEO at Struq. The piece is a response to our recent column, “DSPs Vs. Personalized Retargeters. One Step Forward, Two Steps Back?” Read it. A recent AdExchanger column […]
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Floor Pricing For 'Supply Partners'; Tablets Aren't Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Floor Pricing Fixer Upper On its blog, Yahoo!’s Right Media (RMX) announced enhanced floor pricing capabilities for “supply partners” seeking to sell display advertising through the Exchange. The use of “supply partners” instead of “publishers” is telling. Other than Yahoo!, it would seem ad […]
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OPINION: Data-Driven ThinkingTime Can Be An Expensive Programmatic Price Regulator
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Casale, VP Strategy, Casale Media. In broadcast, there’s a direct correlation between the time an ad airs and that ad’s relative worth. If we’re talking prime time, prices are high, […]
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Gaming With Amazon Coinage; Ad Block Whitelist
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Coinage Amazon is adding a virtual currency with a gaming element. Yesterday the company announced Amazon Coins. From the release: “The new virtual currency for purchasing apps, games and in-app items on Kindle Fire. [It offers] app and game developers another substantial opportunity […]
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Facebook's Ad Choice; Teeing Up Guaranteed
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Ads. Standard Disclosure. Facebook has caught some flack from agencies for opting out of the industry-wide privacy compliance program. Well now it’s yielding to their requests to accept the blue “AdChoices” icon on retargeting ads served through Facebook Exchange. But there’s a key […]
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OPINION: Data-Driven ThinkingViewability Is Not A Tax On The Ecosystem
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Shebbeare, Founding Partner & Chief Strategist at Essence Digital. Ad viewability is technically and logistically bewildering. If you need proof, read Jeremy Stanley’s excellent two-part overview of the space on […]
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FTC On Mobile Privacy; Twitter Hack Attack
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Privacy: There’s An App For That As Jon Leibowitz prepares to step down as the Federal Trade Commission Chairman at the end of the month, he’s leaving a parting shot directed toward the companies who run smartphones’ operating systems and mobile app developers: […]
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OPINION: Data-Driven ThinkingMonetizing Live Streams For The Super Bowl And Other Big Events: Three Approaches
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Mark Trefgarne, CEO of LiveRail, a publisher monetization platform for video. A large number of Americans will watch this weekend’s big game live via our PC’s, tablets and other Internet-enabled devices […]
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Facebook Users Get Carded; 'Big Data' Acqui-hire
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Users Get Carded Aside from building up search and ad targeting, Facebook is also deeply focused on e-commerce. The social network introduced its Gifts shop in time for the holiday season and to keep the momentum going, it’s rolling out Facebook Cards to […]
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OPINION: The Sell SiderWhy Publishers Should Be Wary of Optimizing Their Direct and RTB Demand Sources Together
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Esco Strong, Director, Marketplace Strategy at Microsoft. If you’re a publisher managing a sizable direct-sold, guaranteed-delivery display ads business, you’ve almost certainly been tempted by the prospect of squeezing a few more dollars out of your […]
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Time Inc. Layoffs; Mobile Cookie News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc. & “The New” As the magazine publishing business continues to find ways to streamline and evolve to the “multi-platform” world, that will inevitably mean a lot of job cuts. That was the impetus behind Time Inc. CEO Laura Lang’s decision to layoff […]
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OPINION: Data-Driven ThinkingReal Time Bidding Ain't Real Time Targeting
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Zinman, CEO of Infolinks. When you buy display ads in an RTB environment, you’re targeting audience based on intent. Your assumption is that you’re reaching an audience while that […]
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E-Commerce's Easy Gains; Waiting For Amazon
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. E-Commerce’s Easy Gains Trade group National Retail Federation projects growth for online sales will rise between 9% and 12% this year, compared to total retail sales gains – which are in the 3.4% growth range. Still, NRF analysts say the uncertain economy could dull […]
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OPINION: Data-Driven ThinkingPrice Elasticity: Why Your CPA Is As Broke As A Joke
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, Chief Operating Officer of Nanigans. Not all customers are created equal. And if you are acquiring customers on a CPA basis, you are making three major mistakes: You […]
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Shoutlet CEO Weaver Sees Big Future For Social Search
Though it’s early days for Facebook Graph Search, some believe the offering has potential to redefine marketing on the Facebook platform. Shoutlet CEO Jason Weaver is one of those. “From Page Likes to Check-ins, we will start to see these social actions carry more value for brands since they give different heft in the ranking […]
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Twitter's Ad API Arrival; Facebook Is The New Broadcast
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Ad API Arrival? For the past three years, Twitter has been saying it’s going to release an advertising API. Well, according to anonymous ad executives who speak to Techcrunch’s Ingrid Lunden, that moment will finally arrive some time this quarter. “I have been […]
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OPINION: Data-Driven ThinkingSuper Bowl Ads Call For Big Game Analytics
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George Musi, Head of Cross-Platform Analytics at DG MediaMind. The Super Bowl, which will air Feb 3rd, draws the year’s largest TV audience. Last year’s game set a new […]
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Meaningless Reach; Ad Tech Fraud
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meaningless Reach? How many billions of impressions does your (take your pick) DSP/SSP/DMP etc. process every day? Adweek’s Mike Shields offers a rundown of the big platforms, including AppNexus, The Rubicon Project, Turn and others and finds nothing but confusion in the triumphal pronouncements […]
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OPINION: Data-Driven ThinkingAd Blocking: Theft Or Fair Use?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josh Dreller, Director Client & Industry Solutions at Visual IQ. Most people aren’t fans of advertising — online or offline. They’re clutter. They’re distracting. And I’m not even talking […]
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MediaMath Gets Akamai’s Ads; AdRoll's Retargeting Velocity
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Gets Akamai’s Ads Akamai has sold its ad business, which began with its Acerno purchase in 2008, to MediaMath. The deal provides access to Akamai’s pixel free technology as the release explains, “MediaMath’s clients will gain access to more data for audience (…). […]
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OPINION: Data-Driven ThinkingCan That Startup Stand Alone, Or Is It Just A Feature?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. One of the most common conversations I have on a regular basis about startups, especially in the ad technology space is whether a company […]
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X+1's CRM 'Touchpoints'; Real-Time Bidding Reviewed
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Touchpoint-ilism With a new platform update, [x+1] is letting customers layer their CRM data over a slew of discrete channels (Facebook, display, email, apps). The key phrase here is “paid/owned integration.” From the press release: “A new data key model…can be used for paid […]
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OPINION: Data-Driven ThinkingResolving Beyond The Acronyms
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joanna O’Connell is Principal Analyst at Forrester Research. I stink at New Year’s resolutions. My track record is so bad I’ve all but given up making them in my non-work life. But as […]