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AdExchanger

AdExchanger

Articles By AdExchanger

  • OPINION: Data-Driven Thinking

    The Quantified Self: Coming To A Data Stream Near You?

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Wearables are the latest consumer tech fad. But if you think about it, mobile phones were the first “wearable.” They became smarter […]

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  • OPINION: Data-Driven Thinking

    Wanted: An Ad Tech Rosetta Stone

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, general manager at Thinknear. There is a remarkable lack of symmetry in a traditional ad tech and ad buyer relationship. The ad tech company’s technology is invisible to […]

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  • OPINION: Data-Driven Thinking

    Is Your Ad Tech Like A Home-Cooked Meal Or Take-Out?

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kirk McDonald, president at PubMatic. To hear the business pages tell it, ad tech is a category very busy growing up: With high expectations for the industry’s major players, and […]

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  • OPINION: Data-Driven Thinking

    The Virtuous Cycle Of Programmatic Quality

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. Many recent articles have portrayed programmatic advertising as being in the middle of a vicious cycle, where an onslaught of nonhuman traffic and unviewable […]

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  • OPINION: Data-Driven Thinking

    How A Twist To Automation Can Conquer Compliance

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hagen Wenzek, founder of Freestyle Consulting. The question has been around for years. Why don’t we see an improvement in price performance of digital media trades even though we have more electronic […]

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  • OPINION: Data-Driven Thinking

    Ignore The Silicon Valley Twilight Zone

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of advertising strategy and solutions at Experian Marketing Services. Marketers that successfully innovate in digital possess, without exception, established core competencies that deliver consistent results. These […]

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  • OPINION: Data-Driven Thinking

    A TV Buyer’s Wish List For Video

    BY AdExchanger//

    Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Day, CEO at Tremor Video. Until recently, TV has been a relatively easy means to a reach and frequency end, but that’s not enough anymore. I doubt any big […]

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  • OPINION: Data-Driven Thinking

    Break Your Impression Addiction

    BY AdExchanger//

    Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Tewksbury, global vice president for product strategy at Experian Marketing Services. CMOs are still addicted to impressions. It doesn’t matter if they appear in banners, emails, 30-second spots, above the […]

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  • OPINION: The Sell Sider

    Transparency And Privacy: It’s Time To Clean Up Our Acts

    BY AdExchanger//

    “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group. No news here, but we have devolved into a short-term focused economy. That is as true in digital as it is elsewhere. There are many examples of where […]

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  • OPINION: Data-Driven Thinking

    Zoom Out: Go Beyond Hyper-Local

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. We’ve all heard the hype about hyperlocal marketing. This kind of mobile targeting allows brands to reach consumers on mobile devices and […]

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