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»Bill Day

A TV Buyer’s Wish List For Video

Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Day, CEO at Tremor Video. Until recently, TV has been a relatively easy means to a reach and frequency end, but that’s not enough anymore. I doubt any big... Continue reading »
by AdExchanger // April 21st, 2014 //
»
Tremor's Performance Push Is Turned Back By Buyer 'Demand For Demos'

Like most of its video ad-tech rivals, Tremor Video has vied for TV-like brand dollars by offering a pitch based on online's strength in performance with the branding appeal of "sight, sound and motion." The problem, as Tremor's Q3 earnings make clear, is that, as CEO Bill Day put it, TV buyers still value the... Continue reading »
by David Kaplan // November 7th, 2013 //
»
Tremor Vs Facebook? Not Exactly, But Other Players May Jostle For Video Ad Demand

Facebook's big push into video ads, expected this fall, is bound to have ripple effects in the online video space -- as a major new source of premium inventory becomes available. From Tremor Video's perspective, Facebook's focus on what appears to be in-banner ads will allow the company to further differentiate itself in what remains... Continue reading »
by David Kaplan // August 9th, 2013 //
»
After Disappointing IPO Debut, Tremor Q2 May Silence Doubters

By most accounts, Tremor Video's introduction to the public markets was nothing to cheer about, as the video ad network saw its share price sink 20% in its first month of trading. The company's first earnings report is solid and may be enough to turn investors around. Among the high points of Tremor's Q2: its... Continue reading »
by David Kaplan // August 8th, 2013 //
»
 

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