Kimberly Maul
Articles By Kimberly
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Two Reports Find Slow Adoption Of Data-Driven Website Personalization
Using customer data to personalize or optimize individuals’ website experiences can increase conversion and customer satisfaction, yet a majority of digital marketing professionals do not prioritize it, according to two recent studies from Adobe and Econsultancy. As marketers leverage more digital tools, turning to real-time behavioral and existing customer data helps segment website visitors and […]
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Paywalls Helped Gannett In Q1 As Ad Losses Mounted
Falling ad revenues hurt Gannett in Q1, even as the company enjoyed the fruits of its paywall strategy. Digital revenues and the completed national rollout of its all-access content subscription model contributed to Gannett’s 1.6% increase in overall revenue for the first quarter 2013. Total revenues were $1.2 billion, while advertising revenues accounted for $526.5 […]
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Agency Business Boosts Epsilon In Q1, More So Than Data And Tech
Epsilon, a data-focused direct marketing company, is seeing continued growth not from its data or technology businesses but from its agency side, after acquiring digital ad agency Hyper Marketing Inc. (HMI) in late 2012. The companies focused on integration during the first quarter, said Charles Horn, CFO and EVP of Alliance Data Systems Corporation, Epsilon’s […]
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Survey: How Marketing Data Connects To Loyalty
Marketers wanting to build customer loyalty must connect their marketing efforts with data on consumer behaviors, as well as other departments. Yet integration is a challenge, according to Acxiom and Loyalty 360 in their “Loyalty Divide” survey. Of those marketers surveyed by Acxiom and Loyalty 360, more than half said they are hindered by a […]
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Bullett's Tablet Push: Publisher Ramps Up Digital Editions, Ad Formats
As tablet usage increases, magazines and other publications are working to create digital editions that take advantage of features on devices like the iPad and iPad mini. New York-based publisher Bullett Media has expanded its offerings into the ad agency space, providing education and creative offerings for clients. Working with Adobe Digital Publishing Software (DPS), […]
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IAB: Mobile Ads Captured 9% Of Online Ad Spend In 2012
2012 was another banner year for the online advertising space, with revenues up 15% over 2011. Mobile and digital video led much of that growth. Mobile ad spend grew 111% compared to 2011, the second year of triple-digit growth, accounting for 9% of total internet advertising revenue at $3.4 billion. Digital video revenue increased 29% […]
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BlueKai Adds Data From Velti's Mobile Exchange
Velti is providing BlueKai, a data intelligence company, access to its mobile marketing data, thanks to a new partnership launching today. Aggregated data from Velti’s RTB mobile ad exchange, called Mobclix, will now be a part of the data available for BlueKai clients, which will expand reach and better target mobile and cross-platform campaigns. Velti […]
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How Do Data Companies Work With Clients?
Here at AdExchanger, we love data. We tell you how brands are using it to target consumers and leverage programmatic buying. But beyond that, it can often be confusing just how marketers use all of the data collected throughout their entire marketing strategies. So we decided to ask the data, analytics, and insights companies this […]
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Thanks To Deal-Based Ads, Last-Click Attribution Was More Accurate In Q4
Online display advertising is still undervalued when it comes to attribution based on last click data, but during the holiday season 2012, last click attribution was slightly more accurate, according to marketing intelligence company Visual IQ. The company analyzed cost per acquisitions for Visual IQ clients for the time period August to October 2012, and […]
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Syncapse's Scissons On The Benefits Of 'Techie-Nerdy Stuff' for Brands
Marketing technology company Syncapse learned first-hand how to work with large companies to integrate digital and social elements into their businesses, by working with RIM Blackberry as its first major client. With a team of about 70 people, the company became skilled at what would work for large enterprise companies when it comes to social […]
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Forecast: RTB Ad Spending To Be One-Fifth of Total Display Advertising in 2013
eMarketer updated its forecast for ad spending purchased through real-time bidding, which will make up 19% of total digital display ad spend in the US in 2013. The previous forecast, out in November 2012, was increased slightly and the company added its 2017 forecast. According to eMarketer, US RTB digital display ad spending, for all display […]
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LPGA Adds Mobile Tournament Microsites
The Ladies Professional Golf Association (LPGA) has expanded the number of tournament-specific mobile properties it publishes, working with mobile platform company July Systems. “Each tournament isn’t going to create their own app, because a lot of that information would overlap with us, such as scoring and information,” Brian Carroll, VP of television and emerging media for […]
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Marketers and Consumers Report Usefulness, Effectiveness of Mobile Ads
Mobile devices are used not only to talk and text, but also to go online, check email, use social networks, and play games. All of this is well known, and marketers are trying to determine the best way to advertise to consumers within this experience. In its global 2013 Digital Marketers Report, Experian collected data […]
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Adobe CMO Ann Lewnes Talks About Marketing to Marketers
As CMO for Adobe, Ann Lewnes is in a unique position: “a marketer marketing to marketers.” But that, she says, gives her an advantage in understanding the company’s target audience. Lewnes sat down with AdExchanger at the Adobe Summit earlier this month to talk not just about the new Marketing Cloud from Adobe, but also about […]
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Velti Media Expands Mobile Advertising Offerings, Introduces Multichannel Targeting
Mobile marketing company Velti is expanding its advertising platform with the launch of Velti Media, a buyer-focused mobile ad network. The company currently focuses mostly on mobile marketing, including SMS, performance marketing with carriers, and loyalty programs, with about 30% of its revenue coming from advertising, said Velti’s CMO, Krishna Subramanian. “From an advertising perspective, […]
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First Week of March Madness: 36.6 Million Live Video Streams
During the first week of college basketball’s March Madness, the NCAA Division I Men’s Basketball Championship, there were 36.6 million live video streams across all digital platforms, according to the NCAA, Turner Sports, and CBS Sports. This is more than twice the number of live video streams in 2012, which saw only 18.3 million for […]
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Younger March Madness Fans Using iPod Touch
March Madness equals mobile madness, according to mobile audience targeting platform Jumptap. As live sporting events increase web traffic from smartphones, tablets, and other mobile devices, Jumptap expects a significant mobile bump during NCAA basketball tournament. “Whether they are editing brackets, sharing insights on social networks, or watching live games during lunch breaks, March Madness […]
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ComScore's Combined Mobile/Desktop Ratings Lift Pandora, Zynga, And Groupon
After debuting its Media Metrix Multi-Platform in beta in November, comScore opened the offering to all US clients and released the top 50 web properties for February 2013, based on data from both desktop and mobile visitors. While the top multi-platform properties overall were similar to the top desktop properties, there were several companies that […]
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At ARF Re:think, Researchers Grapple With Emerging Markets
At the Advertising Research Foundation’s Re:think conference in New York yesterday, discussion revolved around emerging markets such as China, India, and Brazil. John Forsyth, principal at McKinsey & Company, presented data showcasing the growth in these markets. “If you look at the growth over the next 15 years, three-fourths of the global growth is going […]
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Placed Pays Mobile Developers For Location Data
Location analytics company Placed launched Placed Affiliate, a monetization platform for mobile app developers, in beta today. By using Placed Affiliate, mobile apps collect location data on users who opt-in, and can then monetize that data. “Placed Affiliate does not impact the in-app experience with ads, rather it simply measures location for the purposes of […]
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Volkswagen Partners With Google To Increase 'Smileage'
Volkswagen created the “Smileage” mobile app, expanding on its 2012 campaign slogan, “It’s not the miles; it’s how you live them.” Working with Google, VW’s app is the first project from Google’s Art, Copy & Code project, showcasing how companies can use technology — Google’s technologies in particular — to create more innovative brand experiences. […]
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Compass Labs Focuses on Social Intelligence and Audience Segmentation
Facebook PMD partner Compass Labs launched in 2009 to serve the then nascent social marketing space. Today the company incorporates real-time marketing intelligence into its products. “We call ourselves a ‘proficient listening platform,’” Compass Labs CEO Dilip Venkatachari told AdExchanger. “We started with our capability to identify audience segments and we developed the ability to […]
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Industry Aligns Against Mozilla's Third-Party Cookie Blocking Plan
Resistance to Mozilla’s proposed blocking of third-party cookies got a boost yesterday from the IAB. The trade organization released a statement from president and CEO Randall Rothenberg opposing Mozilla’s plan, and an online FAQ about the situation for those who may want to learn more. In late February, Mozilla announced that for Firefox version 22, […]
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Tablet Traffic Surpassed Smartphone Traffic in February 2013
Tablet usage is growing at an impressive speed, with traffic from tablet devices doubling over the past year, according to new data from Adobe’s Digital Index. Additionally, tablets surpassed smartphones for the first time in February 2013, when looking at global traffic share. Adobe looked at more than 100 billion visits to more than 1,000 […]
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Brands Dream Of Data At Adobe Digital Marketing Summit
What did marketers take away from the Adobe Digital Marketing Summit in Salt Lake City last week? Below we recap some keynotes, breakout sessions, and broad themes from the conference. The Wednesday evening general session, featuring a conversation between Federated Media’s John Battelle and Twitter’s Adam Bain, garnered a lot of buzz online (AdExchanger story). During the […]
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Quote: Caesars Entertainment On Display Ad Data
“Traditionally from an online advertising perspective, we invest heavily in paid search and display advertising. We’re going to use data to start to test display advertising [more]: how effective is our display advertisement? We’re going to leverage our platform to serve up two different types of display ads to understand how effective our banners really […]
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Taking Risks and Going Big: Leveraging Content Across Digital
While the Wednesday morning keynote at the Adobe Digital Marketing Summit focused on a mega-demo of the new Adobe Marketing Cloud, the Thursday session took a big picture view, with NASCAR, adventure seeker Felix Baumgartner, NBC Sports, and Khan Academy sharing stories of challenges overcome and lessons learned. Taking Risks Baumgartner, who jumped from the edge of […]
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At Adobe Summit, Talk Focuses On Products And Privacy
More than 5,000 people from 27 countries came together in Salt Lake City for the annual Adobe Digital Marketing Summit, where they have heard about Adobe’s latest news from top executives, seen how clients and brands from a wide range of industries leverage these tools, and discussed trends and challenges facing marketers today. The Last Millisecond: In Marketing […]
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Adam Bain On Display Advertising, Bluefin Labs, And Competition
Adam Bain, president of global revenue for Twitter, took some jabs at Facebook and explained his marketing vision for Twitter at the Adobe Digital Marketing Summit on Wednesday afternoon. Federated Media CEO John Battelle led the Q&A. After sharing the latest news from Twitter — that the social network now has more than 200 million active […]
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Condé Nast Shares How It Understands Audiences At Adobe Summit
Christopher Reynolds, VP of marketing analytics at Condé Nast, spoke about how the publisher is improving its audience knowledge and helping advertisers better leverage its sites, at the Adobe Digital Marketing Summit this morning. “There is a lot of pressure from the buying side to focus more on the audiences,” Reynolds told Adobe’s Brad Rencher […]