
-Chris Kahle, web analytics manager at Caesars Entertainment, when asked about data and online advertising in his panel at the Adobe Digital Marketing Summit, on March 7.
-Chris Kahle, web analytics manager at Caesars Entertainment, when asked about data and online advertising in his panel at the Adobe Digital Marketing Summit, on March 7.
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Testing messages and effectiveness is important, but first know if your frequency capping is correct. Knowing what % of the users reached see the message at your desired frequency vs what % see it thousands of times (and are just bots). That needs to be cleared up prior to any creative testing.