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Articles By Staff
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Podcasting Wins With The Long Tail; Schrems Wins GDPR Suit Against Google Analytics
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Pod’s Sake Bloomberg points out that, despite the hype, there hasn’t been a hit podcast in many years. No newcomer has usurped Joe Rogan or NPR or broken through the general noise like Serial. But is that actually so bad? Podcasting is […]
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Neeva Bets Peeps Will Pay For Search; The CDP Space Keeps Getting Hotter
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Neeva Have I Eeva Paid To Search The search engine startup Neeva launched its $5 per-month tier on Wednesday, Fast Company reports. It’s small news – Neeva has some hundreds of thousands of users – but it’s an important marker because at least someone’s […]
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T-Mobile Chucks Apple iCloud Private Relay; The Easy-Peasy, Hands-Free CMP Illusion
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Relay Interference Mobile carriers hate Apple iCloud Private Relay, an iOS 15 feature that encrypts location data, IP addresses and Safari traffic so that no companies, including Apple, can track web usage. In Europe, four carriers – T-Mobile, Orange, Vodafone and Telefónica – are […]
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The Problem With Influencer Journalists; Industry Collabs Can Work (In TV)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News It Or Lose It Influencer journalism is a dangerous trend, according to Jessica Lessin, editor-in-chief of The Information. “Long term,” Lessin writes, “the current obsession with treating journalists like influencers isn’t healthy for journalism.” For one, so-called “elite reporters” generally don’t abide by […]
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The CNIL Hits Google On Consent (Again); Will Ad Tech Rivals Ever Be Unified?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ka-Thunk Goes The CNIL The CNIL, the French data protection authority, fined Google $170 million and Facebook $68 million because they don’t make it as easy to reject cookies as it is to accept them. It takes multiple clicks to decline cookies – and […]
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Spotify Pulls Out A Card Trick; Brave Brags On Its Browser Biz
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Card-Carrying Commerce Advertisers have a new card to play in the push for interactivity and accountability in audio advertising. Spotify announced a new commerce-focused ad unit called (wait for it) Call-to-Action or CTA Cards. This new format inserts a clickable display ad into […]
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2022 Kicks Off With An M&A Explosion; Why Google Doesn’t Mind Getting Dethroned By TikTok
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. M&A&A&A&A Digital ad dealmaking is off to the races in 2022 like a sprinter who doesn’t realize it’s a marathon. On Tuesday, Human (née White Ops) raised $100 million from a new co-owner investment firm, and Integral Ad Science acquired the French startup […]
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Podcasts Encounter Programmatic Placement Problems; Video Game Marketing Levels Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hard Of Hearing Podcasters are rushing to add programmatic to their bag of monetization tricks. But they’re confronting familiar issues for publishers when software decides what ads to run and where, The Verge reports. An ad for HBO’s “The Sex Lives of College […]
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TV Will Fuel Ad Tech Deals In 2022; Publishers Cash In On The NFT Craze
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Criss-Cross Media Measurement CTV ad dollars are expected to double by 2026, according to GroupM’s most recent industry forecast – which means ad tech firms with advanced measurement capabilities could be looking to make acquisitions this year, Business Insider reports. Measurement companies have their […]
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Oracle And Salesforce Elude DMP Privacy Suit; SMBs Struggle On Instagram
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Double Dutch Salesforce and Oracle got a holiday gift from the Court of Amsterdam in the Netherlands last week, which dismissed a lawsuit brought against them by The Privacy Collective (TPC), a data privacy advocacy group. TPC alleged that the companies breached the […]
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Who Tracks The Trackers?; The Digital Adpocalypse That Never Was
Keeping Track Third-party trackers were hosed by GDPR, right? Perhaps not. A University of Oxford study found that third-party trackers in Google Play and Apple iOS apps remain relatively unchanged. “The same handful of third-party tracking companies have similar prevalence and prominence,” according to the Internet Policy Review journal. The number of apps with zero […]
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The Benefits Of Divided Attention; TikTok Hits Its Stride
Check Your Priors Advertisers usually look for in-market or interested customers – but sometimes people need a push, not just a nudge. Two psychology studies identify tactics that could work for particular goals or advertisers, writes Marketing Week. In one study, Stanford researchers gave homeowners a lesson on driver safety and asked them to put up […]
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The IAB Ball Keeps Bouncing; Alt IDs Must Find The Mainstream
The Trade Winds The balls keep bouncing for advertising lobbyists. Yesterday’s newsletter cited the IAB’s transition from publisher-focused group to a representative for all internet advertising stakeholders. The decision could open a lane for Digital Content Next, a publisher lobbying group that advocates against the IAB in many instances. On the flip side, the IAB […]
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IAB Adds Agencies, But May Have Lost Its Way; Can CPGs Stop The Gross Marketing Gimmicks Already?
The “Big Tent” Backlash The IAB announced last week that advertising and media agencies will now be able to join the industry trade association as members. All the big agencies are already partners out of the gate. The IAB makes the case that online advertising must span many categories to work effectively, and the industry […]
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The Point Of Personalization; United Talent Agency Buys MediaLink
That’s A Wrapped If you were on Instagram, Twitter, Snapchat or TikTok last week, you probably saw the Spotify Wrapped feature, an annual breakdown of each user’s most listened to songs and programs for the year. That roundup is then shared on social media, with captions like, “Spotify thinks I need therapy.” Every year, Spotify […]
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Norway Spotlights Grindr’s Ad Tech Vendors; No More Host-Read Podcast Ads?
An Axe To Grindr Norway’s data protection authority (DPA) fined Grindr $7 million for GDPR violations. The Norwegian watchdog says Grindr passed data to third parties without consent, and that it shared data on sexual orientation, which is prohibited regardless. The full text is worth reading. Grindr, an LGBTQ dating app, objected on the grounds […]
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Food52 Gobbles Up Another Retail Brand; Tubi’s Revenue Is Set To Soar
Another Cook In The Kitchen The ecommerce-focused publisher Food52 has acquired Schoolhouse, a lighting and home goods company, for $48 million, Forbes reports. The deal was funded by Food52’s private equity owner, TCG. To coincide with the deal, TCG also contributed an incremental round of funding. The capital will be used to back Food52’s expansion […]
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Can Mozilla Shake Its Google Addiction?; Vox And Group Nine Aim To Make Their Move
The Last Place You Search Mozilla, which reported its earnings on Monday, expects to generate more than $500M in revenue this year. That’s up from roughly $465 million last year and around the same the year before. Where’s the money coming from? Historically, Mozilla’s revenue has been very reliant on its Google search licensing deal […]
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Big Tech Throws Its Weight Around; Quartile Acquires Sidecar
Rules For Thee, Not For We Leaked emails reveal the horse trading between Microsoft and Apple to bring Xbox games to iPhones, The Verge reports. (Microsoft settled on web-based gaming to avoid app store fees.) Also this week, YouTube and Roku signed a last-minute distribution deal. In the hardball negotiation, Roku exposed Google’s domineering style, […]
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Amazon’s Smash-And-Grab Year; Who Consolidates The Consolidators?
Smash-And-Grab Ecommerce Retailers are petitioning Congress and attorneys general to strengthen laws targeting online marketplaces that sell stolen goods. CVS CEO Karen Lynch told CNBC that a spree of smash-and-grab robberies in the US has been fueled by such marketplaces, because it’s so easy to anonymously resell products without repercussions. Sellers would still keep their […]
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Roku And YouTube Settle Long-Running Dispute; Facebook Searches For iOS Workarounds
Play Nice Will they? Won’t they? They will. Roku is bringing YouTube TV back onto its devices after a monthslong clash with Google that spilled over into Congress. Roku and Google finally agreed on a multiyear extension for Roku distribution of the YouTube and YouTube TV apps, Axios reported. In April, Roku warned customers that […]
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Does Amazon Ever Not Win?; BuzzFeed Hits The Market With A Thud
Amazon The Impervious Google and Facebook are reeling from data privacy changes. Tim Cook warned investors that Apple underestimated part shortages and would not meet demand until next year. Macy’s slimmed its store inventory. Disney’s production schedules are delayed by months and even years. And Amazon is – doing great. The ongoing supply-chain drama, COVID-19 fallout […]
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Google’s Swing-And-A-Miss On Commerce; Can Agency Hold Cos Escape Their Roots?
Google Fails To Deliver In 2014, Google’s then-CEO Eric Schmidt raised eyebrows when he referred to Amazon as Google’s primary search opponent, rather than Yahoo or Bing. Fast-forward eight years, and Amazon is now its obvious challenger, and Google has utterly failed to address its own ecommerce vulnerabilities, according to a LinkedIn post by Faisal […]
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Byron Allen Wins Publicity In TV Ad Discrimination Suit; Microsoft Sharpens Its Edge
Legal Beef Byron Allen’s $10 billion discrimination suit against McDonald’s was dismissed by a federal judge on Tuesday, The Wall Street Journal reports. Allen owns Allen Media Group, whose brands include The Weather Channel and Bally Sports Regional Networks, among others. He alleged that McDonald’s discriminates against Black-owned media companies in its TV ad investments. […]
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The First-Party Imperative; Real-Time Profiling At Its Best?
First-Party Time As first-party data sets grow, marketing operations are reining in their ad costs and boosting ROI, The Wall Street Journal reports. For example, PepsiCo has amassed around 75 million user records from its consumer base. This data saves tens of millions of dollars on ad spend, according to Shyam Venugopal, the SVP of […]
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The Not-So-Tempting Amazon Live; Pubs Pay it Forward To Get Paid
(More Dead Than) Amazon Live Amazon Live still hasn’t gained much traction with influencers or product review publishers and their valuable audiences. Amazon was hoping that a slew of publisher-produced live video programs would drive Cyber Monday shoppers to its live content and discovery service. But many publishers were hesitant to jump in after Amazon […]
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Must Facebook GIF Up On Giphy; The Data Behind Black Friday Deals
Will Meta “GIF Up” GIPHY? Facebook parent company Meta is in the hot seat again. The Competition and Markets Authority (CMA), the UK’s competition watchdog, has called on Meta to offload Giphy, the GIF search engine and content animation service it acquired in May 2020, citing multiple anti-competition concerns in a press release. The CMA […]
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Google’s Affiliate Link Penalty; The Brand vs. Performance Mistake
Ads Are There For You Publishers attempting to cut themselves a slice of the commerce pie are running into an unlikely – or maybe not so unlikely – competitor: Google. Seems like everywhere they turn, there’s Google with a new way to penalize them for experimenting with alternative revenue sources. Take BuzzFeed, which has emphasized […]
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The Subscription Economy Craze; Is Shopify A Shopping App?
Subscription Conniptions We live in a “subscription economy” now, writes Nieman Labs. You don’t buy the Aladdin DVD; you subscribe to Disney+ “until you die or your card expires.” But as subscriptions become more important business metrics, particularly in news and entertainment, it’s important to be honest about what companies mean when they report subscriber […]
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How Twitter Blue Does Things Differently; And More Retailers Join The Ad Platform Biz
Bolt From The Blue Twitter Blue, Twitter’s $3-per-month subscription service, was met with applause this month by digital media and news publishers thrilled to see a tech platform cut them a rev share. Participating publishers offer ad-free articles on Twitter’s in-app browser and earn a share of the Twitter Blue subscription pool in return. The […]