Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Splashy Programmatic Programmatic is slowly seeping into other digital formats, Ad Age reports. Automation is already a mainstay for display ads, but splashier units like homepage takeovers and pushdowns are attracting ad dollars. Undertone, the ad network behind these alternative units (currently running on […]
The European Commission hit Google with a Statement of Objections on Wednesday, claiming the tech giant prioritizes its shopping comparison service in search results, featuring Google Shopping results more prominently on screens, thereby abusing its dominance. The Commission claims this policy artificially diverts traffic, hinders market competition and violates EU antitrust rules, which ultimately harms […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. See No Native When GroupM and Condé Nast announced that the former’s clients would only pay for 100% viewable ads, a lot of people were stunned. But the decision is less radical than it initially appeared. Speaking at Ad Age’s Digital Conference in New […]
Consider it AOL ONE’s coming-out party. A year after AOL first outlined a vision to unify its programmatic technologies for both advertisers and publishers under a single platform, Tuesday marks the day the product officially ships. AOL has also renamed each of its technologies to more accurately reflect their capabilities. For instance, Adap.tv is now […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Is Rakuten Raking In PopSugar? TechCrunch is hearing whispers that Japanese ecom giant Rakuten might acquire publisher PopSugar for $580 million. Apparently, we’ll know in the next few weeks whether it’s to be or not. It might seem weird on the surface that Rakuten […]
You can’t un-ring a bell, but you might be able to un-hash an email, depending on whom you ask. In order for marketers to safely use hashes for targeted advertising, they must stay abreast of the latest hashing formats. Email hashing involves converting an email address to a hexadecimal string. Each time an email address […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In Defense Of ‘Do Not Track’ In response to Microsoft flipping the killswitch on DNT-by-Default, Digital Content Next CEO Jason Kint pens a guest column for Ad Age debunking the death of DNT. Kint challenges five common arguments for why DNT won’t work. Misconceptions […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Admits To EU Tracking ‘Bug’ Last week, Belgian academics updated a report that accused Facebook of illegally tracking Internet users in the EU. Facebook has denounced the allegations, but on Thursday, it conceded that a “bug” had been responsible for the debacle. Still, […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is by Tony Ralph, director of advertising technology at Netflix. Over the last year, I’ve spoken with at least a dozen representatives from brands both large and small that are looking for advice on first steps as they consider […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube’s Rules Of Engagement YouTube is debuting a new format for its TrueView ads. Viewers will still be able to opt out of an ad after a few seconds, but brands will have an additional element aimed at generating engagement: interactive cards that “can […]
