Can a good sales presentation offset the impact of a very bad news week? That’s a question for Meta, which collected two guilty verdicts in court this week for failing to protect children and creating additive products.
The play “Data” sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should be paying attention.
Brave’s chief of ads Jean-Paul Schmetz on competition in the search and browser markets, the fallout from the Google Search antitrust ruling and whether AI search will help smaller upstarts compete with Big Tech.
America’s Test Kitchen introduced direct and programmatic buying for its free ad-supported TV channels – marking the first time it’s selling ad inventory as a standalone package.
Ad agency holding companies are among the most adaptable businesses out there. In recent years holdcos like Publicis, WPP and Omnicom-IPG have stretched our notions of what an agency business even is exactly.
Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really.
MyFitnessPal has just announced the launch of a data-driven advertising business that draws on its wealth of user-provided meal planning, fitness and nutrition data.
Smartly is acquiring INCRMNTAL, an incrementality measurement startup founded in Tel Aviv in 2019 that focuses on causal lift rather than user-level tracking.
Can connected TV really deliver performance – or is “performance TV” just a branding boost with extra data? Erin Firneno, SVP of business intelligence at Advertiser Perceptions, weighs in.
The NewFronts, digital video’s week of splashy sales pitches, is in full swing. Our reporters share what they learned on the ground. Plus: What can ad tech learn from Data, a new off-Broadway play?
