Hershey’s Undergoes A Brand Update As It Rethinks Paid, Earned And Owned Media
This Wednesday marks the beginning of Hershey’s first major brand marketing campaign since 2018
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New Startup Pinch AI Tackles The Growing Problem Of Ecommerce Return Scams
Fraud is eating into retail profits. A new startup called Pinch AI just launched with $5 million in funding to fight back.
CPG Data Seller SPINS Moves Into Media With MikMak Acquisition
On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media.
How Valvoline Shifted Marketing Gears When It Became A Pure-Play Retail Brand
Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.
PODCAST: The Big Story
The Big Story: Live From CES 2026
Agents, streamers and robots, oh my! Live from the C-Space campus at the Aria Casino in Las Vegas, our team breaks down the most interesting ad tech trends we saw at CES this year.
2025: The Year Google Lost In Court And Won Anyway
From afar, it looks like Google had a rough year in antitrust court. But zoom in a bit and it becomes clear that the past year went about as well as Google could have hoped for.
Why 2025 Marked The End Of The Data Clean Room Era
A few years ago, “data clean rooms” were all the ad tech trades could talk about. Fast-forward to 2026, and maybe advertisers don’t need to know what a data clean room is after all.
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AdExchanger Talks
Sizing Up Success Metrics, With The CMO Of True Religion
True Religion CMO Kristen D’Arcy approaches marketing measurement the way you’d shop for jeans – by looking for the right fit. She’s moved past last click, using real-time data to see what actually drives sales, and she isn’t afraid to make fast changes when something isn’t working.
The Big Story
Retail Media’s Growing Influence On Retail
The year ahead in commerce, with insights from the NRF Big Show conference, where retailers congregate every January. Plus, the 2026 privacy policy cheat sheet.