WPP, which reduced its full-year forecast Tuesday following a disappointing Q3, said it had invested mre than $7 billion on Google and Facebook this year as the No. 1 and No. 3 destinations for its clients’ media spend. NewsCorp., Twenty-First Century Fox, Sky and Foxtel all tied as the second-largest destinations for client spend. By […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anna Saffer, director of strategic customer intelligence at 84.51°. Loyalty economics has traditionally been defined as evaluating how much a customer is worth to a brand over time. Whether a […]
As media buying becomes more fragmented across media channels and buying platforms, agencies and clients need to stop treating it like a cost play, said Jeff Nicholson, chief media officer at VaynerMedia. “Most people are looking for operational profitability,” he said. “People are taking a simple approach to [media buying] because there’s no one calling […]
The EU’s General Data Protection Regulation (GDPR) is a looming reality set to take effect on May 25, 2018 – and the digital advertising industry is just starting to get woke. But misconceptions about the regulation are pervasive. And despite the substantial amount of work that companies need to do in order to prepare for and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Carrying Bricks Walmart wants to ramp up its ad business. As reported by Digiday, its pitch to advertisers tracks closely with Amazon’s: Let us match your first-party data to our shoppers and then connect the resulting ads to sales. It’s a powerful offer, since […]
Facebook and Twitter both took steps last week to provide more transparent paid political advertising on their platforms. But although political ads will be clearly labeled and users will be able to access more information on who purchased the ads and how much the buyer is spending on electioneering, it’s primarily up to the advertisers […]
Advertisers, agencies and publishers agree that the bar for better data quality has never been higher. Yet the quality of many third-party data sets is questionable, and advertisers don’t always know what they’re getting when they purchase it. Here’s how Anheuser-Busch InBev, Publicis agency Spark Foundry and the publisher Condé Nast are all vetting data […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Belinda J. Smith, global director of media activation at Electronic Arts. I find it interesting to hear people complain about programmatic being too complicated. They say that they are essentially helpless to figure out how to […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Shereta Williams, president at Videa. The rise of over-the-top (OTT), video on demand and other nonlinear TV options has dramatically increased the number of viewers who consume content through services like Netflix or Hulu. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unstoppable Big tech may be under scrutiny in Washington, but it’s doing just fine on Wall Street. Amazon, Google and Microsoft continue to post huge profits and revenue growth, even as regulators become more critical of their growing influence over news and industry. On […]
