Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Credit Cards Target Ads Credit card companies want to get into the data-driven ad game as The Wall Street Journal’s Emily Steel looks at recent efforts by Visa and MasterCard to leverage buying data the companies see everyday. There are even patent applications in […]
Rob Norman is CEO of of North American operations for GroupM, the parent organization for WPP Group media agencies Maxus, MediaCom, Mediaedge:cia and Mindshare. Norman sat down with AdExchanger.com during last weekend’s Association of National Advertisers annual meeting in Scottsdale, Arizona. AdExchanger.com: What is happening with the brand marketer and their digital strategy today in […]
Last Wednesday, 3M launched the fourth generation of its Visual Attention Service (VAS) scanning tool, which includes new video capabilities. According to 3M’s release, VAS is viewed by marketers as an “alternative to eye tracking that enhances the visual impact of professional design across advertising, marketing, and digital and print media.” Read the release. Kelly Canavan, Marketing Manager of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Latest Yahoo! Rumors! With rumors swirling that Microsoft is huddling with private equity firms to acquire Yahoo!, The Business Insider’s Henry Blodget says that estimates on the price are being purposefully lowered “to condition Yahoo’s shareholders to expect very little…in the hope that […]
Yesterday’s most highly-anticipated presentation of the day came and went like a dusty, desert breeze as Facebook COO Sheryl Sandberg offered what amounted to a sales pitch at the Association of National Advertisers (ANA) annual meeting in Scottsdale, Arizona. It appeared Facebook and Sandberg didn’t understand the audience: leading brand marketers from around the globe […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Good Times The “News” vertical saw benefits from online display last quarter according to the New York Times. On the earnings call with Wall Street, Times CEO Janet Robinson said, “Breaking down the News Media Group into its component properties at The Times […]
As data is appended to display media in real-time auctions, certain “old” ways of doing digital business may warrant a re-examination. AdExchanger.com thought “first look” might be one of those tactics that deserves review. But before we begin, don’t know what “first look” is? Into the weeds we go… Let’s say you’re a publisher and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WordPress Federated Federated Media (FM) is already putting its newly-acquired Lijit ad network tech to work as it announced yesterday a potentially big deal with Automattic to represent WordPress.com publishers. An FM spokesman tells Douglas Quenqua of ClickZ, “The focus initially is on the […]
Naveen Tewari is CEO and Founder of InMobi, a mobile advertising network. AdExchanger.com: InMobi purchased Sprout last year of course. How important is rich media to successful mobile campaigns today? Can an advertiser have a successful mobile campaign without rich media? NT: The importance of rich media is mostly determined by the objectives of the […]
