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»first look

How Important Is 'First Look' At Inventory?

As data is appended to display media in real-time auctions, certain "old" ways of doing digital business may warrant a re-examination. AdExchanger.com thought "first look" might be one of those tactics that deserves review. But before we begin, don't know what "first look" is? Into the weeds we go... Let's say you're a publisher and... Continue reading »
by AdExchanger // October 20th, 2011 //
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