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»3m

3M Targeting The Marketing OS Through Digital Out-Of-Home Networks

Last Wednesday, 3M launched the fourth generation of its Visual Attention Service (VAS) scanning tool, which includes new video capabilities. According to 3M’s release, VAS is viewed by marketers as an “alternative to eye tracking that enhances the visual impact of professional design across advertising, marketing, and digital and print media.” Read the release. Kelly Canavan, Marketing Manager of... Continue reading »

by AdExchanger // October 24th, 2011 //
»
 

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