“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Aryeh Lebeau, executive vice president of client operations at Remedy Health Media. A wise man once mused: “If an ad loads on a web page but no human sees it, does it count as an impression?” […]
When New York Media charted its digital strategy, it chose not to go local. Instead, the publisher of New York magazine created standalone blogging brands with national distribution around fashion (The Cut), culture (Vulture) and food (Grub Street). And it’s since added tech (Select All) and science (The Science Of Us) to the list of […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. In our industry – one of the most digitally advanced, according to McKinsey Global Institute – you would expect massive innovation. However, you’d be disappointed. Venture capital investment has indeed poured […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tom Noyes, CEO at Commerce Signals. A popular sports adage is “The best defense is a good offense.” That’s sensible advice for digital publishers in responding to Google Attribution. Historically, publishers used data on […]
Food brands that want their ad creative to appear next to recipes for quick and easy dinners, Japanese food or gluten-free meals can buy inventory via CafeMedia’s private marketplaces that fits into those content categories. CafeMedia created those content categories using IBM Watson’s artificial intelligence (AI). Traditionally, companies use content management systems to categorize and […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Joe Hirsch, CEO at YellowHammer Media Group. The IAB Labs’ “ads.txt” initiative is one of several recently proposed solutions to minimize digital advertising fraud. Participating sellers, including supply-side platforms and publishers, would place a […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Jon Burke, advertising lead at Automattic. Snapchat is the latest major publisher to go public with its brand safety partnerships. Prior to that, Facebook revealed that it would hire 3,000 new workers to focus on […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. With their strong focus on user experience, Facebook and Google have frequently talked about how consumers don’t like slow-loading pages, especially on mobile. As a result, both […]
Publishers need scale to survive. Fusion Media Group is an example of that strategy in action. The modern Fusion Media Group is about a year and a half in the making. Univision first expanded by buying The Root from The Washington Post, and then a stake in The Onion. In August, it bought Gawker Media […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Spencer Scott, head of media platforms at PCH/Media. How did it come to this? That’s the question digital publishers and advertisers have been asking themselves in recent years. Despite an abundance of creative ad […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Eric Berry, CEO at TripleLift. Header bidding increases yield. This dogma is unquestioned and largely unassailable as the revenue increases are quantitative and provable. But despite the tangible gains, questions linger about why, beyond […]
SheKnows built its own header bidding wrapper, which is now used by the 1,500 blogger sites it represents as well as its flagship property, SheKnows.com. Most publishers don’t build their own tech, instead using wrappers built and maintained by their ad tech partners. But Phil Bohn, VP of programmatic sales at SheKnows Media, said having […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Martellotti, co-founder at Wholetone Media. We are sitting in the middle of a giant shift, as advertisers and publishers navigate from the old seller-driven market to the programmatic-buyer driven market. Today, most sellers […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Yoav Naveh, vice president of video at Taboola. The concept of online advertising has long been associated with the standard banner ad – the square unit that consumers breeze past as they scroll down […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rob Rasko, founder and CEO at The 614 Group. Online publishers, now more than ever, must juggle the demands of creating great content while driving revenue. At the heart of this balancing act are […]
Even with the best audience targeting, it can be tough for advertisers to find adventurous consumers in need of bear spray for their next hike or specialized biking, hiking or skiing gear for weekend treks. Because it serves as an online watering hole for outdoor enthusiasts, Outside magazine enjoys steady growth in its digital business […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Fact: Nearly every advertiser wants video and there isn’t enough supply to go around. In light of that, why are publishers struggling to […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jaan Janes, senior vice president of market development at Yieldbot. The new law President Trump recently signed that rolls back many broadband consumer privacy protections has profound implications for consumers. But there’s another group […]
Nearly five years ago, Quartz publisher Jay Lauf set out to create “the business news brand of our century.” Lauf sees Quartz well on its way to reaching that goal. At launch, the company aimed to provide readers with a mobile, social-focused alternative to current high-quality business news sites. Most, like The Economist, required a […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. This time last year, there were reports that “original sharing” on Facebook was in decline. A year later, and Facebook has released Stories – a video-sharing feature […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Laura Gaffney, vice president of global publisher and business development at Prohaska Consulting. When the fit is right, the relationship between publisher and ad tech developer can create a powerful synergy. The benefits are […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Romain Job, US general manager at Smart AdServer. Every day brings new stories of ad fraud. In a market that is increasingly programmatic, it has become very easy and profitable to build machines to […]
Most of the 2 million couples who get married each year in the United States visit XO Group’s The Knot website when planning their big event. So how does a company that’s already cornered the wedding-planning market grow? XO Group wants to move from inspiring brides to helping them coordinate their weddings. It hopes to […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Martellotti, co-founder at Wholetone Media. The way people understand the programmatic opportunity in the publishing business is beginning to change. Publishers used to hire sales leaders who understood the language of programmatic and […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of monetization at SintecMedia. Facebook’s recent announcement that it will bring demand from its Audience Network to header bidding through partners like Amazon and Sonobi has been touted as good […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president of global automated monetization at The Weather Co., an IBM business. Imagine if today was your first day at your first job in digital media sales. You have no experience, […]
PopSugar’s young female readers are turning into young female viewers. What started out a decade ago as a celebrity news site has used its foothold to expand into a dozen verticals, including food, fitness and moms. And PopSugar increasingly tells its stories via video. PopSugar Fitness is the standout, with more than 1 million followers […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ashley Swartz, co-founder and CEO of Furious Corp. Despite being the fastest-growing advertising medium, digital video remains a seriously difficult business for premium publishers. The costs of producing premium content remain high, it’s a […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. Just as buyers are now grasping how header bidding impacts their programmatic buying approach, publishers have already moved on to the next big thing: server-side […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. Buyers (advertisers) and sellers (publishers) are crucially aware of the importance of data. But too often, departments develop siloed data […]
