“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. Time Inc., Thrillist and other publishers recently announced important hires for a hot growth strategy they’re betting on: search engine optimization. Is this 2006 or 2016? It […]
Hearst’s media encompasses magazines, broadcast networks and newspapers, but tapping into its massive scale means logging deals into 17 separate systems or setting up multiple deal IDs. Over the past year, Hearst’s Core Audience division has brought its properties onto the same ad server, exchange and data management platform. Hearst also built its own viewability […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Greg Mason, CEO at Purch. The New York Times made its own headlines when it recently acquired Wirecutter, the five-year-old online product review site, for an estimated $30 million. For one of the world’s […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Cimino, global head of data strategy at Prohaska Consulting. Not so long ago, publishers produced and distributed content to attract and monetize their audiences. Since content was relatively scarce, brands paid high CPMs […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Will Doherty, vice president of business development at Index Exchange. Header bidding is the rare ad tech phenomenon where the noise is equal to the fury. Its staggering growth and adoption has propelled it […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Sudha Reddy, director of ad operations, West Coast, at xAd. While it seems that everyone is talking about header bidding, fraud, cross-screen, viewability and data, I see the biggest issues facing the industry being […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. There’s no question that programmatic buying, particularly real-time bidding, has created many efficiencies and been a force in shifting advertising budgets toward digital. Smart buyers […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Lorne Brown, CEO at Operative. There is a battle brewing in media land. For years, Google and Facebook have been the ultimate rulers of the digital advertising landscape. Not only do they command consumer […]
By using an overhead shot of hands quickly mixing rainbow cake pops, potato spirals and other creative treats, Tastemade has mastered shooting video for audiences who are using their phones or scrolling through social media. “Today’s modern media company needs to be mobile, social, global,” said programming head Oren Katzeff. “Looking back 30 years to […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta, director of ad product technology at Edmunds.com. With the rapid evolution of the internet, consumers have started to face a critical problem: information overload. As a result, many publishers have begun to […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ian Hewetson, vice president of client services at Eyereturn Marketing. The New York Times generated quite a buzz last week with the announcement that it’s doubling down on its Flex Frame initiative, which could […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kane, founder at Jounce Media. Publishers are right to be worried about data leakage. Selling through RTB pipes exposes a wealth of publisher data that rogue buyers can exploit for audience insights, modeling […]
In a media environment that increasingly favors scale, CafeMedia bought AdThrive on Thursday in a deal that will triple the reach it can offer to advertisers. AdThrive was founded by a blogger’s husband and manages all programmatic revenue for 1,100 other lifestyle bloggers. The deal, whose financial details were not disclosed, increases CafeMedia’s scale from […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Yaniv Makover, co-founder and CEO at Keywee. Branded content is a major revenue driver for publishers, as illustrated by The Washington Post’s WP BrandStudio or The New York Times’ T Brand Studio, which played a […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Header bidding is here to stay. So it’s time we stop talking about what the technology does for publishers and start talking about […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. The Washington Post recently announced its new “lightning fast” mobile pages, using Google’s progressive web apps technology. Progressive web apps allow a mobile website to behave more […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Cimino, advisor and data lead for Prohaska Consulting and Altiscale. Publishers’ and brands’ segment data may flow through their data management platforms (DMP), but since they don’t own the user IDs (the platform […]
BuzzFeed set its stake in branded content back when display was king. Today, as publications derive an increasing share of their revenue from branded content, Chief Revenue Officer Lee Brown sees that competition creating a market. “More awareness and education in the marketplace creates more opportunity for everyone,” Brown said. “We’re excited about our share […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim McGinty, senior director of content marketing at IDG. Brands churn out massive volumes of content in hopes that it resonates with their customers. At the same time, customer expectations are higher than ever […]
Business Insider’s sales team sells everything from programmatic to sponsored content and sponsorships. “One meeting will be focused on content creation, tentpole sponsorships and really big executions with lots of creative services layered in,” said CRO Pete Spande. “The next conversation might be about how their DMP [data management platform] connects to our DMP, and […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Caprio, general manager of programmatic at Sizmek. Most of the buzz around Facebook’s entry into header bidding is about disrupting Google’s dominance across its publisher stack, but there is a bigger development that […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Hogg, UK managing director at Lotame. We think of a hammer as a single-use tool. Swing the hammer hard and pound a nail into place. But turn the hammer around and you’ll see […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Emry DowningHall, vice president of advertising at Chegg. I receive a deluge of pitches from advertising networks, exchanges, supply-side platforms and every other ad tech acronym that aims to help publishers monetize their inventory. […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Matan Cohen, director of innovation at YouAppi. Imagine if you could eat everything you wanted and stay trim without exercising. You could apply that analogy to Android Instant Apps, where you can use these apps […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. One of the most desired outcomes of programmatic advertising is the ability to reserve inventory for a guaranteed buy. Getting guaranteed access to brand-safe, premium […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of publisher monetization at Operative. Premium content publishers have a reputation for not being very technical. Any time a new digital channel arises, the more technical it is, the more […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. At a recent conference, David Jakubowski, Facebook’s head of ad technology, called Snapchat a hot product that might turn off advertisers if it doesn’t start offering more […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jaclyn Stewart, senior director of publisher services at The 614 Group Most publishers have no trouble defining the roles of their sales or ad trafficking teams. The job titles themselves practically say it all. […]
For most of Imgur’s history, the bootstrapped company sold ads programmatically. And with 150 million unique visitors and 6 billion page views globally, the media company had enough scale to do well, even if CPMs skewed lower than direct. But that approach left money on the table. Imgur’s millennial male, geek culture-focused community is highly […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Pete Longo, CEO of US Media at IDG Communications. It’s a data-driven world, and digital ad buyers still rely on the legacy notion that “scale” is necessary to harness as many eyeballs and as much […]
