Technology

The Mouse House is moving ahead with plans to automate as much of its ad sales biz as possible. Next up: self-serve programmatic.

There’s a misguided desire to find a third-party cookie replacement with as little disruption as possible, and confusion reigns about data collaboration alternatives, their capabilities and the differences between them.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mis-Addressed Google Chrome will reintroduce a way to disable tracking by IP address by giving users a toggle to block IP tracking. If that sounds familiar, it’s because the product works not unlike Apple’s Private Relay – and will have a similar impact on […]

Dentsu launched a set of identity solutions for Merkury, its identity resolution platform, on Tuesday. The identity solutions try to create a single customer view for marketers.

Comscore’s programmatic ad targeting division, Proximic, unveiled new audience segments for political advertisers to help them reach people based on what they watch and the political campaigns they’ve already seen.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. View From The Top  The world’s largest advertisers have … not changed much in the past year. The top five advertisers – Amazon, L’Oréal, Alibaba, Procter & Gamble and Samsung – held their positions in the latest Ad Age World’s Largest Advertisers ranking. […]

GA4 is a true ground-up rebuild, with the focus now on customer experience across both websites and apps. But although GA4 has a lot of potential, it also brings some challenges that marketers haven’t been shy about voicing.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The ‘Post-Social’ Web The writing is on the wall: Big Tech is breaking up with news, and the traffic publishers used to rely on from search and social media isn’t coming back any time soon. Last week, Google cut about 40 positions from […]

IPG is floundering. The agency holding company was roughed up in the first two quarters of 2023, and its organic revenue growth declined by 0.4%, with a 1.2% decrease in the US, according to an earnings report on Friday.  

Yahoo Backstage, a sorta SSP, is emblematic of a­n SPO trend that hops over either DSPs or SSPs. Plus: a primer on the ecommerce ad metrics and tools changing how marketers buy digitally, from ACOS to TROAS to cost capping.

It’s difficult for people who haven’t experienced war or whose country doesn’t have compulsory military service, like Israel does, to understand what it’s like.

We’re less than 6,500 hours from the single most significant third-party signal loss our industry has faced: the end of the Chrome third-party cookie. And it’s time for us all to stop hopping from lily pad to lily pad looking for Band-Aids. There are proven solutions to this signal loss – ones that offer the advertising performance and measurability we collectively need. In particular, authenticated inventory offers publishers and advertisers the ability to reach premium, authenticated audiences, driving better results and building stronger relationships with consumers.

AI-driven creative automation company Creatopy, which raised $10 million in series A funding earlier this month, aims to make it easier for marketers to create and personalize their content.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Talking Shop Two critical ad revenue growth areas for Google are YouTube and shopping ads – which means shopping on YouTube is a priority, to say the least. The newest feature for YouTube shopping is a product display control so accounts can display a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rare Wares TV inventory is on track to become an even scarcer resource. US television (linear and streaming combined) will likely lose almost a quarter of its ad inventory volume over the next four years, according to media prognosticator Brian Wieser, writing at […]

You know you’re at an advertising conference when people get excited about the idea of setting retail media standards. “That’s when the fun starts,” said Amman Badlani, executive director and head of search at GroupM, speaking at Advertising Week in New York on Monday. By “fun,” Badlani means being able to consistently measure return on […]

Jessica Padula describes how Nespresso attracts Gen Z customers who are “obsessed with coffee” via brand events, a strong CRM program and Reddit.

As streaming platforms navigate a seismic shift – pivoting to profitability after a decade of all-out growth mode – they’re racing to develop their subscriber-retention muscles. But they also need to step back to ensure they’re flexing those muscles in the right way (specifically, getting a better and broader understanding of the full subscriber journey) to make sure they’re targeting retention spend where it counts.

While Backstage does cut out SSPs for the most part, it also resurrects some aspects of Yahoo’s own SSP tech.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ad-tagonists Joshua Lowcock, a longtime leader at agency UM Worldwide, where he most recently served as global chief media officer, exited on Friday. His departure comes only a few weeks after UM’s chief privacy and responsibility officer, Arielle Garcia, left the agency, […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ghosts In The Machine The rise of machine-learning-powered ad products from Google and Meta is changing the performance marketer’s job from a hybrid creative tactician, media hound and command pilot to, well, someone who just feeds data, text prompts and raw creative assets […]

Snowflake, The Trade Desk and Narrative are going to market with a new cloud-based data marketplace approach.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Demand More Google has started its global rollout of Demand Gen, a machine-learning ad product launched in beta over the summer. Demand Gen is akin to Performance Max, Google’s most prominent machine learning-based ad product … which is a euphemistic way to say […]

Market pressures are forcing retailers and online marketplaces to bolster their profitability with added services.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of Home, Out Of Mind?  Data-driven out-of-home media hasn’t taken off, in part, because most buyers don’t see it as a channel for generating mass reach and conversions. But the fact that people don’t feel bombarded by ads in the world around them […]

As former product managers themselves who spent years in the technical trenches of ad tech, Sincera co-founders Ian Meyers and Mike O’Sullivan know what it’s like to try and build things in a messy industry full of jury-rigged technology.

Healthy habits are hard to form and even harder to maintain, especially after a lifetime of neglecting the advice of doctors to eat better and exercise more.

Alex Cone, product manager for the Google Privacy Sandbox, addressed some of the industry’s burning questions during AdExchanger’s Programmatic IO event in New York City last week.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pushing Forty TikTok is pushing hard for adoption of its on-platform shopping product, particularly in North America.  Last month, it introduced a major Shopify backend integration, which lets brands plug influencers as affiliates and includes a payment system so users can buy without […]