Mario Diez is CEO of quadrantONE, a joint venture of Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company, which offers exclusive ad inventory on news and information sites across U.S. local markets. AdExchanger.com: What has surprised you about QuadrantONE and its business model since you joined the company as head […]
Jeff Green is CEO of The Trade Desk, a demand-side platform for digital media. AdExchanger.com: We touched on it before, but what problem is The Trade Desk solving? We think there are two really difficult problems that we’re addressing. What is it worth to an advertiser to show an ad to this user, with these […]
Facebook’s list of approved ad networks for apps still doesn’t include Google’s AdSense. The news continues to swirl as apparently the list was finalized last week according to a post on Slashdot. This remains one, complicated story with huge stakes for both Facebook and Google. And, neither company is talking. Developers are pissed off and […]
Yesterday, the IAB announced its first-ever Data Council whose “initial agenda items include: Marketers & Agencies Education -An initiative that will address misinformation around data gathering and usage; Ecosystem Mapping – An effort to clarify the different kinds of data that can be collected through media buying; Data Lexicon – The creation of standard definitions […]
Yeeha! Let’s give this a try. It’s the IAB annual meeting Day 1 Live blog! Direct links: New IAB chairman Bob Carrigan speaks Google CEO Eric Schmidt Eric Schmidt audience Q&A Outgoing Chair David Moore accepts award; Rothenberg Roasted VIDEO: Bob Carrigan’s presentation courtesy of the IAB VIDEO: Eric Schmidt’s presentation courtesy of the IAB […]
On Wednesday, online advertising company interclick announced its 2010 financial results as the company’s revenues grew over 80% to $103 million for the year on net income of $4.1 million. Furthermore, according to a press release, “The Company estimates 2011 revenue and EBITDA will be approximately $140 million and $19 million, growing year-over-year by 38% […]
Rik van der Kooi is Corporate Vice President, Advertiser and Publisher Solutions Group at Microsoft. He discussed with AdExchanger.com the latest updates on Microsoft’s ad strategy especially as it relates to data-driven, digital advertising. AdExchanger.com: What’s the latest on Microsoft’s ad exchange strategy? Will AdECN re-appear? RvdK: Effectively that’s two questions. Let’s start with the […]
Today, demand-side platform (DSP) DataXu formally announced its mobile DSP capabilities. According to an article by MediaPost’s Mark Walsh, “The new platform also promises features such as advanced targeting, optimization that automatically allocates ad spending most efficiently, improved attribution metrics and analytics reporting across both the mobile Web and mobile applications.” Read more. DataXu CEO […]
“Networking” is written by members of the online advertising network community. Today’s counterpoint column is written by Jacob Ross is Senior Director, Advertising Platforms, Demand Media Big news on both eBay and Microsoft today, and Eric Franchi did a great job of surfacing the importance of the news. However, it’s misleading to compare these two […]
AdExchanger.com spoke recently with CEO Todd Vernon and COO Walter Knapp of Lijit, a Boulder, Colorado-based company focused providing a search engine and other tools to long-and mid-tail publishers. In addition, publishers may choose to join Lijit’s ad network. Earlier this month, Lijit issued a release on company momentum. Read it here. AdExchanger.com: What momentum […]
Nikesh Desai is Founder of InvestingChannel, a vertical ad network and publisher services company. AdExchanger.com: How did the InvestingChannel begin? And how has the company pivoted since it was first started? ND: We started this business for a couple of key reasons, amongst others: The business was started as an advisory business designed to help […]
Yesterday, Adobe announced the acquisition of data solutions provider Demdex, which will be added to Adobe’s Omniture unit and folded into its Online Marketing Suite. Read the interview with Adobe Omniture VP John Mellor. AdExchanger.com reached out to members of the ad ecosystem to get their thoughts on the following question: “What does the Adobe […]
Today, Adobe announced that it has acquired data management solutions provider, Demdex. Financials were not disclosed. Read the release. In a conversation with AdExchanger.com, Adobe Omniture’s vp of marketing, John Mellor, offered insights on the transaction and where Adobe’s Omniture unit plans to go with Demdex as it joins the Company’s Online Marketing Suite. Demdex […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Agonistes There is something about AOL’s mystique that seems to attract a lot of deep thinking and furrowed brows about its future. The company, which has been around almost as long as the modern Internet, has gone through many faces and phases: Internet […]
From the Official Google blog, Google exchange strategy takes center stage as VP of Product Management Neal Mohan announces the publication of a new whitepaper which reaffirms what he says is the contribution which the DoubleClick Ad Exchange is making to the advertising ecosystem. Read the post. And, download the paper. (PDF) Mohan notes the […]
In an article in Ad Age, vertical ad network IDG TechNetwork announced that it has entered into an agreement with sell-side platform AdMeld, who will provide technology and services for a private display ad exchange called TechMediaExchange.com. AdMeld CEO Michael Barrett tells Ad Age’s Edmund Lee, “More and more publishers are looking to find ways […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Display Declaration Even as rivals Yahoo and Google claimed easy display revenue increases in 2010, AOL continued to struggle. The company was in the midst of a major overhaul of its ad systems and approach CEO Tim Armstrong cautioned many times. Over the […]
“Hey! That data is valuable – we want it back!” The recent blow-up between American Airlines and Orbitz may be the beginning of a larger trend as aggregators fight to keep participants in line and provide value for their co-operative (the airlines) and the consumer. In case you haven’t been keeping score at home, the […]
Tobias Peggs is CEO of OneRiot, a social advertising network. AdExchanger.com: Can you discuss how OneRiot has pivoted its business model and why? TP: OneRiot is a social advertising network. We help advertisers engage with a targeted audience of social influencers across leading Twitter apps and social media sites. The company is three years old. […]
Arjun Dev Arora is CEO of ReTargeter, an online advertising retargeting company. AdExchanger.com: First, please provide a bit of background on you. And how did you come to realize that retargeting could become a standalone business? ADA: Most recently I was at Yahoo! Real Estate in a business development capacity. Being at Yahoo! was an […]
Henrique de Castro is VP of Global Media and Platforms at Google. He recently discussed the Google DoubleClick Ad Exchange and other key elements of the company’s display strategy with AdExchanger.com. AdExchanger.com: For Google, can you qualify the strategic value of the DoubleClick Ad Exchange and what it represents? HdC: Display is a huge engine […]
AdExchanger.com reached out to the video advertising, technology community for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Bill Day, CEO, Tremor Media Toby Gabriner, President, Adap.tv Scot McLernon, CRO, YuMe Dave Morgan, CEO, Simulmedia Atul Patel, CEO, OneScreen Inc. Bill Day, CEO, Tremor Media As […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of XA.net, an online advertising company. What’s an ad network anyway? Some would say: an entity that manages yield for both publishers and advertisers, […]
At first blush, recent acquisitions in the video ad network space give the appearance the video ad business is on fire – in a good way. But, digging deeper, it seems that exits may not be happening at the levels first imagined for some video ad network entrepreneurs and investors as there have been quite […]
Benny Arbel is CEO and founder of MyThings, a B2B personalized retargeting company. AdExchanger.com: Please share how MyThings has pivoted since it was established in 2005 and arrived at a personalized retargeting business model? What have you learned? BA: The change has been more of an evolution than a revolution. When founded, myThings provided behavioral […]
All Things D’s Peter Kafka reports that AppNexus direct access to Google DoubleClick Ad Exchange display ad inventory has been cut-off temporarily for what appears to be one of two reasons – which actually may be intertwined. Kafka quotes a Google spokesperson who suggests there may have been something going on with an unidentified campaign(s) […]
Vertical ad network Travel Ad Network (TAN) announced today that it has acquired travel planning website, TravelMuse, and labeled the acquisition the continued “transformation of TAN from a vertical ad network into an integrated digital media company.” Financial details of the deal were not disclosed. Read the release. Travel Ad Network CEO Brian Silver discussed […]
Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its media mix.
IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to keep up.
An upcoming paper from CIMM doesn’t just demonstrate that differences in media quality can be measured. It also argues that tying media value to short-term outcomes has perpetuated longstanding industry challenges.
Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief.
Can a good sales presentation offset the impact of a very bad news week? That’s a question for Meta, which collected two guilty verdicts in court this week for failing to protect children and creating additive products.
Meet Clamor, a new social listening product that pulls cultural insights from online conversations in real time. Clamor helped Manscaped freshen up its marketing, including for this year’s Super Bowl.
