Yahoo CEO Marissa Mayer remained relatively unfazed onstage Tuesday at the Dreamforce conference as a pack of protesters disrupted an otherwise smooth Q&A session with Salesforce.com CEO Marc Benioff. Despite the larger-than-life mural of Mayer’s mug and echoing shouts protesting her seat on Walmart’s board of directors, the fireside chat between the two CEOs covered […]
A new report from Neustar’s Aggregate Knowledge notes the strong performance of advertising in social channels in terms of reach (58% better than exchanges) and the ability to deliver more high-quality buyers than ad portals, networks and exchanges. According to Aggregate Knowledge President Rob Gatto, this portends a shift in the role of social advertising […]
After General Motors yanked all its paid media spend from Facebook in mid-2012, GM’s chief marketing officer at the time, Joel Ewanick, suggested in a Wall Street Journal interview that Facebook is simply not a great place to advertise cars. But GM eventually returned and Facebook has since doubled down on the auto category. In […]
Over the past year, MediaMath has just about doubled its staff to 306, as the company works to broaden its identity from being a demand-side platform to being viewed as an end-to-end enterprise solution. The company also created a new role—the “chief commercial officer”—in which it hired former McKinsey & Co. executive Michael Lamb. As […]
As throngs of conference-goers flocked to downtown San Francisco for this week’s Dreamforce show, enterprise platform company Salesforce.com posted its Q3 earnings, citing 36% growth year-over-year to $1.08 billion in revenue. Of that total, $81 million was attributed to the Salesforce.com ExactTarget Marketing Cloud, according to Salesforce.com CFO Graham Smith, a figure that was “stronger” […]
Google has agreed to pay $17 million to settle charges it dropped cookies on Safari Web browsers in defiance of the browser’s privacy settings. According to the settlement, from mid-2011 to early 2012, Google rejiggered DoubleClick coding to get around Apple’s default blocking of third-party cookies in Safari. When the charges were first publicized last […]
In its first earnings disclosure since going public, French retargeter Criteo cited vertical expansion beyond its heritage of retail and travel retargeting client base. CEO Jean-Baptiste “JB” Rudelle noted “major” US client wins in the financial and auto verticals helped the company post revenue growth of 57.8%, increasing from 72.1 million euros in the third […]
Millennial Media reported Q3 earnings after business close today, including updates on its acquisition of competitor Jumptap, its new mobile ad exchange, and Omni Measurement tools. The mobile ad network’s new exchange product, Millennial Media Exchange (MMX), was created through a partnership with AppNexus. More than two dozen buyers including DSPs, agency trading desks and […]
Omnicom is going “all in” with a singular Data Management Platform offering that will support audience segmentation and ad optimization across its two key media agencies, OMD and PHD. Driving the platform consolidation is a deal with Aggregate Knowledge, a DMP recently acquired by Neustar for $119 million. Like many agencies, Omnicom already supported DMP functionality, but […]
Long paramount to the performance marketing strategies of online display advertisers, retargeting is still subject of a great debate. From a user standpoint, the most obvious form of “abuse” is the all-too-familiar feeling of being followed by an ad or brand across the Web. And then there’s the question of how much spend is wasted […]
Online ad creativity – or the perceived lack thereof – is one area that brands, agencies and publishers frequently complain about. But the fixes tend to involve vague plans about working with Adobe or Google to develop cross-screen creative. Flite, the Condé Nast-backed ad platform developer, has released a free, browser-based software called Design Studio, […]
As programmatic buying in China continues to pique marketers’ interest, demand-side platforms working in the country are growing in revenue and importance. Internet market research firm iResearch recently released an excerpt of its China DSP Market Trends Report 2013, including the market size of DSP display advertising in China, or the amount of ad spend […]
Transacting advertising through real-time bidding and other automated methods is gaining ground with publishers and advertisers alike, but questions remain about how to leverage the technology as it continues to change. The Interactive Advertising Bureau (IAB) gathered executives from Google, CatalystDesk at Condé Nast, and Varick Media Management to hash out these issues with moderator […]
One of the first items nixed from Adobe Campaign management – once known as Neolane, the French cross-channel marketing automation platform Adobe bought for $600 million this summer and rolled into the sixth leg of the Marketing Cloud – was a standard pricing model. Beginning Jan. 20, Adobe Campaign will be licensed to user-companies through […]
After years of handling programmatic with a light touch, Microsoft is making up for lost time. It has recently rolled out global programmatic direct options, agreements with other portals on automated ad serving standards, and last week, the addition of Window 8.1 apps and Outlook.com email-based placements. Esco Strong, director Microsoft’s of Display Marketplace, said […]
Bank of America’s card-linked offers program, BankAmeriDeals, offers customers cash back when they purchase from any of 4,000 partnering retail merchants. Cash-back discount deals are surfaced to customers right in the Online Banking environment, based on their past purchase history. Powered by purchase data platform Cardlytics, Bank of America, to date, has issued about $17 […]
Publishers have increasingly embraced products that provide more insight into their inventory and help them manage their ad operations. Yesterday at a panel discussion moderated by Yieldex CRO Andrew Rutledge at ad:tech New York, executives from Fox News Digital, Viacom, Washington Post Digital and Turner Broadcasting discussed the tools they’re using to better leverage ad […]
If you made it to AppNexus’ New York Summit on Wednesday, you might have come away feeling that the programmatic frontier has been largely colonized — at least as pertains to traditional display — and the remaining work to be done is along the lines of tree clearing and swamp draining. VC investment has slowed […]
What could be coined Amazon’s original advertising product, the Amazon Associates affiliate marketing program, connects advertisers to more than a million products in its marketplace. As standard affiliate models go, publishers can run traditional text links or customized image links, widgets with Amazon functionality or banner promotions and ads in return for an advertising fee […]
There are plenty of reasons, mostly technological, why integrated desktop/smartphone/tablet campaigns are tough to pull off for brand advertisers. Throw in an exchange-based ad strategy and the complexity goes through the roof. Ryan Christensen, AppNexus’ VP of product, teamed up with Julienne Thompson, VP for programmatic business at mobile ad network (and AppNexus partner) Millennial […]
Google’s product listing ads (PLAs) have positioned it for a strong holiday season, possibly at the expense of Amazon. Based on data compiled in the third quarter, search and digital marketing agency RKG found that among 500 online retail clients, Google search spending increased 18% year over year. In Q3 alone, Google PLAs drove 35% […]
French retargeter Criteo has officially gone public, and would seem to be riding the same wave of algorithmic enthusiasm that buoyed Rocket Fuel’s IPO last month. Within an hour of beginning trading on NASDAQ at $31 per share, CRTO jumped 33% to $41. The price puts its market cap is $2.26 billion — about on […]
Updated: Criteo went public Wednesday morning at $31, and is now trading at $41. On Monday we noted that Criteo’s underwriters had increased the target price for its upcoming IPO to $27-$29, exactly the range where Rocket Fuel debuted last month. Now comes word that the price has gone up again, this time to $31 […]
Some businesses see opportunity in flipping the assumption that Internet users are passive recipients of targeted advertising. The idea that they should be able to control their data and decide which companies to share it with has given rise to “data lockers” — online accounts where people store their personal information and ideally provide more […]
The second big “ad-tech IPO” in as many months is upon us. French retargeting firm Criteo is now expected to price its public offering tonight, a couple of days earlier than previously planned. And the deal’s underwriters have bumped the target price from $23-$26 to $27-$29, suggesting strong demand in the wake of senior management’s […]
Most Facebook observers would be hard-pressed to find “negatives” in the evolution of the company’s ad products over the past year. Performance continues to improve, as detailed in a new report from Adobe. Mobile monetization is proceeding apace. And it has executed on programmatic selling, through its Facebook Exchange, Custom Audiences database match program and Partner […]
Method of delivery is apparently the new black in retail marketers’ holiday ’13 arsenal. And, it’s on the minds of the commerce masses. This week, after stumbling back from a Q3 earnings call that painted a somewhat stormy picture of its holiday ecommerce expectations (“deceleration” was the word used), eBay made a move to acquire […]
Location-based startups that allow advertisers to personalize their offers and provide other customized services are quickly becoming a highly lucrative space. Google recently bought Waze, the geography-based navigation application, for approximately $1 billion and Foursquare is exploring an IPO. Panelists Matt Turck, managing director of First Mark Capital, and Ben Siscovick, a former partner of […]
Amazon fielded two inquiries from analysts about advertising services on today’s Q3 earnings call, but CFO Tom Szkutak wasn’t biting. Brian Pitz, managing director at Jefferies & Co., asked Szkutak about domestic ecommerce trends, as well as the growth of Amazon Web Services and Advertising Services. (The company reports the groups together in an “other” […]
Google and Publicis Groupe’s MediaVest have signed an upfront agreement, with the media agency committing to spend a “significant amount” of ad dollars on YouTube and Google’s other display and mobile properties, including its ad networks. The deal is “open-ended” and simply involves the promise of spending a set amount in advance, perhaps up to […]
Amazon is making a splash at Cannes by touting recent Fire TV interface upgrades designed to help viewers find relevant content more easily, including when they are watching the 2026 FIFA World Cup.
For the first time, Omnicom can directly compare ad frequency and performance across multiple major streamers, which typically prefer to keep data locked inside their walled gardens.
The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story isn’t the product itself. It’s what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs.
The broadcast and streaming worlds are being pulled together by a wave of major M&A, from Fox’s $22 billion acquisition of Roku to Paramount’s merger with Warner Bros. Discovery. TV Land, naturally, is watching closely.
Ask Ad Manger offers instant troubleshooting help when a campaign isn’t delivering as expected, ideally by diagnosing the problem and suggesting how to fix it.
Goodway Group has reduced the number of SSPs it works with from about 20 at the end of 2024 to just single digits today.
