Mobile is big and video is big – and putting the two together presents a gargantuan advertising opportunity that Verizon will be primed to capture if it closes on AOL. “Verizon has been trying to figure out how to grab a bigger share of the ad tech pie, so the move makes sense strategically on […]
As the media and tech worlds absorb news of Verizon’s planned acquisition of AOL, the largest unanswered question revolves around the fate of The Huffington Post Media Group, a unit that includes the eponymous publication as well as TechCrunch, Engadget and others. While Re/code’s Kara Swisher reported “advanced discussions” for AOL to sell its flagship media […]
On Tuesday, Gigya, a company that develops customer identity management solutions for Fortune 500 brands, rolled out IDX Marketplace, a platform anchored by 50-plus marketing and ad-tech partner integrations. Gigya claims users can activate audiences across a variety of partner tools, including data-management platforms like Krux, Adobe AudienceManager and Lotame; marketing clouds like Oracle and […]
Nestlé found its sweet spot through a recently executed branding campaign for its Nescafé Dolce Gusto brand. For its first-ever wholly programmatic ad campaign, the European java vendor tapped UK-based online marketing firm Jellyfish to drive sales of its coffee machines. The goal was to maximize the efficiency of its display advertising, without compromising on […]
Kelly Liyakasa contributed. Verizon will acquire digital media and ad tech platform company AOL in a cash transaction valued at $4.4 billion. The deal vaults the telecommunications company into the media and ad tech sectors and gives it a “three screen” relationship with consumers across desktop, mobile, and television. “It’s really one of the moments in time where […]
The Trustworthy Accountability Group (TAG), a group created by the IAB, ANA and 4As late last year, have announced the creation of a Fraud Threat List through which members will share URLs they consider fraudulent to create a master blacklist. “We are developing a registration program to create a safe zone for the digital advertising […]
Plenti, the new American Express-operated loyalty coalition, seeks to streamline the rewards program. The premise is that consumers can gather loyalty points for up to two years from a variety of partner brands, including ExxonMobil, Hulu, Macy’s, Rite Aid, Direct Energy, Nationwide, AT&T and Amex, and can redeem those points across participating Plenti merchants. “The […]
Just over half (54%) of all video ads across the web are viewable compared to YouTube’s 91% average viewability rate, according to a Google report released Friday. It’s not surprising Google is releasing video viewability figures, given its investment in TrueView formats for brand advertisers, which are sold on a cost-per-view basis. Google claims it […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, VP of business development at Index Exchange. In order to effectively leverage viewability in a programmatic marketplace, buyers and sellers need to start thinking of it as a currency and not as […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
IBM has big digital marketing dreams. Last spring, those dreams warranted a $100 million commitment to future marketing investments. Wednesday saw the latest development, when IBM hooked its own marketing solutions into various Facebook ad products including the CRM matching program Custom Audiences to enable things like lookalike modeling. IBM also is expanding its Digital […]
An attention economy solves for viewability. That’s the thinking at real-time analytics firm Chartbeat, which announced $15.5 million in Series C cash on Wednesday, bringing the company’s total funding to $31 million. The bulk of the round, led by Harmony Partners, with participation from DFJ, Index Ventures and Digital Garage, will go toward building products […]
Criteo, the French online display retargeter turned performance marketing company, saw its Q1 revenue increase 68% YoY to €105 million ex-TAC, driven by the growth of its cross-screen tools and client retention “consistently north of 90%.” It added 640 new clients in Q1, giving it a total of 7,800. Additionally, market conditions have been favorable for Criteo. CEO Jean-Baptiste “JB” […]
A programmatic API for cable television? Cablevision, a telecom and cable systems company reaching 2.5 million households in the New York tristate region, claims it has developed one. It launched Total Audience Application (TAPP) last Thursday, an audience-planning tool that allows marketers to apply first- and third-party data to optimize addressable or linear TV campaigns. […]
LinkedIn’s display business deteriorated during Q1 2015 and will continue to tumble, the company said during its quarterly earnings call on Thursday. While LinkedIn reported Q1 revenues of $638 million, up 35% YoY, its disappointing Q2 and full-year guidance ($670-$675 million and $2.9 billion respectively) sent shares plummeting more than 25%. During the call, CFO […]
Compared to other digital audio content, podcast advertising has unique measurement challenges. But the medium is growing quickly. Edison Research claims nearly 46 million Americans, or 15-17% of the US population, listen to a podcast every month. It’s roughly double the size of podcast listeners in 2008. AdsWizz, which provides radio listening metrics for broadcasters and […]
Advertisers only want to pay for viewable impressions. But publishers feel they should have the right to charge more for that type of inventory, said Jeff Bander, president and CRO of biometric online eye-tracking firm Sticky. Sticky announced a $5 million Series A round on Wednesday led by London-based VC firm Dawn Capital, with participation […]
Adobe is shoring up its support for display ads with the acquisition of dynamic creative optimization (DCO) tech from Collective, called Ensemble. The small technology pick-up, announced at the firm’s European summit in London on Wednesday, will give Adobe’s advertiser clients self-serve tools to build, customize and deploy ads through Adobe Media Optimizer in real […]
DoubleClick Bid Manager (DBM) clients can soon use the buying platform to purchase Twitter Promoted Tweets across the mobile web, in-app and desktop. Read Google’s blog post. The capability isn’t available yet, but Twitter CEO Dick Costolo anticipated a May release during the company’s earnings call. Google first needs to do some technical jiggering to […]
Twitter is taking cross-device retargeting under its wing with the acquisition of digital ad platform TellApart. “Direct response advertising has been a major growth engine for our ads business over the last several quarters. … TellApart will accelerate that trajectory further,” said Kevin Weill, Twitter’s SVP of product, in a blog post Tuesday. According to […]
When the IAB set out to craft a set of standards for digital audio advertising seven months ago, it wanted to address the challenge of consumers shifting to mobile and to organize the fragmented digital audio landscape. The effort resulted in the Digital Audio Ad Serving Template (DAAST), and many in the industry welcomed the […]
On Wednesday, Adweek’s Garrett Sloane reported that Google is finally, officially (no, really) closing the last big gap in its ad tech stack. That is to say, it’s coming to market with a data-management platform (DMP). Called DoubleClick Audience Center (DAC), the product will allow advertisers to create audience segments using their first-party data along […]
The $45 billion Comcast-Time Warner Cable (TWC) deal is officially kaput. If the merger had materialized, it would have created an unsurpassable media and cable conglomerate with massive audience reach. From day one, regulators were wary about one company controlling too much broadband access, resulting in Comcast terminating the deal Friday. “Today, we move on,” […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research. Last week, during an on-stage conversation at AdExchanger’s Programmatic I/O event in San Francisco, Omnicom Digital (OMD) chief Jonathan Nelson described the agency’s evolving approach to technology, data, partnerships, […]
For the first time, Amazon extracted its lucrative Amazon Web Services (AWS) business from its “Other” category, which traditionally included co-branded credit cards and advertising services. When coupled with AWS, the category came in at about $1 billion each quarter. As it turns out, Amazon’s North American ads business brought in $187 million in Q1, a 22% […]
Though less known than some of the other big marketing cloud companies, NetSuite took one more step to ramp up its commerce marketing platform by dropping $200 million on marketing automation platform Bronto, the company revealed Thursday. The Bronto acquisition is the latest instance of marketing automation consolidation. It follows IBM’s roughly $300 million purchase of Silverpop last […]
Advertisers are no longer interested in hitting demo targets alone and, leading into upfronts, media companies are baking behavioral and audience-based guarantees into their sales pitches. Buy- and sell-side parties want to link TV programs with purchase propensity to determine whether a media exposure helped loosen purse strings. “We’re seeing more demand to bring together business […]
Boston-based in-store beacon company Swirl revealed its $18 million Series C round on Thursday. Led by Twitter Ventures, Hearst Ventures and SoftBank Capital, with participation from Longworth Venture Partners, this latest capital injection brings Swirl’s total funding to $32 million. It’s evidence that beacon technology is reaching maturity, said Hilmi Ozguc, CEO and founder of […]
Pangia Games doesn’t have money to waste. What app developer does? Monetization and user acquisition are tricky for anyone – although it certainly helps to have extra cash to throw at the problem. But the smaller devs out there, like Pangia, need to get creative. “We’re a team of two,” said Nick Barbato, managing partner at […]
When it comes to shopping ads, it’s not all about Google anymore. While Q1 US spend for Google Shopping Ads (formerly Product Listing Ads) was up 37% year over year, Bing/Yahoo is starting to encroach on Google, at least in the United States, where spend increased 72% last quarter, according to the Adobe Digital Index […]
It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now, the two have finally reached a settlement.
Amazon has packaged a handful of upgrades to its ads measurement solutions, obviously catered to TV and streaming media advertisers.
AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas share their takeaways from three days chatting about agentic AI at POSSIBLE.
Generative AI search has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included.
Domenic Venuto, indie agency Horizon Media’s chief product and data officer, sat down with AdExchanger during POSSIBLE at the Fontainebleau in Miami to unpack the role of AI in today’s media and advertising landscape.
Google announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product ads. The company also touted “hundreds of thousands” of advertisers using AI Max.
