Special guest and prolific ad tech investor Eric Franchi of Aperiam Ventures discusses his firm’s recent bet on attention metrics startup Adelaide. Plus: What’s up with Meta’s new third-party attribution partnerships?
In just two years, Triple Whale became a popular tool for Shopify merchants and social-based ecommerce sellers. But it did so by getting its data visualization and analytics service into people’s hands at ridiculously low rates.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Setting The Scene What would anonymous media and entertainment execs say about their fellow media companies? To find out, Bloomberg newsletter author Lucas Shaw pinged 50 media executives with questions about the choices they would make – as both studio execs and fans of […]
Call it the rise of TikTokalytics. A group of young attribution and analytics startups, the newest wielding particular talent on TikTok, have inherited the Earth from multi-touch attribution (MTA) companies.
We evaluate the new crop of attribution and analytics companies rising from the ashes of multitouch attribution. Plus, is Marriott’s entrance into the ads business a sign that we’ve reached peak media network – or is it just the beginning?
