• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»MTA

VideoAmp Takes Over Conversion Logic, Last Of The Indie MTA Vendors

VideoAmp has acquired Conversion Logic, the multitouch attribution provider, the company said Tuesday. Conversion Logic’s chief client officer, JP Pereira, will also join VideoAmp as SVP of marketing science. Terms of the deal were not disclosed. And Pereira is one of only “a few key individuals” from Conversion Logic who will go to the video... Continue reading »

by James Hercher // March 17th, 2020 //
»
Google’s DoubleClick Ad ID Change Presents Both Challenge And Opportunity For Attribution Vendors

Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw a wrench into multitouch attribution, because it will block marketers’ ability to compare Google campaigns with other ad platforms. Whether this policy change is an existential threat to independent attribution or not, the loss of... Continue reading »

by James Hercher // May 14th, 2018 //
»
Last-Click Attribution Seems Unkillable

Alain Portmann and Oscar Garza will speak about last click attribution at Programmatic IO on April 5 in San Francisco. Last-click attribution may never die. Although digital multitouch attribution (MTA) pioneers like Visual IQ, Google’s Adometry and AOL’s Convertro hit the market more than a decade ago, last-click remains the prevailing measurement model. Big brands and network agencies still tend... Continue reading »

by James Hercher // February 27th, 2017 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The Trade Desk Seeks PRAM’s Blessing On Unified ID 2.0
  • The Two Approaches To Identity, And What They Mean For Pubs
  • Verizon Media Wins Microsoft Display SSP Business From AppNexus
  • Purple Mattress: ‘Views Don’t Mean Much If People Don’t Take Action’
  • Industry Preview: LiveRamp CEO Scott Howe On The Great Identity Shakeup Of 2021
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved