PubMatic Weighs In On The Debate Around Curation Fees
PubMatic CEO Rajeev Goel dishes on sell-side curation, data fees, how the business model differs from buy-side curation and how publishers can control pricing for curated deals.
PubMatic CEO Rajeev Goel dishes on sell-side curation, data fees, how the business model differs from buy-side curation and how publishers can control pricing for curated deals.
If we’re to leave behind the third-party cookie era, the rest of the ecosystem must reassert the role it plays in setting the agenda.
For publishers, digital advertising is a lot like playing craps, says Aditude’s Justin Wohl. It’s all about tuning out the noise while placing safe bets that work for your monetization strategy.
The industry’s sharpest minds claim we are entering the Outcomes Era of digital advertising. But we have been in the Outcomes Era for over a decade. It is high time to embrace the Quality Era, instead.
Every week, we publish an original comic creation inspired by trends in the online advertising industry. These are the stories – and the highly specific double entendres – behind AdExchanger’s top 10 comics of 2024.
2024’s most popular guest columns offer a snapshot of an industry in flux – and one that’s grown cynical due to repeated promises of unrealized change.
But cookies aside – and don’t forget to leave a few real ones out for Santa – there were lots of other big privacy developments in 2024. Here are some of the highlights.
The in-game advertising market’s stagnation is both unsurprising and frustrating. The onus is on the gaming industry to make gaming an essential channel for advertisers, rather than a nice-to-have.
Where and how brands choose to advertise is perceived as a reflection of the brand itself. That means we’ve entered the era of responsible advertising.
Curation is a reaction to programmatic’s worsening queries-per-second problem, says Permutive’s Joe Root. DSPs are biased toward impressions that have an identifier attached, so SSPs are using curated deal IDs as a stand-in for third-party cookies.