Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined companies – says things are going well at the six-month mark.
Pluto’s on-demand streaming is rife with ad repetition and poorly timed ad breaks, whereas the FAST ad experience felt much cleaner – and much less annoying.
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Greg Morrow, general manager, streaming media group at Bitcentral. We all know about the value of CTV. But there is rarely any conversation about the spread of audiences and how to reach them. CTV tends […]
Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched into content marketers considered “brand safe.” With the advent of CTV, buyers put context on the back-burner in favor of more granular, first-party audience targeting. Now, the pendulum is swinging back again. Why? Two words: signal loss.
Open auctions appear to democratize and simplify CTV ad buying because they let marketers define parameters for viewers or inventory, enabling them to place ads quickly and cheaply across the ad-supported streaming services. But there’s a better way – open auctions are risky, and the emphasis is placed on price and meeting broad criteria, writes Ruby Resendez, director of digital solutions at Stirista.
One of the most popular technical solutions to streamline campaign flights on connected TV is server-side ad insertion (SSAI). SSAI is technology that stitches together ads within a video stream before the stream loads on a user’s device. Most of the demand is coming from the explosive growth of CTV, but it can be used in any connected or over-the-top (OTT) video environments, including social.
Ask five people about the potential of connected TV (CTV) and you’re likely to get 10 different answers. That’s because CTV is massively misunderstood, even though it’s one of the fastest-growing channels in digital advertising, writes Michael Tuminello, VP of strategy at Mediaocean.
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Paul Gubbins, VP, CTV Strategy, Publica. While definitions of what actually constitutes a connected TV (CTV) impression are still being widely debated, brand safety companies discover new cases of fraud in streaming on a regular […]
The Media Rating Council (MRC) may have stripped Nielsen of its National and Local TV accreditation last week, but it also made another significant announcement: It is now defining over-the-top as connected TV. The MRC issued final measurement guidelines on August 30 for CTV. The guidelines, first established with the IAB in 2018 in order […]
Ad measurement and verification company Method Media Intelligence uncovered a connected TV fraud scheme that it says rakes in $10 million a month in ad revenue. The scheme, dubbed “RapidFire,” feeds counterfeit bid requests into ad exchanges running open auctions for CTV inventory. Like many multimillion video fraud scams, RapidFire targets server-side ad insertion (SSAI) […]
Ad fraud in connected TV saw a 12% drop this year to .4%, a sign that ad buyers have been proactive following a number of high-profile schemes over the past several years that bilked them out of millions. A new report by ad verification provider DoubleVerify looked at post-bid data and more than a trillion […]
Following this month’s conviction of Aleksandr Zhukov – the ringleader of an ad fraud scam called Methbot that bilked digital advertisers out of more than $7 million five years ago – industry leaders said that such scams are becoming more frequent in connected TV (CTV) and are often tied to larger cybercrime operations. Leaders from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bite Of The Apple Another day, another platform, another investigation. This time, Apple is under scrutiny by the Competition and Markets Authority (CMA), the UK’s antitrust regulator, over whether Apple “imposes unfair or anticompetitive conditions on app developers.” According to The Wall Street Journal, […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. With CTV ad spending in the United States expected to increase from $8.1 billion in 2020 to $11.4 billion this year, scammers are following the money. In the midst of an OTT boom that has created more opportunities for fraudsters, ad fraud detection […]
Independent global ad server Flashtalking said on Tuesday that it has acquired Israeli-based ad fraud detection specialist Protected Media as it makes a bigger push into the OTT space. Terms of the deal were not disclosed, but the acquisition was made with a mix of cash and stock. The deal allows Flashtalking to offer verification, […]
Ad verification company DoubleVerify has uncovered a massive CTV ad fraud scheme that was on track to bilk advertisers and publishers out of $30 million to $50 million in ad spend. The scam, dubbed “ParrotTerra,” used server-side ad insertion to generate fake CTV inventory across a large number of apps, IPs and devices, spoofing 3.7 […]
Enterprise tech giant Oracle said it shut down the largest ad fraud scam in the connected TV space that bilked advertisers and publishers out of $14.5 million in ad spending. Oracle Moat – the company’s business that provides measurement and ad verification solutions across digital and TV – said the fraudsters exploited flaws in CTV […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brian Pozesky, strategy, video and retail at Flashtalking. In recent years, server-side ad insertion (SSAI) has seen a tremendous surge in adoption as a means of stitching video ads into content. The seamless ad […]
DoubleVerify introduced a certification program on Tuesday to detect CTV fraud and invalid traffic. The exploding prices of streaming impressions have been a beacon for fraud, said Roy Rosenfeld, SVP of product management and head of DoubleVerify’s Fraud Lab. “And there’s an opportunity for fraudsters because CTV as a medium and how ads are delivered […]
RTL Group is paying up to $33 million for Yospace, a UK-based server-side ad insertion company. The company will operate independently, but work closely with SpotX, which provides video ad serving and advertising demand to video publishers. “This acquisition will go a long way toward solving issues with programmatic and OTT,” said SpotX CEO Mike […]
The Media Rating Council is officially down with OTT. On Friday, the group released an updated version of its Digital Video Ad Impression Measurement Guidelines, which advises on server-side ad insertion (SSAI) and OTT platforms for the first time. Video vendors struggle to measure ad impressions across OTT since the landscape is vast and convoluted. […]
