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PubMatic Activate

Online Advertising

The Trade Desk Says It Isn’t Competing With SSPs – It’s Taking On Inefficiency

BY Anthony Vargas// May 11th, 2023

CEO Jeff Green pushed back against the idea that DSPs are increasingly competing with SSPs and vice versa, saying it was a fabrication of the trade press.
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- Blake Grayson
- CTV
- Disney
- featured
- GroupM Premium Marketplace
- jeff green
- Laura Schenkein
- Magnite ClearLine
- NBCU
- OpenPath
- Paramount
- PubMatic Activate
- the trade desk
- TTD Koa
- TTD Kokai
- UID2
supply path optimization

PubMatic Cuts DSPs Out Of Direct CTV And Online Video Ad Buys

BY Anthony Vargas// May 8th, 2023

PubMatic’s end-to-end platform, Activate, lets advertisers buy CTV and online video inventory via direct deals, bypassing DSPs.
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