Video ad spend will continue to explode, increasing 29% per year and reaching $23.3 billion by 2017, according to the latest update to ZenithOptimedia’s global ad expenditure forecast. While 29% is a decline from the 34% growth rate Zenith recorded for online video in 2014, the format is the fastest-growing digital ad category, partially due […]
While audience measurement giants Nielsen and comScore have scrambled to meet online ad industry demands around TV’s gross ratings points, WPP Group’s Kantar Media has concentrated more narrowly on “return path data” – metrics derived from pay TV boxes. While talk of addressable TV (aka advanced or “targeted TV”) has floated around for over a […]
As competition for brand campaign dollars heats up in the video space, Adap.tv has introduced its version of the “viewable impression” for streaming media with the introduction of its Certified Viewability feature, which promises to verify whether a video placement has been seen in real-time and blocks impressions that do not appear to the user. […]
Online video ad platform TubeMogul is expanding into Canada, as spending on streams continues its years-long double-digit gains. Still, the space is still held back by a lack of standard measurements. The online video ad dollars being funneled through real-time bidding platforms remains a relative drop in the overall $30 billion dollar U.S. digital ad […]
More than any other streaming video joint venture, Hulu has never had to work too hard to resemble the TV experience – thanks to its backers, NBC Universal, News Corp., ABC, it is the primary spot for primetime viewing on the web. But as YouTube continues to build its own more “professional” channel spaces and […]
Online video ad marketplace, Adap.tv, announced on Wednesday that its marketplace was now real-time bidding-enabled. DSP partner [x+1], Publicis’ VivaKi and CineSport LLC each discussed its importance in the release here. The potential for marketers to track cookies across multiple supply sources as well as multiple channels presumably makes online advertising even more efficient than […]
Former AOL Vice President Matt Prohaska was recently hired as CEO of North America by Smartclip, an online video ad network. Read the release. AdExchanger.com: How would you characterize Smartclip’s online video advertising network business model? Is it like a site rep firm? MP: It certainly is. Old-timers like me and many of our publisher […]
Zvika Netter is CEO of Innovid, an online video technology platform. AdExchanger.com: How has the company pivoted its strategy since its inception? What have been some of the external factors at work? A year ago, we entered the market with an interactive video platform capable of turning any video into an engaging interactive experience. Towards […]
Amir Ashkenazi is CEO of adap.tv, an online video advertising marketplace. AdExchanger.com: Let’s start with a bit of background. Has adap.tv always been a video ad exchange or marketplace? You’ve been around for a while, correct? AA: Yes. We developed Adap.tv OneSource, ad serving and management platform, that is being used currently by hundreds […]
