PODCAST: The Big Story
Bot Or Not?
Inside the Nubai Ventures lawsuit against Outbrain over alleged bot traffic. Plus: The broadcaster-backed Joint Industry Committee and the Media Rating Council clarify their complementary roles.
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MRC
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Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing
In today’s newsletter: Criteo gets MRC accredited for display impressions and click metrics; Google Analytics and Google Ads now use the same definition for “conversions”; and how marketing mutated the beverage aisle.
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The JIC And The MRC Clarify Their Purpose And How They’re Different
The MRC and the broadcaster-backed joint industry committee released a joint statement to clarify the difference between them, which has been a charged topic ever since the JIC formed last year.
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Will The Pretender PMaxes Play Out?; Google Fined For Nonconsensual Web Scrapes
In today’s newsletter: Performance Max has many imitators, but Google’s still ahead of the pack; France’s competition authority fines Google for using news content to train its Bard AI model without their knowledge of consent; and Apollo Global Management offers to acquire Paramount Global for $11 billion.
Tagged in:- Advantage+ Shopping
- Amazon Performance+
- Apollo Global Management
- apple
- CBS
- Channel Factory
- Commerce Max
- comscore
- criteo
- DeepMind
- Digital Markets Act
- Glassdoor
- Google Bard
- Inflection
- Karén Simonyan
- Kartik Mehta
- Margrethe Vestager
- Meta
- microsoft
- Microsoft Advertising
- Microsoft AI
- MRC
- Mustafa Suleyman
- National Amusements
- new york times
- Nickelodeon
- nielsen
- OpenAI
- Paramount
- Paramount Global
- Performance Max
- Perplexity
- Skydance Media
- Smart Performance Campaigns
- TikTok
- Warner Bros Discovery
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Comscore Touts MRC Accreditation That Could Outshine Nielsen’s
Comscore announced that it secured Media Rating Council accreditation for both national and local TV ratings – just in time for this year’s upfront negotiations.
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OPINION: Data-Driven ThinkingSix Critical Business Challenges The Privacy Sandbox Must Address
As bold and ambitious as Privacy Sandbox is, it’s rolling out with a lot of confusion and ambiguity. And there’s plenty about the new paradigm that we don’t currently understand.
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MFA Mania Is Already Cooling; Why The Big Get Bigger (And Bigger)
In today’s newsletter: Buyers are relatively blasé about made-for-advertising sites; Meta is riding high, having fully adapted to ATT, while Google’s search dominance is under threat; and Publicis Groupe reports strong growth.
Tagged in:- amazon
- apple
- AT&T
- Ben Thompson
- Brian Bell
- ChatGPT
- digitas
- Disney
- Epic Games
- Eric Seufert
- FCC
- fortnite
- Gemini
- google search
- IAB
- Kartal Goksel
- LoopMe
- made-for-advertising
- Meta
- MFA
- MRC
- Privacy Sandbox
- Rob Cukierman
- Seedtag
- Snap
- stratechery
- subscription chatbots
- super bowl
- the trade desk
- third-party cookie deprecation
- TikTok
- youtube
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2024 Promises More Premium Inventory – And Bigger Budgets – For In-Game Ads
Given the deprecation of third-party cookies and the reemergence of contextual targeting, 2024 could be a big year for in-game ads – so long as game publishers position themselves as a source of premium inventory.
Tagged in:- Activision Blizzard
- Anzu
- attention metrics
- Call of Duty
- contextual targeting
- Data Clean Rooms
- featured
- Frameplay
- ftc
- IAB
- in-game advertising
- Itamar Benedy
- Jonathon Troughton
- media quality measurement
- microsoft
- mobile gaming
- MRC
- Overwolf
- PlayStation
- Roblox
- Shahar Sorek
- Sony
- the trade desk
- third-party cookies
- Xandr
- Xbox
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The 2023 TV Measurement Shakeout
2023 was an eventful year in the land of TV ad measurement, from buy-side demand for performance-oriented CTV campaigns to the dramatic competition between alternative TV measurement providers.
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How The Top Alternative TV Currencies Rank, According To Buyers
AdExchanger asked a handful of agencies and advertisers to (anonymously) name which they consider to be the top TV currency contenders going into 2024.