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The process of setting up curated private marketplaces for bespoke audiences and vetting what inventory gets included can be incredibly time-consuming for agency teams.

Sonos’s woes ding The Trade Desk; WPP’s AI investments may not keep Coke from switching to Publicis; and feminized Swedish tobacco products find an audience in the US manosphere.

WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality.

Mohegan and LiveRamp partner on a “casino media network;” Criteo hires its new CEO from the agency side; and Publicis Groupe consolidates

Dealmaking and AI (and blackjack) are top of mind for those heading to CES. Plus, don’t expect brands to reengage with hard news in 2025.

If “Austin Powers” supervillain Dr. Evil wanted to hold the world ransom for $100 billion, the global advertising industry might actually be able to afford it – at least, according to GroupM’s end-of-year forecast.

Current ad pricing often doesn’t correlate to a site’s attention score, which means there’s an arbitrage opportunity for buyers and resellers.

For two days, retail media luminaries gathered to discuss how best to expand the category’s effectiveness (and budgets) for brands and advertisers – without, of course, overlooking how the end goal consumer will react.

Adelaide used this latest cash injection to boost its valuation to $60 million ahead of an all-stock acquisition of Rita, an Amsterdam-based data marketplace with a focus on the EU.

In today’s newsletter: Netflix drops its ad prices to slightly less outrageous levels; X sues GARM, alleging it led an ad boycott for ideological reasons, not brand safety concerns; and how TV manufacturers have laid the groundwork to take ad dollars from streamers and cable.