google search

AirOps’ new Page360 platform helps brands update their content to better perform across traditional search, AI search and online forums.

Amazon touts its Marketing Cloud, but buyers have concerns; OpenAI’s ad biz may face challenges; and in-chat shopping isn’t all it’s cracked up to be.

Omnicom unveils the latest version of its ID and analytics tool; there’s a new Google Search update in town; and Omnicom Media addresses CTV ad frequency.

Wouldn’t it be great to enact standards rather than talk about them?; Amazon wants to go fully automated; and revenue doesn’t seem to drop like search traffic does.

Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is still solid.

The fate of the open web will be decided on who controls the data that drives monetization and the AI that determines distribution. Google controls both, and proposed remedies to its ad tech monopoly do not address this imbalance.

The layoffs reflect a strategic decision on People Inc.’s part to free up money to invest in growth areas, according to CEO Neil Vogel’s memo to employees.

ChatGPT and others continued the fragmentation of the search journey, which today hops between platforms and intents. The funnel no longer exists. Here’s how to pivot your brand’s SEO/GEO strategy.

Google is running a search monopoly, but the remedies are light. How will this decision affect advertisers and competitors? Plus, Google Ad Manager is acting like a standalone SSP, a move that appears connected to the looming remedies phase of Google’s second antitrust case.

Creative agencies are trying to adapt to AI’s sudden invasion of their turf; it’s a sunny day for TikTok travel influencers; and publishers have more than just Google’s AI overviews to worry about.

Netflix cracks Nielsen’s top 3 channels, but YouTube is still tops; CTV is maturing as a marketing channel, but it comes with zits; and Google rolls out another core update for search.

What’s behind the drop in CTV CPMS; the UK CMA sets its antitrust sights on Google Search; and gen AI job cuts decimate another marketing department.

Mark Read is exiting WPP at the end of the year; the CEO of DeepMind is important, we swear; Google’s major SEO swings have changed the game.

DDM reported 1% Q1 revenue growth, citing traffic downturns Google’s AI search results and soft advertising demand due to tariff-induced uncertainty.

Happy first IPO-aversary, Reddit. (And happy 20th birthday.) The market got you a present. Reddit’s stock soared nearly 18% in after-hours trading on Thursday thanks to a revenue beat in the first quarter.

When platforms choose to label any significant portion of an ad buy as “other,” it’s a deliberate decision to withhold information for the seller’s benefit and the buyer’s detriment.

Monday was a busy day for antitrust attorneys in Washington, DC: It marked Day One of the the remedies phase of the Google search trial and the start of the second week of FTC v. Meta.

Do Google AI Overviews really bring exposure to more websites?; Meta considered an all-ad Instagram feed; and agencies are cautiously optimistic even as tariff concerns threaten upfronts season.

The Google PMax whisperer releases his latest annual report; publishers brace for more disruptions from Google search updates; and stolen content is the least of Wikipedia’s gen AI concerns.

When The Trade Desk, the ad tech darling of Wall Street, missed its earnings forecast for the first time, ad tech insiders paid attention. Plus: Reddit, fueled by Google Search, sputters after an algorithmic adjustment.

Reddit’s ambitions to build its own AI-powered on-platform search business suggest even Google’s allies need to find ways to protect themselves from its influence – sometimes by copying its playbook.

TVs are officially the most popular device for watching YouTube; Google’s lead generation comes under fire; Temu tests a “half custody” distribution model to counter import tariffs.

Google’s AI search drops click-through rates for organic search results to 0.4%; Trump’s China tariffs put the squeeze on Temu; and how other brands could pull back ad spend due to tariffs.

Helen Havlak, publisher at The Verge, chats with AdExchanger at CES about how publishers should pivot in response to the dropoff in traffic from Google search.

Sports betting comes under fire over dubious ad claims and problematic targeting; Forbes says Google’s SEO crackdown on affiliate marketing caused it to cut freelancers; and SCOTUS takes on the TikTok case.

Black Friday ecommerce continues to surge, mainly on mobile; social platforms pull optimization features for health and beauty brands; and Google’s antitrust lawyers subpoena info about rival AI search startups.

Google holds court with bloggers bumped from its search algorithm; a backlash is brewing as the online recommendation engine goes into overdrive; and X pushes conservative politics to accounts with nonpartisan interests.

Google Search dings big-name pubs’ affiliate-link-laden articles; Google’s new audience prospecting guesses user intent from less obvious keywords; and TikTok Shop’s success could finally make social commerce a thing in the US.

Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by Google Search.

With a landmark ruling potentially forcing Google to change its business practices, who is actually likely to steal some of its search market share? And what should marketers do about it?