Google’s penalties were pretty lenient; brand crossovers may have gone too far; and why so many ad tech leaders are founding startups.
Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open internet via its SSP and ad server business.
If the DOJ wins its ad tech antitrust case against Google, it shouldn’t force a breakup, says Arete Research’s Richard Kramer, who proposes this novel solution instead: Google should spin out its network business into a public interest corporation with no hidden fees.
But beyond making his parents proud, participating as a witness in a historical antitrust trial was gratifying for another reason, says Kevel CEO James Avery. “I never thought I’d have a chance to really say my piece like this.”
Here’s an idea: Forget years of appeals. Google should spin out its entire network unit as a public benefit “B Corp” with capped margins. writes Arete Research’s Richard Kramer.
Just three weeks after it began, the Google ad tech antitrust trial in Virginia is over. The court will now take a nearly two-month break before reconvening for closing arguments right before Thanksgiving.
Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as Ari Paparo. He knows most of the people on the stand.
A lot has already been said and cited during the Google ad tech antitrust trial, with more to come. Here are a few of the most notable quotables from the first two weeks.
The EU is preparing charges against Alphabet for breaching the Digital Markets Act. Plus: Meta’s ad platform has been quite buggy lately.
If Adam Heimlich could travel back in time to alter the future of online advertising, he would go to Google’s acquisition of DoubleClick in 2007, but not necessarily to stop it.
Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it “You’ve Been Ad Served?”)
On Thursday, the US district court in Alexandria, Virginia boarded a time machine back to April 18, 2019 – the day of a tense meeting between Google and publishers.
Day three of the Google ad tech-focused antitrust trial in Virginia was like a guided tour of arcane auction mechanics.
Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.
It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Virginia on Monday.
The ad tech antitrust trial against Google begins today in Alexandria, Virginia. Who’s on the stand and what will Google argue?
The discovery process in the lead-up to Google’s ad tech antitrust trial has unearthed nuggets of information that aren’t directly related to the case, yet are no less fascinating.
More than one antitrust regulator is circling around Google. On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices.
What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
In today’s newsletter: Amazon stands out among Upfronts CTV rookies; Google reveals how much revenue its ad tech divisions make; and women hold more marketing leadership positions than men, but churn is worse for women.
Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9.
Starting last week and into this week, hundreds of court-filed documents have been unsealed in the lead-up to the Google ad tech antitrust trial – and it’s a bonanza.
In today’s newsletter: Google paid $445 million in rebates in 2018; publishers across the ideological spectrum blame brand safety for hurting the media biz; and Mark Zuckerberg apologizes to Congressional Republicans for Meta’s content moderation.
We set the scene for Google’s upcoming antitrust trial in September, including details from the recently released witness list, a who’s who of the ad tech world.
The DOJ published the witness list for its upcoming antitrust trial against Google, and it reads like the online advertising industry’s answer to the Social Register.
Now that we’re nearly four weeks into what’s slated to be a 10-week trial, it’s worth digging into the question: What happens if Google loses?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search For A Replacement The Google antitrust trial allows for a great deal of cynical theater. Microsoft CEO Satya Nadella testifies with, of course, exactly what Microsoft wants from the trial. Sridhar Ramaswamy, former Google search product chief who started an ads-free search engine, […]
