gdpr

Google Topics is Google’s proposed replacement, which takes us back in time to broad, interest-based segmented targeting. This means brands are about to return to the “bad old days” of marketing, when many audiences all saw the same message. And this one-message-fits-most approach doesn’t fix what’s fundamentally broken in MADTech: the consumer experience, writes Tara DeZao, director of product marketing, MarTech and AdTech, at Pega.

A federal privacy law is perhaps the only way the digital media industry can stave off Big Tech companies, which are aggressively trying to define privacy on their own terms, writes Jason Bier, general counsel and chief privacy officer at Adstra.

Sephora is the first company to be fined under the California Consumer Privacy Act (CCPA) to the tune of $1.2 million. Cory Munchbach, president and COO of BlueConic, weighs in on what this first instance of CCPA enforcement means for other brands and the future of privacy.

When the GDPR was passed in 2016, it was a wake-up call for anyone that handled consumer data. Now, four years since its implementation, GDPR’s efficacy remains unclear, writes Jessica Jacobs, global director of partnerships and growth at Incubeta.

TFW when you brag about the size of your graph on stage at an industry event, then it’s used as evidence against you. Oracle was hit with a class-action lawsuit on Friday accusing the company of “a deliberate and purposeful surveillance of the general population via their digital and online existence.”

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Did The Oracle Get It Wrong? Is it time to call it on Oracle Advertising?  The group had painful layoffs this summer and has fallen behind rivals, Insider reports.  Oracle spent $4 billion to package BlueKai, Datalogix, Moat and more into what’s now […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Speak Softly, And Carry A Big Tech Big Tech is on the defensive in the US, where it’s become politically popular to take shots at Alphabet, Meta and Amazon. But events that have transpired over the past year abroad demonstrate how powerful those […]

Advertisers love a captive audience, and there are few audiences more captive than mass-transit riders. So it was perhaps inevitable that Intel-owned urban mobility app Moovit would launch an ad platform. Moovit’s advertising service is live for advertisers in Latin America, Italy and Israel, and the company plans to roll it out everywhere its app is used.

Google launched Google Analytics 4 (GA4) back in October 2020 to unify digital web and app analytics. Its push toward the new solution underscores the need for advertisers to implement a data strategy built on first-party data. But now the question is whether brands should prioritize the switch to GA4 before the sunsetting of Universal Analytics (UA) in July 2023 and what this transition means, writes Jessica Jacobs, global director of partnerships and growth at Incubeta.

The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how advertising ROI will be measured via Google’s services going forward. But publishers that spoke to AdExchanger about their migration plans aren’t feeling the same pressure as with, say, preparation for third-party cookie deprecation, Google’s other major upheaval scheduled for next year.