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Reddit generates “substantially” all of its revenue through advertising, and its S-1 filing reveals its strategy for licensing data and becoming “the leader in contextual advertising.”

Do people hate ads? No, according to Vegard Johnsen, eyeo’s chief product officer. What they don’t like, he says, is not being treated with respect.

The anonymous alphanumeric string made and lost fortunes in its short but eventful life. It was best-known for something it wasn’t actually designed to do: targeting ads.

Crisis is often fertile ground for change. And boy, the marketing world is in desperate need of change.

Welcome to Scandi-Land, where the cookieless future has been our online media reality for the last five years. Here are three lessons for media planners, buyers, sellers and platforms who are going to have a tough time navigating the thicket of change.

it’s hard to believe anyone in ad tech truly expects consumers to signal how they would like each corporate entity to track them across every property on the web.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is Free Social A ZIRP? Social media is free. Well, it’s supposed to be, anyway. That’s the point. All your friends join, it’s free fun, and rather than paying money you get served with ads.  But that could change. On Monday, Android Authority […]

Collecting consent is a far more nuanced process than just getting someone to opt in. It also matters how you ask for it.

In the context of TV advertising, clean rooms offer privacy-compliant software that enables advertisers and publishers to match user-level data without actually sharing any personal information or raw data with one another. 

The ad industry tends to get lost in its own weeds. (Endless consternation about the end of third-party cookies, anyone?) But the concept of privacy encompasses much more, from dealing with misinformation to promoting competition, says Jules Polonetsky, CEO of the Future of Privacy Forum.