A Meta Success; From Paradise To Ad Placements
The metaverse hype is over; Apple Maps forays into advertising; and streamers vie for HBO Max and the WBD studio archive.
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What The TV Industry’s Q3 Earnings Tell Us About This Year’s Biggest Ad Trends
Is it just me, or do third-quarter earnings always seem especially strange?
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Waah Waah Call The Ad-bulance; Meta’s Customer Disservice
The Trade Desk is going after Amazon; Facebook creators are going after Meta; and everybody’s going after Warner Bros. Discovery.
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Wire And Plastic Products Gets Back To Basics; MeTube TV
WPP aims to turn around faster; YouTube TV tips the carriage deal market; and Roblox takes its time on video ads.
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OPINION: On TV & VideoFrom Branding To Action: Best Practices For Using QR Codes In Performance CTV
Concrete findings on how effective QR codes are at driving ad interactions are now available, and some industry best practices are emerging.
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OPINION: On TV & VideoLive Sports Wins Direct Deals, But The CTV Scatter Market Is Perfect For Programmatic
Brands don’t feel secure enough to lock in huge CTV deals outside of live sports. So what happens to all of that nonsports content spread out across streaming channels?
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Amazon Gets Scraped, Too; LinkedIn Loves Video
Amazon gets a taste of its own AI medicine; LinkedIn continues its pivot to video; and YouTube and Fox are on a fight.
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YouTube Wins The Everyscreen; For Chatbot To Chatbad
YouTube is winning the CTV race by not just focusing on TV; ads threaten the gen AI user experience; and sports still brings brands incremental reach.
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Can The Upfronts Ever Change?; The Influencer Take On Activation
TV dealmaking has shifted to “always-on” models; “activation” is a classic bit of ad jargon; ChatGPT is sending more traffic to publisher.
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Tick Tock, TikTok; Out Of The Game
Nobody is acting like TikTok will actually be scrapped from American smartphones. Plus, Venu Sports got benched – for good.