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A few years ago, when the RMN trend was taking off, who would have thought that retailers would fully embrace the walled garden model. But that’s what appears to be happening.

Disney may be growing overall revenue, but it’s losing streaming subscribers. Going forward, Disney has two main priorities to keep the company moving in the right direction: content bundling and programmatic growth.

On the heels of the launch of its latest supply-path optimization product, PubMatic posted $55.4 million in Q1 revenue, growing 2% YOY.

DiGiorno is paying influencers to create original TikTok soundtracks for the brand to grow awareness among Gen Z.

BuzzFeed is sticking to its conviction that journalism is old news and influencer-led video and generative AI are the future.

The US now has nine state privacy laws on the books – and the list is only going to get longer over the next couple of years.

On Tuesday, agency holding company Stagwell reported $622 million in Q1 revenue – a 3% decrease year over year – and $53 million in Q1 net-new business, a 1% decrease YoY, according to CFO Frank Lanuto. The company’s stock was down nearly 10% on the news.

Zitron argues that the internet is being ruined by the Big Tech players that control it and that advertising needs to lose its sense of entitlement over everyone’s data.

Ad tech and cloud tech are converging; there’s no doubt about that. But how much of ad tech will get eaten by cloud platforms? That’s harder to answer, says Myles Younger, head of innovation and insights at U of Digital.

Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered by Macy’s data.