Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Snubs Campaign Ads Candidates: The world’s fastest-growing social app doesn’t want your money. “We have chosen not to allow political ads on TikTok,” VP of Global Business Solutions Blake Chandlee, writes in a post innocuously titled “Understanding our policies around paid ads.” He […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ‘Open’-ing Up? Google renamed its exchange bidding product to “open bidding.” The name mirrors AdMob’s open bidding, Google said in a blog post. Google’s exchange bidding – its answer to header bidding – made headlines this summer as Google tussled with The Trade Desk […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mouse Trap Disney was a little low on pixie dust when it updated its ad sales strategy recently. The process has been rocky, according to The Information. Besides a reorg that crossed multiple departments (AdExchanger’s coverage), the Mouse House also swapped out its Comcast […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Traumatic Stress Disorder Publishers, does this sound familiar? Facebook is offering to pay licensing fees to news outlets to participate in a news section it plans to launch later this year. It’s knocked on doors at ABC, Dow Jones, The Washington Post, Bloomberg […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mouse Money Disney’s 2019-2020 upfront was the biggest in the company’s history, with sales up 5% thanks in part to its acquisition of 21st Century Fox. Digital revenue and revenue from addressable TV were both up 50%, a sign of a growing appetite among […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap, Mon Ami Snap is starting to tone down its too-cool-for-school vibe. The company has been known to operate with a certain level of hauteur in relation to advertisers, agencies and the press. But Snap is making a concerted effort to be less secretive […]
At Disney, no one messes with the Mouse. The brand is extremely protective of its reputation among consumers, one largely built on trust. At the same time, Disney is a data-driven publisher with an epic amount of O&O. There’s ABC, ESPN, Fox, Hulu, movies, hotel resorts, cruises, theme parks and everything else that formed the […]
Two years ago, Disney’s presence at the Cannes Lions International Festival of Creativity focused on social inventory within the Disney Digital Network. This year, Disney has a lot more to pitch, with its refined data strategy, audiences available across all of its different properties, theme parks included, the acquisitions of Fox assets like National Geographic […]
Disney has been at the center of some of the most important recent shakeups in digital media. It officially closed its $71.3 billion deal for 21st Century Fox in March. And late last year, moved from Comcast’s FreeWheel ad server to the Google Ad Manager platform, a vendor switch with huge implications as TV networks […]
Hulu now lives in the mouse house. The Walt Disney Company said Tuesday it will gain full operational control of Hulu as part of a “put/call” agreement with Comcast, under which Comcast can require Disney to buy NBCU’s 33% Hulu stake at its fair market value as early as January 2024. The future value of […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Remember Oath? Verizon Media Group, the company formerly known as Oath, is shrinking as the telco shifts its focus and most of its resources to 5G. The media group, which is made up of Verizon’s acquisition and merger of AOL and Yahoo, saw revenues […]
Many broadcasters spent the past decade on a quest for scale, with a major spike in local station M&A last year. Now it’s time to start thinking about monetization, and broadcasters know it. “Once you own a lot of stations, the next logical thing to do is ask, ‘How are we going to monetize these […]
At AdExchanger’s Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney’s SVP of advertising solutions and performance advertising, will share how it’s selling connected TV as consumer habits and advertising preferences change. Disney is on a mission to unify its inventory across platforms and offer buyers alluring scale against much smaller audience […]
“Let it go, let it go” is the theme song for any advertisers who might’ve had their hearts set on an ad-supported option for Disney+. There won’t be one, Disney revealed during an investor day event on Thursday in Los Angeles. Disney’s direct-to-consumer (DTC) streaming service, slated to launch in the United States on Nov. […]
Disney closed its $71 billion acquisition of 21st Century Fox on Wednesday, more than a year after it signed a definitive agreement to acquire the entertainment company, which at the time was going to cost $52.4 billion. Disney’s initial agreement in December 2017 turned out to be less definitive than the term implies. Comcast stepped […]
Carving out a spot in the ever-crowded direct-to-consumer streaming market is an expensive proposition – and Disney is ready to spend. DTC is “a bet on the future of this business,” Disney CEO Bob Iger told investors on Tuesday, the equivalent of pouring money into building a theme park. “We are deploying capital so that the […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ryan Christiansen, co-founder and CEO at Ntooitive Digital. The ability to track and effectively target consumer actions has never been more essential to marketers seeking to unleash the power of cross-platform digital advertising. With […]
The Walt Disney Company has found its happily ever after with Google, not Comcast-owned FreeWheel. After months of speculation, Google said in a blog post that Disney would implement its ad platform across its brands, including Disney, ABC, ESPN, Marvel, Pixar and Star Wars. The relationship will span all of Disney’s video and display inventory. […]
Cold Shower For Market Power Big tech, are your ears burning? On Friday, the Federal Trade Commission held the second in an ongoing series of hearings digging into competition and consumer protection issues. The FTC is trying to update its enforcement and policy agenda in the face of fast-paced technological change. “Technology is no longer […]
Few Hollywood icons have had a career as illustrious as Mickey Mouse, who made his silver screen debut in “Steamboat Willie” back in 1928. Now, his bosses at Disney-ABC have become more tech-savvy, reorganizing the company’s ad sales strategy to make magic in advanced TV advertising. About a year ago, Disney-ABC unified its ad sales […]
Disney missed its earnings expectations on Tuesday by a smidgen, causing its stock to dip about 1% in after-hours trading. But you can’t keep a good mouse down. Analysts expected $1.95 per share on revenue of $15.4 billion in the fiscal third quarter. Instead, Disney posted $1.87 per share on $15.2 billion in revenue – not […]
Disney is about to get its own happily ever after with Hulu. Comcast has dropped out of its bidding war for most of Fox’s assets, conceding it to Disney. Disney and Fox shareholders are expected to approve the deal on July 27, USA Today reported. Disney will also gain access to Fox’s Star India network […]
Disney’s bet on BAMTech could signal big advancements for its data and platform strategy. The streaming video provider, once majority-owned by MLB Advanced Media, proved such a valuable investment to Disney that it acquired an additional 42% stake in the company for $1.6 billion in August. It previously owned a 33% stake in BAMTech. “Disney […]
Hulu closed 2017 on a high note. Hulu’s advertising revenue crossed $1 billion for the first time in 2017, the company revealed Tuesday. Underpinning its ad momentum was the growth of Hulu’s subscriber base, which increased 40% year over year from 12 million paid subscribers in 2016 to 17 million in 2017. Those figures include […]
In recent years, enterprise giants like Salesforce, Oracle, IBM and Adobe monopolized M&A activity as each marketing cloud raced to buy their way into ad tech. That tide has turned. These days, strategic acquisitions are more about expanding access to content, audiences and new means of distribution. Just look to media company team-ups like Disney-21st […]
After weeks of buildup, Disney has finally pulled the trigger and will acquire several major assets from 21st Century Fox in a $52.4 billion all stock deal, announced Thursday. Those assets include 20th Century Fox’s film and TV studios, cable networks like FX and National Geographic, stake in foreign networks Star India and UK-based pay […]
While broadcaster ProSieben owns about a 30% share of the German TV market, it’s looking to expand its influence in new channels – using its investment arm, SevenVentures, to scout startups. “We look to invest into promising startups on the B2C side of the business, which is different than the investment we make into our […]
Maker Studios, the YouTube multichannel network (MCN) it acquired for more than $500 million in 2014, has been absorbed into Disney’s larger digital portfolio. After months of layoffs at the struggling MCN, Disney revealed at its NewFronts presentation on Tuesday that it would roll Maker’s remaining creators and influencers into the Disney Digital Network, a […]
