Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a big opportunity to scale retailer audiences across the open internet, says Criteo CEO Megan Clarken.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Search Continues Instagram now has ads in its search results. Users will see sponsored posts for products when they conduct interest-based searches, such as for skin care, TechCrunch reports. Search is just the latest ad format that Meta is cramming onto Instagram […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stores Of Value From regional chains to the largest department and grocery stores, seemingly every retailer is in the retail media network business. Retail ad spend forecasts have leapt to $25 billion and more. Except those numbers mostly track Amazon’s growth, plus a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audiences Worth Waiting For Criteo announced the “next phase of its integration with Shopify,” which is an update to its Shopify App Store. It’s not news that’ll set the world on fire, but Criteo maintains a drumbeat of Shopify integrations. Criteo’s Shopify merchant […]
Publishers are fed up with brand safety and verification vendors using crawlers to scrape their sites for contextual signals, then using those signals to sell contextual ad products.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After A Fashion Criteo inked an exclusive deal with British online clothing retailer ASOS to be the ad tech pipes for its advertising business. “The ASOS vision is to become the go-to global destination for fashion-loving 20-somethings and we want to take brands […]
On Tuesday, Criteo acquired Brandcrush, a small Australian ad startup that manages physical retail campaigns, including in-store signage, coupon circulars, free sampling and miscellaneous inventory that surrounds a grocery store.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BetterWatch Out The Federal Trade Commission has no patience for companies that misuse sensitive data. The agency issued a proposed order last week against online therapy service BetterHelp, which allegedly shared consumer health data with Facebook and others for targeted advertising, including prescription […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 230 Unhurty? The US Supreme Court held oral arguments on Tuesday in the case of Gonzalez v. Google, which challenges the Section 230 legal protections for companies that host user-generated content. In the suit is the family of a victim of the 2015 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shop ’Til You Drop Instagram will shut down the ability to tag items and direct people to a sale during a livestream, TechCrunch reports. The feature had been available since 2020 and was part of Meta’s overall push into more direct payments after […]
