creator monetization

WPP puts AI tools in the hands of brands; YouTube’s dynamic sponsored segments could redefine creator monetization; and Hollywood is getting into “microdramas.”

Despite ongoing uncertainty over TikTok’s fate in the US – the potential ban just got extended for the third time – advertisers aren’t concerned, according to TikTok’s David Kaufman. On this episode, recorded live from Cannes, Kaufman, who oversees product development, marketing and operations for TikTok’s ad platform, says it’s pretty much been business as usual for buyers.

Meta is testing several new generative AI tools, including one that can animate static images and turn them into full-blown video ads.

The LGBTQ+ community is the fastest-growing minority group in the US, accounting for over 20% of Gen Z. Yet, to date, social platforms have not fully embraced and supported our community. Across popular social networks like Facebook and TikTok, queer creators face censorship and potential legislation to limit their rights, writes Lauren Zoltick, director of performance marketing at Storyblocks.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creatoring Something Out Of Nothing Tech companies spend millions of dollars – even billions – to subsidize creators. But have any started a creator revenue flywheel (aside from YouTube)? Paying creators is expensive, and the payoff isn’t always clear. Sometimes it can feel like […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Hate, Verifi … cate  The newspaper company Gannett, best-known for publishing USA Today, misrepresented ads in programmatic auctions over the course of nine months until just last week. In many cases, the inaccurate ads were seemingly bound for the flagship USA Today site […]

The podcast market is growing like crazy, with ad spend set to break $2 billion by 2023, double the number eMarketer has forecasted for this year. But there are still a few roadblocks standing in the way. Measurement is a big one. “It’s the elephant in the room,” says Elli Dimitroulakos, head of automation in […]

There’s no denying climate change – on YouTube and in Google ads, at least. On Thursday, a week after banning anti-vaccine activists and accounts from YouTube, Google announced a new policy to prohibit the monetization of content that denies the existence of or effects related to climate change as agreed upon by authoritative scientific consensus. Think […]

Pinterest’s big bet on social commerce continues. Pinterest added several shopping-focused features on Wednesday, including a new spin on shoppable video, the ability for creators to tag brands they want to collaborate with and the option for merchants to feature brand values, such as “woman-owned” or “eco-friendly business,” directly on their profile. Merchants can now […]

What are advertisers looking for during this year’s NewFronts? In Peter Naylor’s view, they want alternatives as audiences move away from commercially supported broadcast and cable to ad-free viewing environments. “The old ways are contracting and the old plays aren’t getting the same results as they used to,” said Naylor, Snap’s VP of Americas and […]