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»cookies

The Big Story: Cookies And Creamed

This week saw a big flex from LiveRamp, which a few days ago reported its first profitable quarter since it spun off from Acxiom. All very cool, especially when you consider that this measured success happened during a global pandemic when the rest of the digital advertising community – and, really, the rest of the... Continue reading »

by Ryan Joe // August 13th, 2020 //
»
Comic: Faster! Faster!

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...

by Nate Neal // July 10th, 2020 //
»
The Big Story: What The Hell Is Going On At The W3C?

In January, Google Chrome said it would phase out third-party cookies over the next two years. No problem, right? The W3C, which creates common standards for web browsers, will figure out an alternative. Except, man, it’s certainly taking its sweet time. Two years might sound like ages but it’s not, when you consider how foundational... Continue reading »

by Ryan Joe // July 9th, 2020 //
»
W3C Ad Tech Members Panicked About Slow Progress For Third-Party Cookie Alternative

When Google Chrome announced in January that third-party cookies would be phased out in two years, senior ad tech leaders joined the W3C – the group that creates common standards for web browsers – to find ways for browsers to support advertising use cases such as targeting, attribution and frequency capping. Now six months have... Continue reading »

by Sarah Sluis // July 6th, 2020 //
»
Ad Tech Bristles At The CNIL’s Consent Recommendations – But ePrivacy Could Change Everything

It’s nearly le denouement pour le cookie consentement en France. The Commission nationale de l'informatique et des libertés (the CNIL), France’s data protection authority, is on the cusp of finalizing its updated consent guidelines for cookies and other trackers – and the stakes are high. “The question is not whether consent is applicable – of course... Continue reading »

by Allison Schiff // March 4th, 2020 //
»
Merkle Launches An Identity Solution As The Industry Weans Off Cookies

Merkle on Tuesday launched Merkury, an identifier designed to allow marketers to continue targeting audiences online without using third-party cookies. Merkury uses technology from Merkle’s recent acquisition of 4Cite, a first-party publisher tag that lets media owners retarget audiences over email and on platforms such as Facebook by matching hashed email addresses. Here’s how it... Continue reading »

by Alison Weissbrot // February 11th, 2020 //
»
Why Addressability Will Flourish In A Cookieless World

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Howe, CEO at LiveRamp. Google’s recent announcement that Chrome will end support for third-party cookies didn’t come as a surprise to anyone who’s been paying attention. Safari and Firefox had... Continue reading »

by AdExchanger // February 10th, 2020 //
»
4 Ways The Death Of The Cookie In Chrome Could Affect Marketers

Ad buyers aren’t thrilled about Google Chrome’s decision to phase out third-party cookies, but they’re thankful it’ll take about two years; Safari and Firefox didn’t extend such a courtesy. During that time, most buyers intend to rebuild their targeting and measurement strategies. But Google’s proposed Privacy Sandbox solution is still too theoretical for there to... Continue reading »

by Alison Weissbrot // January 17th, 2020 //
»
Google Chrome Will Drop Third-Party Cookies In 2 Years

Third-party cookies – the backbone of programmatic advertising – are not long for this world. Google’s Chrome browser will phase them out in two years, according to a Tuesday blog post. Google Chrome is betting that its Privacy Sandbox – the privacy-preserving API first unveiled in August – will over the next two years build... Continue reading »

by Sarah Sluis // January 14th, 2020 //
»
The Top 10 Events That Shaped – And Rocked – The Digital Ad Industry Over The Past Decade

The programmatic ecosystem spent the last 10 years in a state of hyper growth, and programmatic spending surpassed $100 billion dollars globally for the first time in 2019. While the next 10 years will likely bring a slowdown due to market maturation and data regulations, it’s indisputable that programmatic buying and the rise of ad... Continue reading »

by Allison Schiff // December 26th, 2019 //
»
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