automation

If we set ChatGPT aside, AI has the potential to transform how marketing and ad tech handles data transfer between platforms.

Meta has many pots on the boil right now, and for good reason. The advertising industry is bubbling like a pan of oil. Meta has announced major new initiatives to support the metaverse (natch), AI, brand safety and suitability controls and third-party verification for the feed, automated ad products, business messaging, privacy-enhancing technologies, creator tools […]

Meta has released new products available within Meta Advantage, its newly consolidated suite of automated advertising tools, and the global rollout of Advantage+ shopping campaigns, which was in beta since earlier this year, with additional features to support Advantage+ app campaigns.

Roy Armale, VMLY&R’s global chief innovation officer, believes in tackling technology with human behavior in mind – and being careful not to let the convenience of technology alter our perception of what it means to be human.

Meta is bringing all of its automated ad products together under a single roof. Meta Advantage, which is what Meta is calling its new suite, may sound like a health plan but is really a home for Meta’s existing automated tools, including lookalike expansion, automated app ads and automatic placements, as well as the future home for other automated products in the works.

The Great Resignation has hit digital and media agencies hard. But there are some things agencies can do to stop the not-so-virtuous cycle, said Ralph Pardo, US CEO of Omnicom agency Hearts & Science, speaking at AdExchanger’s Industry Preview event in New York City on Tuesday.

Snap is bringing more machine learning into the media buying process on its platform. Although the release is not directly related to signal loss due to Apple’s AppTrackingTransparency framework, the move should help attract performance advertisers to the app. On Tuesday, Snap said advertisers can now buy multiple ad format types within a single ad […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Greg Garunov, EVP of business and strategic development at Sightly. Once upon a time, brands and agencies railed against walled gardens, and for good reason. They didn’t want Big Tech saying, “Trust us, your […]

New York-based startup Marpipe clinched $8 million in Series A funding with the backing of some big-name investors that it will use to fuel the growth of its creative testing platform as it looks to become an ad tech unicorn. The company, founded by 26-year-old CEO Dan Pantelo last year, uses automation to generate thousands […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer Acquisition. Apple’s new IDFA policy will have a profound impact, including killing the way in which most mobile app companies A/B test creative […]