Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sharpening Their Tools Privacy and antitrust enforcement is thorny enough. But coverage often misses the most important fact: Some companies are more popular targets, and others are not. A $75 billion Google or Amazon acquisition of Activision Blizzard would be challenged. Microsoft’s deal for […]
On Tuesday, Apple CEO Tim Cook called for a comprehensive, national privacy law in the US at the International Association of Privacy Professionals’ (IAPP) Global Privacy Summit in Washington, DC. He also warned against the Open App Markets Act, which he argues will pare back data privacy as an unacceptable trade-off.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Rocks The Boat TikTok ad budgets went from experimental to critical overnight. Brands are ramping up their TikTok budgets – rapidly. It’s why TikTok expects its ad revenue to triple this year to $12 billion. Buy-side platforms are also gearing up for the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad-Unsupported Video On Demand Disney confirmed it will launch an ad-supported tier of Disney Plus, following in the footsteps of other studios, including previously ad-free legends like HBO that now sell ads. But Wall Street isn’t buying the hype. CTV remains unchartered waters. But […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time Is Money The olds may see a TikTok feed and think, “Who can keep up with that?!” But TikTok knows that many of its younger users routinely watch the app at double speed. TikTok’s internal user surveys and data reveal a tween/teen generation […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Thanh Do, product marketing manager at Permutive. It’s no secret that Apple’s App Tracking Transparency (ATT) framework has rocked the advertising industry. Before the introduction of opt-in consent, 70% of users enabled cross-app tracking. […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Brooks, SVP of revenue at WeatherBug. Recent analysis from PubMatic highlights two trends that we at WeatherBug have been experiencing firsthand. One, iOS CPMs have dropped over the last two quarters and, two, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Rhodes, CEO and founder of ConsultMyApp and creator of App Marketer Pro. It’s been just over six months since Apple rolled out ATT (AppTrackingTransparency) across its devices. While Snapchat, […]
Mobile advertising companies are being snapped up at eye-popping valuations. But wait … isn’t Apple torpedoing the ability to target and measure app advertising with its AppTrackingTransparency framework, SKAdNetwork and other privacy-focused policies? We untangle that contradiction on this week’s episode of The Big Story, where the editorial team is joined by special guest John […]
“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com tomorrow. Driving downloads is important. But Ben Webley, CMO of game developer Scopely, is looking for users who want to stick around. “We’re […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. iOS’s Junk, Android’s Treasure Apple’s AppTrackingTransparency framework is making it unprofitable to acquire new customers – and Zynga’s earnings offered a proof point for the change’s impact on the mobile game company’s business. “The adoption of Apple’s privacy changes resulted in a higher cost […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer Acquisition. Apple killed the IDFA and Armageddon was upon us – or so we thought. IOS 14.5 was a landmark update that included Apple’s […]
Google will zero out the Android Advertising ID – literally – when users have opted out of personalized advertising starting later this year. The company notified mobile developers Thursday about the switch. Currently, users who have opted out of tracking and personalized advertising are still tagged by the Advertising ID when they open an app, […]
