Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vive La Privacy Will the IDFA have its day in court? As developers scramble to prepare for Apple’s iOS 14 privacy changes, which could roll out any day now, a French lobbying group is taking a different tack. France Digitale, which represents startups in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Critic Tim Wu, a leading critic of big tech who coined the term “net neutrality,” is joining the White House in yet another sign that President Joe Biden is taking a hard look at the way large technology firms operate and wield their […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bite Of The Apple Another day, another platform, another investigation. This time, Apple is under scrutiny by the Competition and Markets Authority (CMA), the UK’s antitrust regulator, over whether Apple “imposes unfair or anticompetitive conditions on app developers.” According to The Wall Street Journal, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sweetheart Deals? Ah Google, if it’s not one thing it’s another. Now, it seems that the Big G has also sparked the ire of small ad tech firms who say the company has entered into a number of revenue-share arrangements with select ad tech […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Put It On My Card Cardlytics is planning to acquire cash-back platform Dosh for $275 million. The deal, a mixture of cash and stock, was announced on Monday, which is also when Cardlytics released its Q4 earnings results. Cardlytics IPOed back in 2018, well […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Isaacson, Principal at Lucid Privacy Group. By now, you should be well aware of Apple’s imminent changes to its App Store terms that will require consent for ‘Tracking’ iOS […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Tech Taken To Task Big Tech was in a familiar yet uncomfortable role Thursday: Another tongue-lashing from Congressional members alarmed by its outsize market power. MarketWatch reports that the House Judiciary Subcommittee on Antitrust, Commercial, and Administrative Law held the first in a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tikked Off Apparently TikTok doesn’t just feature amusing dance videos created by Gen Zers. Like its larger social media peers, TikTok was not immune to the sharing of misinformation during the election. According to The Wrap, TikTok shared in a new “transparency report” that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News Deals Google may have threatened to leave Australia if the government forced tech platforms to pay for news, but the search giant is suddenly showering money on its most demanding critics. The New York Times reports that Google – the dominant search engine […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Antitrust Dust Senator Amy Klobuchar introduced a sweeping new antitrust bill on Thursday that could spell trouble for Big Tech. CNBC reports that the proposed “Competition and Antitrust Law Enforcement Reform Act” would make sweeping changes to antitrust law, granting enforcement agencies more power […]
There are more platforms than Super Mario on this week’s The Big Story. First up, Amazon’s Jeff Bezos has exited stage… right? Left? To pick a more workable metaphor, he’s passed the reigns to Andy Jassy, former Amazon Web Services chief. That decision should give you an indication of Amazon’s coming priorities. We’ll chat a […]
Apple appears to be providing its homegrown ad network with more granular measurement functionality that what everyone else will get through SKAdNetwork. Specifically, the Apple Ads Attribution API payload field will include two parameters that are important for optimization – creativeSet ID and keywordID – but totally absent from SKAdNetwork postbacks. Without creativeSetID, advertisers won’t know which […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe? With brands and agencies calling on social media platforms to ensure ads aren’t adjacent to harmful content, Facebook announced that it’s building a tool for advertisers to keep their ad placements away from certain topics in its News Feed. Per CNBC, the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investment Boost After hitting the pause button in 2020 in the midst of the pandemic, marketers appear ready to increase their investments in 2021 – as long as a vaccine rollout goes well. A CMO Council survey of 200 global marketers reveals that 65% […]
Google announced this week that its federated learning of cohorts sandbox proposal (FLoC) is nearly as effective as cookie-based advertising. And the rest of the ad industry collectively said, “Whaaaaaat?” Needless to say, there’s a lot to unpack behind all the hype. This week on The Big Story, the team welcomes Flashtalking CEO John Nardone […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Advertisers, New Reality The NFL might have taken a pandemic-related revenue hit during the 2020 season, but advertisers still know that it’s the hottest property on TV. ViacomCBS says its Super Bowl ad inventory is pretty much sold out, with 30-second spots selling […]
Apparently IDFA can move stock prices. Although Facebook had a damned good Q4, with ad revenue up more than 30% year-over-year to $28.1 billion – its fastest growth rate in more than two years – the stock fell nearly 4% in after-hours trading. Why? Because the ad targeting-related headwinds that Facebook CFO Dave Wehner has been referring […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Supercookies Crumble The newest version of Mozilla’s browser, Firefox 85, includes protection against so called “supercookies.” What the heck are supercookies? According to Mozilla, they can be used in place of ordinary cookies to store user identifiers, but are much more difficult to delete […]
Verizon revealed during its earnings call Tuesday morning Verizon Media Group had a solid Q4 – total revenues jumped 11.4% to $2.3 billion YOY – marking the first quarter of year-over-year growth since the wireless giant acquired Yahoo in 2017 for $4.48 billion. Growth in the quarter was fueled by strong advertising trends, with revenue […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stop The Spread Misinformation isn’t a virus – but it can spread like one. Election fraud paranoia, hate speech and online conspiracy theories were all roiling in the overheated atmosphere that contributed to the Jan. 6 siege of the US Capitol. And advertisers don’t want […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. U & Me And UID 2.0 Welcome to the Unified ID 2.0 cocktail party, SpotX. The video SSP, which is owned by RTL, is the latest company to sign up in support of UID 2.0, the open source industry initiative originally spearheaded by The […]
With Facebook, Twitter, YouTube (and as of Thursday morning, Snapchat) pulling the plug on outgoing President Trump’s digital platforms – and with Google, Apple and Amazon declining to host the right wing social media app Parler – are we at a watershed in terms of the type of speech social media will allow? And should […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Canceling The Don The bans and account suspensions just keep on coming for President Trump. On Tuesday, YouTube said that it has suspended his channel for at least a week, The New York Times reports. YouTube, which has typically been fairly slow to crack […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Parley For Parler The social media app Parler is offline after Amazon kicked it off its servers, reports Business Insider. For those blissfully unaware, Parler’s calling card is its claim that unlike other social media networks, it permits all types of speech. So […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump’s Hatred Besides his war on the democratic process, President Trump is also going after apps with ties to China. According to the Wall Street Journal, the lame duck president – just a day before he incited a massive protest in which crowds stormed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Runaway Runoffs With the control of the U.S. Senate hanging in the balance, all eyes were on Georgia leading up to the runoff elections on Jan. 5 –and where there are eyes, ad dollars follow. Axios reports that the two Georgia Senate runoff races […]
Despite a global pandemic, Google still managed to dominate the top three most trafficked AdExchanger stories in 2020. In December, Google faced its third government antitrust lawsuit in less than two months, and since the start of the year, readers were keeping eyes on the tech giant when it announced that it would eliminate third-party cookies […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jedi Mind Trick? More details are coming out about Google and Facebook’s alleged sweetheart deal to rig Google’s ad auction. The tech giants agreed to “cooperate and assist one another” if they ever faced an investigation into their pact, according to an unredacted version […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking Big Tech? A set of strict new EU privacy laws now under discussion could be the basis for breaking up the big tech platforms, Business Insider reports. The first drafts of the Digital Services Act and the Digital Markets Act (DMA) were unveiled […]
