Extending An Invitation; LG Ads Gears Up For Its IPO
Web publishers are seeing revenue and traffic evaporate thanks to AI searches; LG Ads is finally preparing to go public; and women’s dating safety app Tea has some shady marketing practices.
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This AI Startup Encourages Hallucinations For The Sake Of Creative Inspiration
Instead of trying to reduce AI hallucinations, AI startup Springboards is leaning into them, intentionally generating inaccurate, absurd outputs to spark creativity.
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There Is No Safe House; When The Scrapers Get Scraped
The grass is always greener on the other side of the fence; AI scraped around and now they’re finding out; expect better ad growth for 2025.
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A ClearLine Of Sight; Finally, It’s Not The Year Of Mobile
Magnite’s SpringServe deal illustrates why SSPs need a video ad server; Google grapples with AI search’s impact on publisher traffic; and Anthropic’s AI assistant is a law enforcement snitch.
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OPINION: Data-Driven ThinkingIs Your Data Gen AI-Ready? Here Are 3 Steps For Shaking Up Your Data Strategy
Here are three areas that marketing technology professionals must handle successfully to get the most out of their AI applications.
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A Black Box, But Show Me What’s Inside; A Scrape You Can’t Bandage
In today’s newsletter: Google Performance Max enables third-party brand safety measurement for YouTube; gen AI firms roll out new data-scraping bots to replace those blocked by publishers; and RAG deals give publishers more leverage in licensing their content to gen AI.
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Robots.txt Can’t Fight Generative AI; Streamers On The Margins
Generative AI is breaking established internet etiquette to sate a bottomless appetite for training data. Also: The streaming wars continue.
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A Marketer’s Guide To Generative AI Startups
AdExchanger consulted with agencies about how they are evaluating new generative AI tools for marketing use cases as well as the tech companies behind these startups breaking new ground in generative AI.
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When It Comes To Generative AI, The FTC Has Big Tech In Its Crosshairs
Last week, FTC Chair Lina Khan announced a probe into Big Tech’s relationship with generative AI companies at an FTC forum to address competition concerns related to AI technology – its first AI-focused tech summit.
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Salesforce Bolsters Its Retail Marketing Offerings With Generative AI
Two of Salesforce’s new AI-powered tools are nearly ready for prime time: one for segment creation and another to help retailers coordinate the pricing of promotions to different audiences across channels.