Anthropic

The Trade Desk gets insistent with Korai again; the EU is rethinking hashed IDS; and is the AI industry becoming a cartel?

Adobe acquires SEO tech business Semrush; brands want to know what AI search engines think of them; and the LGBTQ community is an under-targeted audience.

Google’s search antitrust trial ends with a whimper; the pitfalls of agency-owned SSPs; Perplexity axes its ads business; and brands are still building big-ticket metaverse experiences.

TTD turns its back on SSPs; scientists are finding a home on Bluesky; and a hacker used Anthropic’s Claude to plan a cybercriminal operation.

IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”

Web publishers are seeing revenue and traffic evaporate thanks to AI searches; LG Ads is finally preparing to go public; and women’s dating safety app Tea has some shady marketing practices.

Instead of trying to reduce AI hallucinations, AI startup Springboards is leaning into them, intentionally generating inaccurate, absurd outputs to spark creativity.

The grass is always greener on the other side of the fence; AI scraped around and now they’re finding out; expect better ad growth for 2025.

Magnite’s SpringServe deal illustrates why SSPs need a video ad server; Google grapples with AI search’s impact on publisher traffic; and Anthropic’s AI assistant is a law enforcement snitch.

Here are three areas that marketing technology professionals must handle successfully to get the most out of their AI applications.