amazon

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Empire Strikes Back Amazon Prime smashed brick-and-mortar retail with a combination of price discounts, speedy shipping guarantees and a raft of other benefits, with the biggest being the Prime Video streaming service. Now Walmart plans to launch a paid membership service with a focus […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hearts & Science & Mar Tech Hearts & Science is launching a mar tech division with more system integrator capabilities. “And in doing so the agency hopes to beat back increased competition from consulting firms offering similar services,” The Wall Street Journal reports. The […]

Amazon’s advertising business grew by about 40% year over year, in line with the annual growth of the overall “Other” segment, CFO Brian Olsavsky told investors during the company’s Q4 and year end 2019 earnings call Thursday. Advertising revenue is still a drop in the bucket compared to the $280.5 billion the entire company brought […]

Amazon is the ultimate bottom-of-the-funnel play for brands. But the company sees big opportunities to expand into branding. “I don’t think we do a good enough job of allowing brands to have a recreational and ongoing conversation with consumers,” said Colleen Aubrey, VP of performance advertising at Amazon, at AdExchanger’s Industry Preview in New York […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing With Fire Amazon is “throwing a whole kitchen sink” of inventory at advertisers across Fire TV and its video ad services, according to a sales deck obtained by Digiday. Big picture: Amazon is pitching OTT audiences at scale, which advertisers desperately need. Fire […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe Or Bust  TikTok may offer a curated feed of content that will appease advertisers as brand safety becomes a bigger concern on the platform. The feed of vetted TikTok creators will enable the app to charge advertisers higher rates for guaranteed brand […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fuel On The Fire Amazon Publisher Services (APS), the company’s supply-side advertising technology unit, is in talks with broadcast and streaming app publishers about Amazon taking over inventory sales on other OTT platforms, including Android TV, PlayStation, Xbox and Apple TV, The Wall Street […]

The advertising industry today is largely the product of tremendous M&A activity. AdExchanger looked at the acquisitions that made the biggest impact in the past decade. Impact can mean many things. Some of these startups flourished under their new owners, showing worth far more than their deal price. Others, purchased during their downfall, reflect the […]

Amazon Publisher Services (APS) will remove dataxu from its Fire TV third-party DSP service, according to sources with knowledge of the change. APS opened its Fire TV inventory to third-party DSPs for the first time five months ago with integrations with The Trade Desk and dataxu. Less than two months after dataxu was acquired by […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Sports Dollars Amazon’s ad strategy for the England Premier League game, which it live streamed Tuesday night, sheds light into how the company is thinking about monetizing live sports. Amazon cut the amount of ad space during the game to 13 minutes per […]

Amazon has become the indisputable number three digital ad platform, after Google and Facebook. But while the possibility of Amazon’s advertising business unseating the duopoly has been percolating, can it really surpass either Google or Facebook as an ad industry titan? The numbers are … discouraging, at least in the short term. Google is just […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Chicken With TV The success of Popeyes’ recent chicken sandwich launch, which started with a runaway viral Twitter thread, manifested itself in the form of a 10.2% sales boost in its restaurants. The company let that social media wave ride out organically, pulling […]

Most agencies are myopic in their approach to Amazon. They might only focus on retail optimization or just concentrate on search. But Amazon also offers an array of opportunities across OTT, audio, social and branding, said Travis Johnson, global CEO of Amazon consultancy Podean. “What Amazon is doing is very broad, [and] nobody is thinking […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All In Context  Integral Ad Science acquired European contextual targeting company ADmantX for an undisclosed amount. Using natural language processing and machine learning, ADmantX identifies the context of an article and whether a piece of content is positive or negative, The Wall Street Journal […]

Amazon introduced a new way for its cloud customers to buy and use third-party data with the launch of the AWS Data Exchange on Thursday. There are about 90 data companies as launch partners, including PlaceIQ, Epsilon, Acxiom and Foursquare. Unlike data marketplaces such as those operated by The Trade Desk, Oracle or LiveRamp, the […]

Amazon stock dropped after the company reported a profitability decline in its quarterly earnings report on Thursday, with net income dropping from $2.9 billion in Q3 2018 to $2.1 billion this year. Amazon’s profitability slowed in the previous quarter as well, following a strong growth streak going back almost two years. And again Amazon executives […]

Google is still by far the dominant player in search advertising, but Amazon is quickly stealing share as it grows in the number two spot. Amazon’s search business will grow 30% in 2019 to $7 billion, making up 13% of the total US search market, according to a forecast released Tuesday by eMarketer. That’s peanuts […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Booking Frenzy YouTube created an instant reserve program to allow political campaigns to lock up key slots through February 2020. Just like when your favorite band goes on sale at Ticketmaster, campaign employees stayed up until 3 am so they could book the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Snubs Campaign Ads Candidates: The world’s fastest-growing social app doesn’t want your money. “We have chosen not to allow political ads on TikTok,” VP of Global Business Solutions Blake Chandlee, writes in a post innocuously titled “Understanding our policies around paid ads.” He […]

Companies large and small have griped for years that tech giants – Google, Facebook, Amazon and Apple – habitually engage in anticompetitive behavior. Regulators around the world are now paying attention. In some cases, companies proactively proffer their grievances, while in others, regulators solicit their feedback as evidence gathering in newly launched antitrust investigations. Here’s […]

Direct-to-consumer brands have just as much to learn about retail as traditional retail brands can learn from DTCs. “DTC founders make the mistake of thinking we know everything, just because we were able to scale and build our businesses faster,” said Nate Checketts, CEO and co-founder of Rhone, a men’s sports apparel startup founded in […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Us, IAB Next up for the California Consumer Protection Act (CCPA): Gov. Gavin Newsom needs to sign the bill into law, and the attorney general needs to release practical guidelines. (Read AdExchanger’s coverage.) It’s all happening fast, and if you’re an ad tech […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ViacomCBS Vs. The World ViacomCBS CEO Bob Bakish believes the key to winning the streaming wars is to unite ad supported products like Pluto with subscription video products. “The cool thing about streaming in the context of ViacomCBS is it unites two strategies that […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Everything Tapad co-founders Are Traasdahl and Dag Liodden are the latest ad tech entrepreneurs to bring programmatic principles to adjacent industries. The two have raised $14 million for their new startup Crisp, which will use big data to reduce food waste, VentureBeat reports. […]

Big tech can’t swing a cat these days without hitting an antitrust investigation. Google, Facebook, Amazon and Apple are all facing varying degrees of heat from the Department of Justice, the Federal Trade Commission, state attorneys general across the nation, the House Judiciary Committee and competition authorities around the world. It’s hard to keep track […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cart, Meet Horse Seth Dallaire, Amazon’s global ad sales leader for the past five years, was named chief revenue officer of Instacart on Friday. Read the release. Instacart’s primary business is with grocers and retailers, who use it for online ordering and delivery. But […]

The world’s biggest technology companies have become some of the biggest ad spenders. Although other global brands continue to grow their ad spend at a moderate rate, they don’t benefit from the same incentives as internet brands, which earn as they spend. Legacy categories are hampered by an awkward dynamic: Risk losing digital consumers by […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebirth Of The TV Salesman Ad tech firms are hiring their way into TV advertising. The Trade Desk, TripleLift, ZypMedia and Innovid have all made recent hires from companies such as Fox, Viacom and Tegna as they seek to court TV budgets, Business Insider […]

Amazon is developing clean room data technology that could improve measurement and data for ad campaigns, according to sources familiar with the product. The idea is similar to other clean room offerings, like Google’s Ads Data Hub (ADH) or Facebook’s enterprise data-sharing service, which enable advertisers to measure campaigns or mingle their first-party data with […]