ad creative

Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really.

For MolsonCoors, creative effectiveness is about more than just generating buzz. Ad creative needs to boost sales and improve brand health.

Jay Richman, Amazon’s VP of product and technology, on how AI-generated ad creative can still stand out at scale without becoming generic or too samey samey. Plus: The risks brands face if they wait too long to embrace AI.

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising.  But behind the hype lies the costly delusion that automation can replace judgment and more content somehow means better marketing. We’ve entered the age of machine-made abundance, where content can be generated faster than it can […]

PetSmart adopted Hightouch’s AI decisioning tool in 2023 to better reach its customers on a one-to-one basis through nuanced insights into campaign results.

Data and tech company Fyllo announced its relaunch as an advertising partner for regulated industries, helping brands adhere to stringent state laws and publisher policies.

Making Science recently launched an AI tool that helps advertisers optimize their marketing campaigns while maintaining creative control.

Kepler’s new tool, Kip AIR, was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but to AI.

The creative on Snapchat has evolved a lot since those puking rainbow filters. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact with.

According to CreativeX, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined. So why doesn’t creative get the credit it deserves? Until recently, says Anastasia Leng, CEO and founder of CreativeX, technology wasn’t advanced enough to measure creative decisions at scale.

Meet AD-ID, which was founded in 2002 as a joint venture of the 4A’s and the Association of National Advertisers with the mission of devising a digital system for identifying advertising assets.

A creative director shares his favorite use cases for generative AI, his favorite AI tools (and the ones he won’t trust yet) and best practices for refining outputs.

While you may have been making strides in diversity, equity and inclusion, your AI journey has the power to derail and undermine your actions.

With political ads flooding every channel, how can brands remain relevant and connect with their audience without adding to the noise?

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Marketers will fold generative AI into more of their creative processes and ad creative in 2024.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Meta is starting the process of rolling out three of the AI-powered tools that it’s been incubating within its AI Sandbox so advertisers can implement them for ad campaigns.

Consumer expectations have changed, as have the best strategies for reaching them. Across social, search and display, many old tactics no longer fit the bill, writes Steve Wendling, VP of media at MMI.

The German skin care company Beiersdorf, whose brands include Nivea and Eucerin, is using AI to test different elements of a brand’s creative assets to improve media performance.

Performance marketers once turned up their noses at creative, seeming to only care about audience targeting. But signal loss is putting creative back into the spotlight by highlighting how essential even the smallest of details can be, says VidMob CEO Alex Collmer. Also: Hot takes on generative AI art. (Spoiler: Humans aren’t obsolete – yet.)

Apple’s AppTrackingTransparency framework for iOS 14.5+ made it way harder to measure and optimize app campaigns. That’s just the new reality for app marketers and publishers. But creative assets are a largely untapped performance data source developers can use to measure campaign success in the absence of an IDFA. “If you get down to the […]

New York-based startup Marpipe clinched $8 million in Series A funding with the backing of some big-name investors that it will use to fuel the growth of its creative testing platform as it looks to become an ad tech unicorn. The company, founded by 26-year-old CEO Dan Pantelo last year, uses automation to generate thousands […]

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Irene Yang, managing director of Nativex. Brands are making significant changes to their social media strategies to reach out to Generation Z and to appeal to their unique sensibilities and mobile behavior. No better app […]