AdExchanger Research analyst Catherine Oddenino reports on publisher trends in the programmatic advertising ecosystem in her recently-released report, “The State of Programmatic Selling 2015.” Among Ms. Oddenino’s findings:
The New York Times has a solution to the bot fraud problem: “Buy quality.” So declared Michael Zimbalist, SVP of advertising products and R&D at the Times, speaking at OpenX’s session about trust in the supply chain at Advertising Week in New York City. “You get what you pay for,” Zimbalist said bluntly. “We need to collapse […]
When AOL agreed in June to bring Microsoft’s sales organization into AOL, nearly doubling the amount of front-line salespeople to a total of 1,000, head of sales Jim Norton saw an opportunity. AOL knew there were a number of ways it could improve its sales force to better align with the organization’s structure: custom solutions […]
Nielsen’s having a tough week. On Tuesday, comScore and Rentrak, two of Nielsen’s top competitors, announced their intention to merge into a single measurement monolith. And on Thursday, business channel CNBC, a division of NBCUniversal, will officially kick Nielsen to the curb, turning instead to research firm Cogent Reports for its audience measurement. Comcast-owned NBCUniversal […]
If ad blocking is war, long-tail publishers will likely be its earliest casualties. “Ad blocking is a threat to the whole industry, but it has an especially high impact for the small publishers who make up so much of the rich fabric that is the digital experience,” said Randall Rothenberg, CEO of the Interactive Advertising […]
Axel Springer will acquire Business Insider in a deal that values the publisher at $390 million, the companies said Tuesday. The German media company bought 9% of BI back in January, and the new $343 million deal will bring its total stake to 97%. That earlier deal placed the value of BI at $200 million, so the sale price […]
Merkle, which bills itself as one of the industry’s largest privately held agencies, is moving beyond database services into tech territory. The company on Monday launched MerkleOne, its version of a people-based marketing platform for advertisers and publishers, including inaugural sell-side partner News Corp. “M1 will enable advertisers to bring their own data, anonymize IDs […]
With ad blockers increasingly available on mobile devices and adoption increasing, especially among millennials, publishers can’t ignore the issue anymore. But what, exactly, are their options? First, publishers must figure out the extent ad blocking happens on their site – which varies dramatically based on audience composition and the type of site. Gaming sites, for […]
As private marketplaces have taken off, buyers and sellers have struggled to figure out exactly how to negotiate deals and, once a campaign is live, how to optimize so it actually delivers the expected value. None of the existing models quite work. Traditionally, sellers optimize direct-sold deals and buyers control programmatic ones. With private marketplaces, […]
Some luxury automakers that advertise on Bloomberg Media’s properties can drive better business outcomes if they spend more on its radio and digital channels and slightly less on print. To help advertisers best manage their media mix across its portfolio of TV, radio, digital and print channels, Bloomberg Media partnered with MarketShare, a media attribution […]
Imagine adorning a Crest branding video with a custom call-to-action that tells the viewer she can buy the toothpaste on sale at a local Target or Walmart for $3.99. To achieve this, Tegna-owned companies PointRoll and ShopLocal are combining their capabilities under a new entity called Cofactor. If the name Tegna sounds unfamiliar, that’s because […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is by Mike Zeman, director of global programmatic marketing at Netflix. Imagine you’ve walked into a convenience store to buy some milk. The cashier says, “That’ll be $5.” You hand him a $5 bill, only to be told, “I’m […]
In a move that illustrates the fast-growing importance of programmatic video, News Corp. will acquire UK-based Unruly for $90 million, the companies revealed Wednesday. News Corp. will pay as much as $86 million more for Unruly’s social video advertising platform, contingent on meeting certain performance goals. The deal gives News Corp. access to Unruly’s data […]
Publishers distributing their content on Facebook have discovered a way to buy traffic on Facebook – but it isn’t through amplifying their posts. Instead, publishers place their content on Facebook pages that already have millions of engaged followers, such as “I Love Halloween,” George Takei, Lil Wayne or (perplexingly) “Music for Deep Meditation,” giving it […]
The stereotype of parents being behind the times didn’t hold true at “Take Your Parents To Work Day,” an event held in New York on Thursday at data-driven agency Kepler. The program explained to parents how their kids plan targeted advertising campaigns. It also gave parents a better idea about just why that pair of […]
HookLogic raised $15.5 million in Series C funding and will sell AutoHook, a suite of lead-gen and marketing tools designed for automotive companies, the company announced Thursday. Terms of the AutoHook sale to auto consultancy firm Urban Science were not disclosed. In addition to previous investors Bain Capital and Intel Capital, this funding round included […]
Programmatic advertising makes it difficult for publishers like Hearst Newspapers to ensure that users enjoy fast-loading pages and quality ad experiences. Hearst closely monitors its site templates, optimizing for fast load times and ad viewability. But once it starts letting third parties run scripts on its website – aka programmatic advertisers – that can slow […]
Comcast’s drumbeat of new video services is designed to support content parity across devices rather than to create a cord cutter’s alternative, per se. The cable giant recently rolled out to Xfinity Internet customers a $15-a-month streaming video service appropriately dubbed Stream. Comcast has also flirted with a Web video portal to rival YouTube and […]
Media General will acquire Meredith Corp. for $2.4 billion, combining the two companies’ TV and digital assets to create greater reach and efficiency. The new company, Meredith Media General, will own 88 TV stations in 54 markets, making it the third-largest owner of network affiliates. On the digital side, it will reach 200 million monthly unique […]
The digital media industry is mourning Curt Hecht. Hecht passed away this week at the age of 47, ending a brilliant 26-year career at Publicis Groupe and The Weather Company. His death has come as a shock to many, not only because of Hecht’s intellectual and physical vigor but also because he chose to keep […]
NewsCred, a maker of content marketing software for enterprise brands like Barclays, Toyota and Conair, has raised $42 million in growth equity led by FTV Capital – bringing its total to $88.8 million. NewsCred’s co-founder and CEO, Shafqat Islam, has voiced concerns in the past regarding oversaturation in the content marketing technology category, citing $100 million […]
Visitors to Allrecipes’ redesigned mobile and desktop sites, which launched Tuesday, will find what looks like a personalized Pinterest page, complete with social elements including like button variants and the ability to follow other cooks and food brands. Founded in 1997 as a place for home cooks to find and share recipes, Allrecipes needed to […]
Connected TV ads have piqued marketers’ interest, but there is not a watershed of demand – yet – as marketers still cite measurement and inventory challenges. According to a joint study released by the Association of National Advertisers and BrightLine, the maker of an interactive video ad server built exclusively for the connected TV space, […]
Some publishers believe programmatic creates a “race to the bottom” for its inventory. Purch, whose portfolio includes TopTenReviews and Tom’s Guide, is taking the opposite approach by using programmatic to establish the baseline value of its media. This effort, called Purch RAMP (revenue and advertising management platform), will help it create premium, custom advertising opportunities. […]
Publishers are concerned about content blocking in iOS 9 – but how concerned should they be? At first glance, the single brief reference to content blocking in Apple’s iOS 9 release notes seems innocuous enough. “Use the Content Blocking extension point to give Safari a block list describing the content that you want to block while […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and founder at Staq. Publishers, including Refinery29 and BuzzFeed, represent hot digital content brands that have recently decided to opt out of the real-time bidding (RTB) ecosystem. Some, like BuzzFeed, don’t […]
Even if terrestrial radio still has the bulk of audience, the growth – and ability to target – is in streaming audio. And an international brand like Hard Rock Hotels and Casinos needs its tune to reverberate across a global stage. This is one of the reasons why it signed on to use a native […]
The Washington Post’s revamped home page, unveiled Wednesday, purports to bring average desktop load time to less than one second – meaning better reader experiences and more ads viewed, since visitors won’t bounce. The fresh home page completes the Post’s sitewide reboot, which started in the middle of last year with its article pages. Content […]
While Imgur has 150 million monthly active users, many of them use ad-blocking software and access the site on mobile, where banners go for lower CPMs. The image-sharing community is strongly tied to Reddit, hosting much of its image content. And like Reddit, Imgur’s audience is filled with tech-savvy male millennials suspicious of advertising. Native, done […]
Beginning this fall, advertisers will be able to programmatically buy Hulu video inventory in a private marketplace across desktop, mobile and connected TV via Facebook’s LiveRail supply-side platform. In its Tuesday announcement, Hulu said it will also use Oracle’s data-management platform (née BlueKai), through which marketers can enrich their buys by combining their anonymized first-party […]
Zoom has 99% unaided brand awareness, which sounds great on paper. But there’s a catch: Most people still think it’s just a video-call app.
Agencies are differentiating their tech stacks by building custom agentic AI tools for their clients. And they’re rethinking owning those AI tools – particularly since licensing them creates new revenue streams.
Agencies and marketers discussed the future of AI governance at AdExchanger’s Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important role in managing AI compliance.
The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27. Apple has been investigating the issue since last week.
The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are struggling for oxygen. But what if that’s … not true?
Attention, publishers: Although you might not think of yourself as a data broker, in the great state of New Jersey, that’s not really your call anymore.
