Platforms

The programmatic “sustainability” and “waste” conversation has shifted. Plus, the 2010s called – they want Facebook back.

Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI tools.

Etsy sellers aren’t feeling great about the US tariff situation. Plus, X’s data licensing and subscription revenue is increasing.

Alphabet had another stellar earnings report. But neither its leadership nor investors ever mentioned the two landmark ongoing antitrust suits. Chrome’s reversal on third-party cookies also never came up.

When platforms choose to label any significant portion of an ad buy as “other,” it’s a deliberate decision to withhold information for the seller’s benefit and the buyer’s detriment.

Criteo dives into video ads; after 20 years, YouTube might be the world’s biggest media brand; Threads opens up for advertising.

Shopify checkout might be coming to ChatGPT; private equity builds a French ad tech stack; and how Meta turning off news in Canada is affecting news access ahead of this month’s election.

Monday was a busy day for antitrust attorneys in Washington, DC: It marked Day One of the the remedies phase of the Google search trial and the start of the second week of FTC v. Meta.

More competition between SSPs and ad servers should be a boon for publishers in the long term. But publishers will feel some growing pains if there is a sudden disruption in Google’s ad payouts or if their ad server fees increase.

What does the end of impulse shopping mean for advertising? Plus, Remember Google+? Meta sure hopes you don’t.

The Google antitrust ruling will have wide-reaching implications for the tech industry at large, not just the ad businesses therein. But in the meantime, it’s only natural to see programmatic veterans letting off a bit of steam.

Earlier this year, Pinterest conducted reviews of five potential ad tech acquisitions. Plus, what do LLMs think is the best retail media tech for retailers, and why? 

There’s a decision! On Thursday, Judge Leonie Brinkema published her long-awaited ruling in US v. Google, finding Google guilty of having monopolized two online advertising markets.

Do Google AI Overviews really bring exposure to more websites?; Meta considered an all-ad Instagram feed; and agencies are cautiously optimistic even as tariff concerns threaten upfronts season.

It’s important to have frank discussions with clients, explaining the need and value of brand safety. That way, marketers can make an educated decision on whether they truly need to pay for it.

Temu’s US ad spend grinds to a halt; Publicis posts a strong Q1; and creative personalization tech is back in vogue.

Many well-intentioned advertising standards efforts gather digital dust thanks to industry politics and competing interests. Here’s how the industry can stop sabotaging its own progress.

Lyft is expanding its retail media business by decoupling its first-party data from its media. Plus, how will an economic downturn play out for influencers? 

Although Olaplex is still in its “nascent days” when it comes to data-driven analysis, CMO Katie Gohman says understanding the digital marketing ecosystem is now a core part of how her team operates.

A German appeals court recently ruled that major social ad platforms may not suspend or deactivate accounts without notice. Plus, the Yahoo DSP business is potentially up for sale.

The creative on Snapchat has evolved a lot since those puking rainbow filters. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact with.

Google maintains its AI overviews are a boon for web traffic. Plus, there’s more than one way to combat fake reviews. 

CTV advertising has made great strides, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data. Here’s how standardized conversion API integrations for CTV can help.

Forecasters expected tariffs would impact advertising growth projections. But that was before we knew exactly how steep these tariffs would be – and now that we do, it doesn’t bode well.

Does AI kill authenticity? Or is it just another evolution of content creation? And does it even matter? After all, consumers say they care about authenticity, but their actions don’t always match their words.

No punches pulled in another Senate hearing on Big Tech’s excesses; Nielsen’s lawsuits accusing competitors of IP infringement keep getting dismissed; and investors grow wary of Reddit’s closeness to Google.

2025 will be the first year YouTube wins at ad revenue. Plus, d’ya hear that? It’s the sound of the mobile ad tech ecosystem saying, “We told you so.”

Industry experts agree that the bot activity analyzed in the latest Adalytics report is among the easiest type of invalid traffic to spot.

An Adalytics report released Friday details numerous instances of brands serving ads to known bots that appear on the IAB Tech Lab’s International Spiders and Bots list and TAG’s Data Center IP List.

A unit of attention doesn’t serve as a useful indicator of interest or resonance among consumers. So what does? Well, consistency certainly helps.